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  • April 2021 (Revised June 2021)
  • Case

IBM: Design Thinking

By: Srikant M. Datar, Amram Migdal and Paul Hamilton
This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details
Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States
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  • 22 Apr 2002
  • Lessons from the Classroom

Entrepreneurship: It Can Be Taught

entrepreneurial instruction (and inspiration) at HBS and the philosophy that underpins The Entrepreneurial Manager. Highlights from the discussion, moderated by Mike Roberts, executive director of Entrepreneurial Studies, follow. Q: We've... View Details
Keywords: by Staff
  • 02 Dec 2010
  • What Do You Think?

Making Right Choices: Art or Science?

using art to sharpen the intuitiveness that goes into the moment of choice." Others maintained that choosing is neither an art nor a science. Laurence McKinney said, "We ultimately base our decisions on 'feelings'" and emotions, aided View Details
Keywords: by Jim Heskett
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

by asserting that a brand might fit better in one company's portfolio than in another's. But a marketing professional would probably explain the improved fit in terms of distribution economies or manufacturing synergies. I would explain... View Details
Keywords: by John Deighton; Food & Beverage
  • 05 May 2011
  • What Do You Think?

How Ethical Can We Be?

with whom we interact judge us differently than we judge ourselves? Phil Clark commented that "Ethics is in the 'eye of the beholder,' not the person carrying out the action." We may rationalize our behaviors depending on, as R.... View Details
Keywords: by Jim Heskett
  • November 2018 (Revised August 2020)
  • Case

The Reinvention of Kodak

By: Ryan Raffaelli and Christine Snively
The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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  • 05 Sep 2012
  • What Do You Think?

Will Business Management Save US Health Care?

Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
Keywords: by Jim Heskett; Health
  • 07 Jul 2011
  • What Do You Think?

So We Adapt. What’s the Downside?

that "Where I believe we need more than ever to be strident and more fixed is in our intolerance of unacceptable behavior by our leaders." Both commitment and adaptability have their place. Jeffrey Cufaude reminded us that Jim... View Details
Keywords: by Jim Heskett
  • 10 Apr 2013
  • Research & Ideas

Learning Curve: Making the Most of Outsourcing

model fits the practice of teleradiology. The article, titled "Learning from Customers: Individual and Organizational Effects in Outsourced Radiological Services," was written by Huckman; Jonathan R. Clark... View Details
Keywords: by Paul Guttry; Health
  • 04 Aug 2003
  • Research & Ideas

Shackleton: An Entrepreneur of Survival

ship, the Endurance, became hopelessly trapped in pack ice, Shackleton abandoned one cherished goal and shouldered another that was forced on him by circumstance. Through extraordinary hardships that lasted almost two more years, he... View Details
Keywords: by Martha Lagace
  • 04 Jul 2016
  • Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

If you want to be awed by the pace of technological advancement over the past few decades, compare the capabilities of a bulky PC from 1984 with those of a sleek smartphone in 2016. You’ll find stark differences. But if you want to be... View Details
Keywords: by Carmen Nobel
  • 06 Nov 2013
  • What Do You Think?

Is Top-Down Resource Allocation on the Rise?

allocation." The detailed work was still bottom up, but true change had to be driven by the top in a sustained entrepreneurial effort. Bower teamed with Clark Gilbert and... View Details
Keywords: by James Heskett
  • September 2023 (Revised December 2023)
  • Case

Twiddy & Company: Trust in a Chaotic Environment

By: Sandra J. Sucher, Shalene Gupta and Tom Quinn
Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from... View Details
Keywords: Trust; Health Pandemics; Organizational Culture; Disruption; Government Legislation; Transportation; Tourism Industry; North Carolina; United States
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  • 05 Mar 2009
  • What Do You Think?

How Frank or Deceptive Should Leaders Be?

Sharon Richmond pointed out that, "Because 'trust' is elusive Leaders must always be mindful of their context and audience, and communicate accordingly." And Phil Clark reminded us that "Transparency without context is... View Details
Keywords: by Jim Heskett
  • 07 Aug 2013
  • What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

'gut check' on big decisions is always prudent. I realize that is the sort of bias these authors warn about, but the application of their methods shouldn't reduce decision-making to a formula " Phil Clark had a more encompassing view... View Details
Keywords: by James Heskett
  • August 2001 (Revised April 2003)
  • Case

International Trachoma Initiative

By: Diana Barrett, James E. Austin and Sheila McCarthy
In an effort to combat trachoma, a major eye disease, the Clark Foundation entered into a partnership with Pfizer Pharmaceuticals. After a successful pilot project, a joint initiative was established (the Trachoma initiative) that has as its goal to eradicate the... View Details
Keywords: For-Profit Firms; Joint Ventures; Globalization; Mission and Purpose; Organizational Culture; Alliances; Partners and Partnerships; Non-Governmental Organizations; Health Industry
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  • 21 Jan 2011
  • Working Paper Summaries

Learning from Customers in Outsourcing: Individual and Organizational Effects

Keywords: by Jonathan R. Clark, Robert S. Huckman & Bradley R. Staats
  • 03 Jul 2008
  • What Do You Think?

Are Followers About to Get Their Due?

Summing Up Are leadership and followership joined at the hip? It seems impossible to separate the two. They are reflective of one another. These are two of the predominant opinions expressed in one way or another by respondents to this... View Details
Keywords: by Jim Heskett
  • 05 May 2010
  • What Do You Think?

Is Denial Endemic to Management?

looking for new ways to solve it" and suggested that the phenomenon applies to organizations as well as individuals. In Steve Sheinkopf's opinion, "Denial is only part of the problem; not understanding your capabilities and resources is a bigger issue."... View Details
Keywords: by Jim Heskett
  • 02 Aug 2007
  • What Do You Think?

How Will Millennials Manage?

thus invigorate their teams and provide cultures that are profitable not because they are forced to, but because they want to." David Mullings added, "We will in fact treat our employees the way we expect to be treated." Phil View Details
Keywords: by Jim Heskett