Filter Results:
(290)
Show Results For
- All HBS Web (290)
- Faculty Publications (257)
Show Results For
- All HBS Web (290)
- Faculty Publications (257)
- June 1984 (Revised February 1988)
- Teaching Note
Hoover: Multinational Product Planning, Teaching Note
- June 1984 (Revised April 1992)
- Background Note
The Marketing Mix
Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach. View Details
Keywords: Marketing
Shapiro, Benson P. "The Marketing Mix." Harvard Business School Background Note 584-125, June 1984. (Revised April 1992.)
- June 1984 (Revised October 1988)
- Background Note
Introduction to Cases
Introduces students and executives to the case method and provides a generalized approach to cases. View Details
Keywords: Cases
Shapiro, Benson P. "Introduction to Cases." Harvard Business School Background Note 584-097, June 1984. (Revised October 1988.)
- March 1984 (Revised April 1991)
- Teaching Note
Petite Playthings, Inc.--1984 (A) and (B), Teaching Note
Teaching Note for (9-584-080) and (9-584-081). View Details
Keywords: Apparel and Accessories Industry
- December 1982
- Teaching Note
Newport Instrument Division, Teaching Note
Keywords: Industrial Products Industry
- November 1981
- Background Note
Concept of the Marketing Mix
Keywords: Marketing
Shapiro, Benson P. "Concept of the Marketing Mix." Harvard Business School Background Note 582-060, November 1981.
- March 1982
- Supplement
Airframe Industry (L): Cumulative Aircraft Sales
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (L): Cumulative Aircraft Sales." Harvard Business School Supplement 582-012, March 1982.
- April 1981 (Revised October 1982)
- Supplement
Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises
Supplements the note. View Details
Keywords: Marketing
Shapiro, Benson P. "Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises." Harvard Business School Supplement 581-143, April 1981. (Revised October 1982.)
- June 1981
- Supplement
Airframe Industry (J): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (J): December 1980." Harvard Business School Supplement 581-126, June 1981.
- June 1981
- Supplement
Airframe Industry (E): Fall 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (E): Fall 1979." Harvard Business School Supplement 581-121, June 1981.
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (C): Introduction to Video 1
Introduces Video 1. View Details
Keywords: Food and Beverage Industry
Shapiro, Benson P. "Morris Alper & Sons, Inc. (C): Introduction to Video 1." Harvard Business School Supplement 581-100, March 1981. (Revised July 1985.)
- June 1980 (Revised December 1980)
- Supplement
AT&T Long Lines (B), Telemarketing: Introduction to Video 1
Keywords: Telecommunications Industry
Shapiro, Benson P. "AT&T Long Lines (B), Telemarketing: Introduction to Video 1." Harvard Business School Supplement 580-146, June 1980. (Revised December 1980.)
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors
Designed as a class hand-out after discussion of the (A) and (B) cases. View Details
Keywords: Auto Industry
Shapiro, Benson P. "Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors." Harvard Business School Supplement 578-172, May 1978. (Revised October 1994.)
- July 1975
- Case
Paper Distributors, Inc. (B)
Shapiro, Benson P. "Paper Distributors, Inc. (B)." Harvard Business School Case 576-023, July 1975.
- June 1975 (Revised June 1979)
- Case
Cole National Corp. (C)
Shapiro, Benson P. "Cole National Corp. (C)." Harvard Business School Case 575-131, June 1975. (Revised June 1979.)
- October 1971 (Revised January 1979)
- Case
Triangle Maintenance Corp.
Shapiro, Benson P. "Triangle Maintenance Corp." Harvard Business School Case 572-030, October 1971. (Revised January 1979.)
- September 1971 (Revised March 1985)
- Case
Levi Strauss & Co.
Keywords: Apparel and Accessories Industry
Shapiro, Benson P. "Levi Strauss & Co." Harvard Business School Case 572-021, September 1971. (Revised March 1985.)
- 2002
- Case
Commodities, Specialties and the Great In-Between
Shapiro, Benson P. "Commodities, Specialties and the Great In-Between." Harvard Business School Publishing Case, 2002. (Note #9-999-005.)
- 2003
- Class Lecture
Sprint Selling and Turbo-Charged Market Development
Keywords: Marketing Strategy
Shapiro, Benson P. "Sprint Selling and Turbo-Charged Market Development." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 1504C.)
- 01 Dec 2017
- News
Alumni Connections: Photos of Recent Alumni Events
their St. Paul, Minnesota, home in August as part of the HBS Summer Alumni Dinner Series. Several hundred alumni and students attended A Conversation with Jeff Immelt (MBA 1982) on campus in September, cohosted by the HBS Association of... View Details