by Bill Kirby - Publications - Faculty & Research

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

pricing. The September 14, 1998 issue of Advertising Age reports that the percentage of marketers who compensate agencies on billings (media purchases) dropped from 71 percent in 1983 to 35 percent in 1997. Furthermore, the average profit... View Details

Keywords: by Benson Shapiro; Manufacturing

04 Oct 2021
What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

systems or processes.” Bill Edwards added, “Trust is a trait! Like any trait, it is earned by action and repetition.” Bill Fotsch added, “Companies that have clear goals,... View Details

Keywords: by James Heskett

07 Nov 2016
Research & Ideas

Corporate Tax Strategies Mirror Personal Returns of Top Execs

Tax strategies used by top executives on their own taxes can also show up in the companies they run. Source: Melpomenem New research shows that top executives who prefer to reduce personal taxes appear to also influence the strategies of... View Details

Keywords: by Roberta Holland

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

nature. The resulting “100% Pure New Zealand” campaign—which targeted travelers in the United States, Germany, United Kingdom, Australia, and Singapore—helped boost tourist visits by 50 percent from 1999 to 2005. New Zealand couldn’t have... View Details

Keywords: by Danielle Kost; Tourism

11 Oct 2017
Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

Source: iStock In June 2017, the US House of Representatives passed the Financial CHOICE Act, a 589-page bill designed to repeal many of the regulations in the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. Buried on... View Details

Keywords: by Carmen Nobel

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

launched Slack in 2014 as a work-team communications tool he hoped would be an “email killer,” as he put it. Slack made it easy for new customers to use, with a three-click signup and a bot driven by artificial intelligence that guided... View Details

Keywords: by Lane Lambert; Information Technology; Technology

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

What makes a leader great? A dose of luck, for sure. But specific leadership traits mark extraordinary individuals time and time again and help elevate the standouts from the vast middle. That’s the overarching takeaway from an extensive and growing collection of... View Details

Keywords: by Avery Forman

07 May 2012
Research & Ideas

The Art of Haggling

if you hold firm on your terms. Careful analysis may reveal that the other party needs the deal as much or more than you do. Then there are psychological factors to consider, like the power of working from one's own ideal number rather than getting anchored View Details

Keywords: by Katie Johnston

31 Mar 2008
HBS Case

JetBlue’s Valentine’s Day Crisis

to think there's more than just an accident happening here," Huckman remarks. "Now that you suspect this, how do you react as a manager? How do you restore confidence among your customers?" Neeleman apologized publicly to over 131,000 customers affected... View Details

Keywords: by Julia Hanna; Air Transportation

04 Apr 2022
What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

Florida legislature, after several weeks of heated public controversy, passed and sent to Governor Ron DeSantis a Parental Rights in Education bill stating: “Classroom instruction by school personnel or... View Details

Keywords: by James Heskett

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

What should business people in particular know about the pros and cons of attempts to treat and control diabetes—or indeed other chronic diseases? That was the focus of a lively case-study discussion among some fifty participants led by... View Details

Keywords: by Martha Lagace; Health

13 May 2019
Research & Ideas

The Unexpected Way Whistleblowers Reduce Government Fraud

more risk in projects by limiting their use of “cost-plus” agreements, which make it easier to overcharge government agencies, according to researchers. This renegotiation of contractual terms allows the agency to hedge its bet with a... View Details

Keywords: by Kristen Senz; Service; Construction

14 Mar 2011
Research & Ideas

Water, Electricity, and Transportation: Preparing for the Population Boom

By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities... View Details

Keywords: by Carmen Nobel

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

Vermont may not be that important to a senator in Kansas, where there are fewer forests," Cohen explains. "If they can do some kind of vote trading between them on that logging bill, then the Vermont senator can do the Kansas senator a favor later View Details

Keywords: by Carmen Nobel; Financial Services

22 Jan 2014
Research & Ideas

High-Tech Immigrant Workers Don’t Cost US Jobs

Many high-tech companies in the United States look overseas to fill talent gaps in their employment ranks by hiring skilled immigrants, often sponsoring the visas these workers need to live in this country. Critics say this can create an... View Details

Keywords: by Dina Gerdeman; Computer; Financial Services

09 May 2018
Research & Ideas

A Simple Way for Restaurant Inspectors to Improve Food Safety

are hospitalized, and 3,000 die due to foodborne illnesses, according to the Center for Disease Control and Prevention. The research is detailed in the paper “How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections,” co-written View Details

Keywords: by Carmen Nobel; Food & Beverage; Service

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details

Keywords: by John Quelch; Advertising; Publishing

23 Jul 2024
Research & Ideas

Forgiving Medical Debt Won't Make Everyone Happier

patients finds the reality is much more complicated when it comes to languishing hospital bills. Canceling overdue medical debt on average does little or nothing to improve credit access, existing bill payment rates, or even mental... View Details

Keywords: by Rachel Layne; Health

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

concerned or burdened by history. Many live for today or for the next new thing. Early adopters and lead users of new products are listened to and applauded. Their opinions are sought on the Internet. They can accelerate adoption of a new... View Details

Keywords: by John Quelch

17 Oct 2022
Research & Ideas

Why Quiet Quitters Need More Than Money to Re-Engage

benefits. Now, they say, we are reaping the consequences of that misapprehension. Employees left their jobs at alarming rates over the past year as they reassessed their lives in the face of COVID-19. Other workers are “quietly quitting,” resolving to do the bare... View Details

Keywords: by Michael Blanding

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