Publications
Publications
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- Faculty Publications (93)
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- November 2006
- Teaching Note
Teradyne Corporation: The Jaguar Project (TN)
By: Francesca Gino and Gary P. Pisano
Keywords: Projects
- November 2006 (Revised December 2020)
- Teaching Note
Ducati Corse: The Making of a Grand Prix Motorcycle
By: Francesca Gino and Gary P. Pisano
- June 2006
- Teaching Note
Vertex Pharmaceuticals: R&D Portfolio Management (A), (B), and (C) (TN)
By: Francesca Gino and Gary P. Pisano
- April 2006
- Supplement
Vertex Pharmaceuticals: R&D Portfolio Management (B)
By: Francesca Gino and Gary P. Pisano
Keywords: Pharmaceutical Industry
- April 2006
- Supplement
Vertex Pharmaceuticals: R&D Portfolio Management (C)
By: Francesca Gino and Gary P. Pisano
Keywords: Pharmaceutical Industry
- March 2006
- Case
The Whitesides Lab
By: H. Kent Bowen and Francesca Gino
A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year... View Details
- September 2005 (Revised May 2006)
- Case
Teradyne Corporation: The Jaguar Project
By: Francesca Gino and Gary P. Pisano
Teradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that... View Details
- 2005
- Working Paper
Letting Misconduct Slide: The Acceptability of Gradual Erosion in Others' Unethical Behavior
By: Francesca Gino and Max H. Bazerman
Four laboratory studies show that people are more likely to overlook others' unethical behavior when ethical degradation occurs slowly rather than in one abrupt shift. Participants served in the role of watchdogs charged with catching instances of cheating. The... View Details
- June 2005 (Revised June 2006)
- Case
Ducati Corse: The Making of a Grand Prix Motorcycle
By: Francesca Gino and Gary P. Pisano
Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details
- 2005
- Working Paper
Holding or Folding? R&D Portfolio Strategy Under Different Information Regimes
By: Francesca Gino and Gary Pisano
- Article
Learning by Thinking: The Role of Reflection in Individual Learning
By: Giada Di Stefano, Francesca Gino, Gary P. Pisano and Bradley R. Staats
It is common wisdom that practice makes perfect. And, in fact, we find evidence that when given a choice between practicing a task and reflecting on their previously accumulated practice, most people opt for the former. We argue in this paper that this preference is... View Details