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A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies

By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22... View Details
Keywords: Vaccination; Vaccines; Nudges; Communication Strategy; Communication Technology; Consumer Behavior; Health Care and Treatment
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  • 15 Mar 2011
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First Look: March 15

of several recent cases of Hollywood studios suing Bollywood producers for plagiarism? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/711017-PDF-ENG Purchase this supplement (B):http://cb.hbsp.harvard.edu/cb/product/711018-PDF-ENG Restaurant Valuation:... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2006
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First Look: September 19, 2006

III, and Edward J. Riedl Periodical:Review of Accounting Studies, forthcoming Abstract Recent accounting research employs an asymmetric timeliness measure to test the... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2010
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First Look: Feb. 9

http://hbr.org/product/winning-in-emerging-markets-a-road-map-for-strateg/an/13216-HBK-ENG?N=4294958505%204294934481 The Architecture of Platforms: A Unified View Authors:Carliss Y. Baldwin and C. Jason Woodard Publication:Chap. 2 in Platforms, Markets and Innovation,... View Details
Keywords: Martha Lagace
  • 30 Mar 2010
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First Look: March 30

to balance his role as a business leader and a political ruler. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/410063-PDF-ENG SIPEF: Biological Assets at Fair Value under IAS 41 Edward J. View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
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First Look: March 10, 2009

Paranoid Style in the Study of American Politics Authors: David Moss and Mary Oey Publication: In Government and Markets: Toward a New Theory of Regulation, edited by Edward Balleisen and David Moss.... View Details
Keywords: Martha Lagace
  • 08 Dec 2015
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December 8, 2015

2015 Northampton, MA: Edward Elgar Publishing The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship By: Jones, G. Abstract—This book compares the effects of globalization on two Latin American... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
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First Look: March 3, 2009

Publication:In Platforms, Markets and Innovation. Cheltenham, UK and Northampton, Mass.: Edward Elgar Publishing, forthcoming Abstract This chapter provides a basic conceptual framework for interpreting non-price instruments used View Details
Keywords: Martha Lagace
  • 20 Feb 2007
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First Look: February 20, 2007

Regulating Capitalists Authors:Rafael Di Tella and Robert MacCulloch Publication:Chap. 12 in International Handbook on the Economics of Corruption, edited by Susan Rose-Ackerman, 352-80. Edward Elgar... View Details
Keywords: Martha Lagace
  • 31 Jul 2012
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First Look: July 31

Interorganizational Conflict Authors:Elizabeth Long Lingo, Colin Fisher, and Kathleen L. McGinn Publication:In Handbook of Conflict Management Research, edited by Neal M. Ashkansy, Oluremi B. Ayoko, and Karen Jehn. View Details
Keywords: Carmen Nobel
  • 13 Oct 2015
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October 13, 2015

research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49810 October 2015 Journal of Labor Economics The Value of Bosses By: Lazear, Edward P., Kathryn L. Shaw, and Christopher Stanton Abstract—How and View Details
  • 12 May 2009
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First Look: May 12, 2009

(Studies 3 and 4), we find that dishonest behavior increased moral disengagement and motivated forgetting of moral rules. Such changes did not occur in the case of honest behavior or consideration of the behavior of others. In addition, increasing moral saliency View Details
Keywords: Martha Lagace
  • 26 Oct 2010
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First Look: October 26, 2010

Reporting and Regulatory Capital Edward J. Riedl, Suraj Srinivasan, and Sharon KatzHarvard Business School Case 111-041 This case introduces 1) financial statements for banks, 2) basic regulatory capital... View Details
Keywords: Sean Silverthorne

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