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  • 2008
  • Working Paper

CPC/CPA Hybrid Bidding in a Second Price Auction

By: Benjamin Edelman and Hoan Lee
We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics—paying either for each click on its ads (CPC), or for each purchase that follows an ad-click (CPA). Our analysis extends classic auction results by... View Details
Keywords: Online Advertising; Auctions; Bids and Bidding; Measurement and Metrics; Quality; Mathematical Methods; Web Sites
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  • November 2011 (Revised October 2014)
  • Case

Attack of the Clones: Birchbox Defends Against Copycat Competitors

By: Peter A. Coles and Benjamin Edelman
Birchbox offers trial-sized beauty products delivered monthly by mail—attracting rave reviews. Seeing the success of this model, numerous "copycat" clones seek to offer the same service. Many of these copycats focus on non-U.S. countries, but others are challenging... View Details
Keywords: Competition; Competitive Strategy
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  • February 2010 (Revised December 2010)
  • Case

Google Inc. (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry
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  • 2002
  • Other Unpublished Work

The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com

By: Benjamin Edelman
A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's... View Details
Keywords: Online Advertising; Sales; Marketing Strategy; Web Sites; Competition; Books
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  • 08 Nov 2016
  • First Look

November 8, 2016

forthcoming European Competition Journal Android and Competition Law: Exploring and Assessing Google's Practices in Mobile By: Edelman, Benjamin, and View Details
Keywords: Sean Silverthorne
  • 12 Apr 2016
  • First Look

April 12, 2016

Spontaneous Deregulation: How to Compete with Platforms That Ignore the Rules By: Edelman, Benjamin G., and Damien Geradin Abstract—Many... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2011
  • First Look

First Look: March 1

of leader power on team performance. Three studies find consistent support for this argument. The implications for theory and practice are discussed. Download the paper: http://www.hbs.edu/research/pdf/11-087.pdf   Cases & Course... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

victims, both witting and not, but I offer strategies to help determined marketers protect themselves. Read the blog: http://blogs.harvardbusiness.org/hbr/hbr-now/2009/11/dark-underbelly-of-online-ads.html How to Combat Online Ad Fraud... View Details
Keywords: Martha Lagace
  • 14 Feb 2012
  • First Look

First Look: February 14

case:http://cb.hbsp.harvard.edu/cb/product/512042-PDF-ENG Airbnb (A) Benjamin Edelman and Michael LucaHarvard Business School Case 912-019 After widely publicized complaints of... View Details
Keywords: Carmen Nobel
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

viewer. New experimental research by Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certain emotional responses.Key... View Details
Keywords: Re: Multiple Faculty; Technology
  • 08 Dec 2015
  • First Look

December 8, 2015

Regulate Companies like Airbnb and Uber? By: Edelman, Benjamin G., and Damien Geradin Abstract—New software... View Details
Keywords: Sean Silverthorne
  • 07 Apr 2015
  • First Look

First Look: April 7

many users but also multiple types of users. For example, it's not enough that many customers want to book taxis by smartphone. Drivers must also be willing to accept smartphone bookings. Harvard Business School professor Ben View Details
Keywords: Sean Silverthorne
  • 09 Mar 2010
  • First Look

First Look: March 9

valuation. Analysis of auction transactions revealed greater inter-subjective agreement about valuation over time, as the new category institutionalized. Measuring the Perpetrators and Funders of Typosquatting Authors:Tyler Moore View Details
Keywords: Martha Lagace
  • 30 Mar 2010
  • First Look

First Look: March 30

stringent local standards through more centralised regulations, a dynamic that has recently become more important in the EU than in the U.S. Download the paper: http://www.hbs.edu/research/pdf/10-085.pdf   Cases & Course MaterialsGoogle Inc. (Abridged) View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

SSRN Download Counts? Authors: Benjamin Edelman and Ian Larkin Abstract We use a unique database of every SSRN paper download over the course of seven years, along with... View Details
Keywords: Martha Lagace
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

  Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for... View Details
Keywords: Martha Lagace

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