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- Faculty Publications (257)
Show Results For
- All HBS Web (286)
- Faculty Publications (257)
- August 1980 (Revised June 1983)
- Supplement
Teradyne, Inc.--1979: Semiconductor Test Division (B)
Supplements the (A) case. View Details
Keywords: Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)
- May 1980 (Revised June 1986)
- Case
Kearney & Trecker Corp. (A)
Shapiro, Benson P. "Kearney & Trecker Corp. (A)." Harvard Business School Case 580-143, May 1980. (Revised June 1986.)
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- July 1975 (Revised April 1988)
- Supplement
Paper Distributors, Inc. (D), Supplement
Shapiro, Benson P. "Paper Distributors, Inc. (D), Supplement." Harvard Business School Supplement 576-025, July 1975. (Revised April 1988.)
- June 1975
- Case
Grafton Industries (A)
Shapiro, Benson P. "Grafton Industries (A)." Harvard Business School Case 575-124, June 1975.
- July 1974
- Case
Fieldcrest Division of Fieldcrest Mills, Inc. (C)
Keywords: Business Divisions
Shapiro, Benson P. "Fieldcrest Division of Fieldcrest Mills, Inc. (C)." Harvard Business School Case 575-004, July 1974.
- November 1972 (Revised April 1982)
- Case
Gilbert Printing Co.
Shapiro, Benson P. "Gilbert Printing Co." Harvard Business School Case 573-023, November 1972. (Revised April 1982.)
- June 1981
- Supplement
AT&T Long Lines, Telemarketing, Video 3
Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 3." Harvard Business School Video Supplement 881-513, June 1981.
- August 1980
- Supplement
AT&T Long Lines, Telemarketing, Video 2: National Account Manager Interviews
Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 2: National Account Manager Interviews." Harvard Business School Video Supplement 880-511, August 1980.
- August 1996 (Revised October 1996)
- Case
Howard, Shea & Chan Asset Management (D): Sales Presentation
Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation. View Details
Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation." Harvard Business School Case 597-024, August 1996. (Revised October 1996.)
- February 1993 (Revised March 1993)
- Background Note
United States from 1897 to 1969
Keywords: United States
Shapiro, Benson P. "United States from 1897 to 1969." Harvard Business School Background Note 593-083, February 1993. (Revised March 1993.)
- March 1990 (Revised September 1990)
- Supplement
Chase Manhattan Bank (K): List of Characters
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (K): List of Characters." Harvard Business School Supplement 590-094, March 1990. (Revised September 1990.)
- March 1990
- Case
Chase Manhattan Bank (E): The Institutional Bank
Shapiro, Benson P. "Chase Manhattan Bank (E): The Institutional Bank." Harvard Business School Case 590-088, March 1990.
- January 1989 (Revised February 1989)
- Case
Bella Beauty Products, Inc. (G)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (G)." Harvard Business School Case 589-084, January 1989. (Revised February 1989.)
- September 1988 (Revised February 1989)
- Case
Amalgamated Aluminum Alloy Division
Keywords: Mining Industry
Shapiro, Benson P. "Amalgamated Aluminum Alloy Division." Harvard Business School Case 589-035, September 1988. (Revised February 1989.)
- October 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (F)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (F)." Harvard Business School Case 589-034, October 1988. (Revised February 1990.)
- June 1988 (Revised February 1989)
- Case
Amalgamated Aluminum Pigments Division: The Technical Service Conundrum
Shapiro, Benson P. "Amalgamated Aluminum Pigments Division: The Technical Service Conundrum." Harvard Business School Case 588-078, June 1988. (Revised February 1989.)
- March 1987
- Background Note
Variety vs. Value: Two Generic Approaches to Product Policy
Shapiro, Benson P. "Variety vs. Value: Two Generic Approaches to Product Policy." Harvard Business School Background Note 587-119, March 1987.
- May 1986
- Case
U.S. Retail Coffee Market (A), Software Case
Shapiro, Benson P. "U.S. Retail Coffee Market (A), Software Case." Harvard Business School Case 586-134, May 1986.
- May 1986
- Case
Milford Industries (A), Software Case
Shapiro, Benson P. "Milford Industries (A), Software Case." Harvard Business School Case 586-132, May 1986.