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  • January 2015 (Revised July 2019)
  • Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
Related
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

empty. Dennis Campbell and Tatiana Sandino discuss their new case study. How to Be a Rebel Leader In the book Rebel Talent, Francesca Gino argues companies should encourage rebellion in their workplaces.... View Details
Keywords: by Sean Silverthorne
  • 08 Mar 2004
  • Research & Ideas

Secret to Success: Go for “Just Enough”

mountain in the world or how many zeros you tally up in your portfolio. New levels of human performance take us closer to the gods and set the stage for what we hope is excellence in our own DNA. These moments also make good copy. Rocketing success markers that are... View Details
Keywords: by Laura Nash & Howard Stevenson
  • Teaching

Overview

Anil has taught in front of MBA and doctoral students. He was a teaching fellow in "Managing Innovation" (taught by Professor Karim Lakhani) and "Strategies Beyond the Market" (taught by Professor Dennis Yao) as well as in the MBA Analytics program. Anil also... View Details
  • 06 Nov 2013
  • What Do You Think?

Is Top-Down Resource Allocation on the Rise?

situation here, but rather a more subtle process change by some companies, especially those in volatile or fast-moving industries. What I see happening among partners I deal with is that they allocate strategically from the top (setting... View Details
Keywords: by James Heskett
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

  PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C. Kirby, and Kenneth Winston, 283-314. Routledge Studies in Civil... View Details
Keywords: Sean Silverthorne
  • 03 Dec 2001
  • What Do You Think?

What Happens When the Sumo Master Learns Judo?

the greater the likelihood that it will not be a major player in future competitions in rapidly changing environments. —Professor James Heskett Both Dennis Crane and Richard Eckel suggested that a broader view of the competitive spectrum... View Details
Keywords: by James Heskett
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

Economic difficulties need not mean that we lower our standards for leadership. If anything, we should raise our sights. New work by HBS professor Michael Beer and colleagues shows that there is still a place for what they term... View Details
Keywords: by Martha Lagace
  • 01 Oct 2001
  • What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

First, as Greg Waldrip points out, let's get things in perspective. These are only means to carry out a strategy after goals are determined, all in a supportive management environment. Dennis Crane concurs, adding that "Information... View Details
Keywords: by James Heskett
  • 02 Apr 2014
  • What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

Things some businesses will disappear, but new ones will appear." Dennis Hopwood said that "Capitalism periodically destroys and reconfigures previous economic orders through 'creative destruction' The tide goes out and the tide... View Details
Keywords: by James Heskett; Service
  • 02 Apr 2010
  • What Do You Think?

Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?

Wegrzyn cited (1) "incredible pressure from the economic side," (2) "incredible instability," and (3) a resulting "dog-eat-dog attitude." Dennis Hopwood said, "In the end, it's all about making the... View Details
Keywords: by Jim Heskett
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

we have rebels like Tupac Shakur, Howard Stern, and Dennis Rodman. The problem with both the breadwinner and rebel models is that each has an undesirable underbelly, a stigma that ultimately makes the model less than ideal. Even the most... View Details
Keywords: by Manda Salls
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

idea because the monopoly surplus is higher than that from a duopoly,” Luo explains. This intuition was originally developed by her colleagues Dennis Yao at Harvard Business School and Jim Anton from Duke... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 05 Apr 2004
  • What Do You Think?

Should We Brace Ourselves for Another Era of M&A Value Destruction?

investors (for example, those in the former Time Warner) are just recovering. In pondering this, it is appropriate to give some attention to a recent book, The Human Side of M&A, by Dennis Carey and... View Details
Keywords: by James Heskett
  • 24 Jul 2019
  • Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

But the literature on behavioral economics suggests an alternative interpretation, which is that people might simply be sticking with the default [option] and not taking the time to enroll. In this case, the default matters a lot. A paper View Details
Keywords: by Dina Gerdeman
  • 02 Jul 2024
  • Book

Five Essential Elements to Build the Capital You Need to Lead

culture, communication, connection, and confidence. Each one of these is a tool or building block for developing and deploying leadership capital. In the chapters that follow, I walk you through these one by one. I tell my own story of... View Details
Keywords: by Dina Gerdeman
  • 01 Aug 2008
  • What Do You Think?

Has the Time Come for “Stretch” in Management?

be." It raises the question, would we know a stretch goal when we see it? Perhaps the best response to that question was from Sujeet Prabhu, who commented that "Stretch goals are goals (which), if achieved by your competitors,... View Details
Keywords: by Jim Heskett
  • 03 Nov 2011
  • What Do You Think?

The Ultimate Question in Management

served?" (from David Witt), "What are you doing to enhance (your) company's, (your) team's, (your) organization's development"? (constructed from comments by Marlis Krichewsky), and "What are you doing for... View Details
Keywords: by James Heskett
  • 16 Jul 2024
  • Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

appointments go wrong Let’s begin by taking a look at three examples of poor leadership at public companies and addressing what went wrong. Then, I will recommend five ways boards can ensure they appoint the right leader as CEO: General... View Details
Keywords: by Bill George
  • 01 Jan 2003
  • News