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Publications

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  • All HBS Web  (276)
    • News  (23)
    • Research  (223)
    • Events  (1)
  • Faculty Publications  (10)

Show Results For

  • All HBS Web  (276)
    • News  (23)
    • Research  (223)
    • Events  (1)
  • Faculty Publications  (10)
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  • 26 Sep 2016
  • Book

Is Company Failure Inevitable?

Keywords: by Dina Gerdeman
  • 21 Mar 2016
  • Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

approach, spearheading efforts to cut the rising costs of programming at the network by directing staff members to choose less expensive content and rely less on pricey A-list actors. Horn’s strategy paid off: View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education
  • 08 Apr 2013
  • Research & Ideas

How to Demotivate Your Best Employees

motivated to work harder over the long term. But new research suggests that some awards may actually have the opposite effect, according to a recent paper called The Dirty Laundry of Employee Award Programs: Evidence from the Field, written View Details
Keywords: by Dina Gerdeman; Service
  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

“I was so struck by that. He clearly felt he was going to become untethered from the person he’d been for many years, in a fundamental way,” says Amabile, a Baker Foundation professor at HBS, who is semi-retired herself. In preliminary... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
  • 14 Mar 2023
  • In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

single day, leaving the bank with a $1 billion negative balance, according to a regulatory filing by the company. While financial regulators have announced that the US will guarantee all deposits at SVB, its collapse has spooked customers... View Details
Keywords: by Dina Gerdeman; Financial Services; Banking
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

that gentrification can ruin neighborhoods by forcing out existing businesses that serve the needs of the locals. “We found that changes in the local economy—such as a new coffee shop opening—can predict gentrification,” says Harvard... View Details
Keywords: by Dina Gerdeman
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

during a symposium celebrating von Hippel’s 70th birthday. Those papers—many of them written by von Hippel’s former students and colleagues—became the bones of the book Revolutionizing Innovation: Users, Communities, and Open Innovation,... View Details
Keywords: by Dina Gerdeman
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

and we want to ensure that some of our most talented young people are inspired to build careers in the fields of science and technology. We need science quite desperately right now—and we need to steer it toward the world’s most urgent concerns. About the Author View Details
Keywords: by Dina Gerdeman
  • 01 Aug 2016
  • Research & Ideas

Retail Execs Underplay Current Performance to Investors--but Why?

Retail executives aren’t always giving stockholders the straight scoop about the financial standing of their companies in comments around earnings announcements—and some may be providing misleading information, potentially for their own benefit. That’s the upshot of... View Details
Keywords: by Dina Gerdeman; Financial Services
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

heavy-handed we had to be." John puts it another way: "Cost transparency doesn't fall apart until we say, 'Hey guys, we're ripping you off.'" Meanwhile In The Real World The researchers took the academic experiments into the real world by... View Details
Keywords: by Dina Gerdeman; Retail
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

strategies to give it headwinds and tailwinds,” she says. “That’s when you’re unstoppable.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. HBS Digital Media... View Details
Keywords: by Dina Gerdeman
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This... View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 03 Oct 2016
  • Book

Clayton Christensen: The Theory of Jobs To Be Done

Keywords: by Dina Gerdeman
  • 27 Jul 2020
  • Book

Reflection: The Pause That Brings Peace and Productivity

Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: PeopleImages] Does reflection help you? Share your insights below. Book Excerpt Mosaic Reflection By Joseph Badaracco The... View Details
Keywords: by Dina Gerdeman
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

In India, where many people consider fair skin more desirable than dark, the cosmetics industry has responded by producing a wide range of skin-lightening products—and with great success. But, when these companies pitch their creams in... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have today of an industry running on... View Details
Keywords: by Dina Gerdeman
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

publications and meeting minutes of pharmacist groups. “She was known as Mrs. Thomas Gleason until about 1934, when she begins to get introduced by her first name. In the story of California ‘fair trade’ I found this exceptional state... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

communications readers used by Apple Pay unless consumer demand is high. First off, Apple must convince merchants to adopt its service, says Willy Shih, the Robert and Jane Cizik Professor of Management Practice. “I think Apple has its... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

when more than 50 people in 11 states were sickened by an initial E. coli outbreak. “Do those smaller local organic growers have the experience, resources, and commitment to test their products for various food safety risks?” The chain... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

building a culture based on collaboration, teamwork, and respect—and not tolerating employees who dominate or treat other employees as if they are there to serve them. Leaders sometimes inadvertently send the wrong message by excusing—or... View Details
Keywords: by Dina Gerdeman
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