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Publications

Publications

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Filter Results: (264) Arrow Down Arrow Up

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  • All HBS Web  (264)
    • News  (24)
    • Research  (238)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (17)

Show Results For

  • All HBS Web  (264)
    • News  (24)
    • Research  (238)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (17)
← Page 5 of 264 Results →
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

highest scores. Advice-seekers Make Mistakes People who seek advice make a variety of mistakes, including: Choosing the wrong advisers, particularly by turning only to those with like-minded ideas, rather than seeking out people who will... View Details
Keywords: by Dina Gerdeman
  • 30 Jul 2018
  • Research & Ideas

Why Ethical People Become Unethical Negotiators

PeopleImages Convicted stockbroker Bernie Madoff knew exactly what he was doing when he stole billions from clients, yet the financial advisor didn’t pull off the biggest Ponzi scheme in the United States by himself. He had the help of... View Details
Keywords: by Dina Gerdeman
  • 11 Mar 2001
  • Research & Ideas

Digital Designs on the Inner City

the inner city will require a commitment not only by the government, but also by the private sector, a five-member panel, moderated by Randal Pinkett of the MIT Media... View Details
Keywords: by Dina Gerdeman
  • 04 Feb 2019
  • Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

With more people working remotely right now, many of us have experienced a videoconference interrupted by barking dogs or hungry kids demanding snacks, punctuated, perhaps, by cabinet doors slamming and ice... View Details
Keywords: by Dina Gerdeman
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau,... View Details
Keywords: by Dina Gerdeman; Publishing
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

What Chung and Zhang discovered was personal selling—the ground war—had a stronger effect on partisan voters, but a candidate's own advertising was better received by nonpartisans. Barack Obama's ground campaign made the difference in the... View Details
Keywords: by Dina Gerdeman
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

presentation given at the fifth U.S.-China Health Summit at Harvard Medical School in September by John A. Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy... View Details
Keywords: by Dina Gerdeman; Health
  • 17 Oct 2016
  • HBS Case

Business Solutions That Help Cut Food Waste

As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 23 Jul 2014
  • Lessons from the Classroom

Innovation Is Magic. Really

When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

CSOs are of critical importance in successful sustainability efforts, but ironically become less central as sustainability efforts blossom. Although often linked with environmental issues such as water and energy use, a growing number of companies are taking... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

year, with the goal of making the world of finance accessible to broader audiences by providing a rigorous but accessible overview of the biggest topics in finance. Finance is “the language of business, the lifeblood of the economy, and... View Details
Keywords: by Dina Gerdeman
  • 06 Mar 2017
  • Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to results of a new study View Details
Keywords: by Dina Gerdeman; Retail; Advertising
  • 15 Sep 2016
  • Research & Ideas

Political Dysfunction Makes America Less Competitive

economic growth and prosperity. The news isn’t completely bleak. The US still retains a variety of key strengths in areas like higher education, entrepreneurship, and innovation. But those advantages are being offset by weaknesses in... View Details
Keywords: by Dina Gerdeman
  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

unsettling images of a fatty stomach, a needle in a midriff, and rotting teeth. The researchers gauged the effectiveness of each type of label over two weeks by tracking the amounts and types of beverages purchased, and comparing those... View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

"Paltering" is the active use of truthful statements to influence a target’s beliefs by giving a false or distorted impression. It can pervade all kinds of personal interactions, from romantic relationships to foreign affairs, whenever... View Details
Keywords: by Dina Gerdeman
  • 01 Jan 2013
  • News

The Power of Peers

  • 23 Jan 2015
  • News

Uncle Sam Is Coming After Your Savings

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