by Anita Elberse - Publications - Faculty & Research

22 Jun 2018
News

Harvard Business School Welcomes Dwyane Wade As Executive Fellow

03 Jun 2016
News

This Harvard Business School course has some celebrity students

01 Sep 2013
News

Faculty Books

policymakers and the public on how capture can be mitigated and the public interest protected. Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by Anita View Details

Keywords: Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

24 Oct 2013
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'Blockbusters': Go Big Or Go Home, Says Harvard Professor

06 Aug 2024
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The End of Traditional Richness or Reach Has Created an Opportunity for Cee’s Online Businesses to Flourish

29 Jul 2024
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Madkour: Thoughts and Comments from SBJ’s Thought Leaders Retreats

01 Mar 2014
News

Nisa Godrej Illustration by Anita Kunz In the summer of 2007, Mark Kahn (MBA 2006) received an unusual call from Mumbai. A former HBS classmate had a problem. She wanted him to look over strategic and... View Details

Keywords: Mark Bergen; Godrej Group; Management

01 Dec 2011
News

Faculty Research Online

HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Hospitals; Health, Social Assistance

01 Dec 2020
News

Well Matched

Image by Greg Betza Alison Rapaport (MBA 2018) has always been passionate about sports, both as a spectator and a participant. “I love being part of a team and I’m super competitive, so I like to win,” she laughs. Rapaport grew up in Los... View Details

Keywords: Julia Hanna; venture capital; diversity; inclusion; tennis; leadership; women; Finance

10 Apr 2013
News

New Harvard Business School program expands on marketing case studies of Jay-Z, Lady Gaga

06 Jul 2015
News

Lights! Camera... Market!

Beneath the Harvest Sky filmmakers Gita Pullapilly and Aron Gaudet. (Photo courtesy of Jared Simon) This unique marketing partnership—between filmmakers Aron Gaudet and Gita Pullapilly and Terra Chips—wouldn’t have been possible without the help of HBS marketing... View Details

Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information

01 Sep 2011
News

MBA 101: HBS Commencements Pass the Century Mark

Associate Professor Anita Elberse (Strategic Marketing in Creative Industries), Professor Frances Frei (TOM), Senior Lecturer Stephen Kaufman (TOM), Professor Deepak Malhotra (Negotiation), and Professor... View Details

Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services