Publications

08 Jan 2020
Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

same time, the Los Angeles Rams “morphed from a plodding exemplar of mediocrity” to an explosive conference winner, also with the help of a modern, creative offensive system, helmed by the youngest coach in NFL history, Sean McVay. The... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

27 Sep 2004
Research & Ideas

How Leaders Build Winning Streaks

official responsibility for Continental Airlines' decision to keep flying during the power blackout in August 2003, but that decision was foreordained by the actions of all the other people who claimed leadership on the ground, and knew... View Details

Keywords: by Rosabeth Moss Kanter

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

October 2019 (Revised August 2020)
Case

The Predictive Index

By: Lynda M. Applegate and James Weber

Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details

Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Digital Platforms; Growth and Development Strategy; Consulting Industry; Service Industry; United States

January 1998 (Revised April 2001)
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details

Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan

February 2005 (Revised November 2006)
Case

Hewlett-Packard (A)

By: Rohit Deshpande and Seth Schulman

Since its controversial merger with Compaq, Hewlett-Packard had been under pressure by analysts and some stockholders to divest itself of its low-margin PC business. For CEO Carly Fiorina and others on HP's management team, however, PCs seemed integral to the company's... View Details

Keywords: Problems and Challenges; Customer Focus and Relationships; Mergers and Acquisitions; Information Infrastructure; Business Strategy; Price; Computer Industry

04 Mar 2014
First Look

First Look: March 4

particular context such as a workplace. First explored by pioneering organizational scholars in the 1960s, psychological safety experienced a renaissance starting in the 1990s and continuing to the present. Organizational research has... View Details

Keywords: Sean Silverthorne

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

02 Aug 2004
What Do You Think?

For Greater Transparency, Is Section 404 an Effective Response?

Summing Up Responses to this month's column raise questions about whether Section 404 of the Sarbanes-Oxley Act, requiring that senior managers certify the integrity of the processes by which their companies' financial reports are... View Details

Keywords: by James Heskett

02 Sep 2002
What Do You Think?

What Can Business Schools Do to Avoid Bad Apples?

might be taken in admissions to sort out the "bad apples," the primary responsibility of business schools is to provide a place where ethics and values can be discussed by all, rather than just those clearing some admissions... View Details

Keywords: by James Heskett

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

Since the 1990s, the Balanced Scorecard system has cut a path in business as a more rigorous way to measure performance by quantifying what had been considered intangible assets, such as human capital, information, and culture. The system... View Details

Keywords: by Martha Lagace

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

interpret research findings when neurological results conflict with self-report? knowing how the brain is working explains very little about what the mind produces—what we think, what we believe, how we make decisions." As Mike... View Details

Keywords: by Jim Heskett

02 Jan 2001
Research & Ideas

Gurus in the Garage

Branscomb tries to help people who have worked for her. "I will call venture capitalists for them. There are probably a half-dozen little companies founded by former employees that I have helped get funded." View Details

Keywords: by Dorothy Leonard & Walter Swap

September 2023
Case

Ada: Cultivating Investors

By: Reza Satchu and Patrick Sanguineti

Mike Murchison, co-founder and CEO of Ada, has an enviable dilemma. Launched in 2016 by Murchison and his co-founder David Hariri, Ada is an AI-native company that aims to revolutionize how businesses approach customer service. The company has already attracted a buzz,... View Details

Keywords: Founder; Fundraising; Business Startups; Decisions; Entrepreneurship; Venture Capital; AI and Machine Learning; Technology Industry

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

view," but to ask how, if at all, organizations can or should be defended against the response from Anonymous? Its actions, triggered by the attacks on Wikileaks, hinted at a future of everything from Internet mischief (a la... View Details

Keywords: by James L. Heskett

October 2010 (Revised July 2013)
Case

AEP: Carbon Capture and Storage

By: Richard H.K. Vietor

By October 2010, American Electric Power, the largest coal-fired, electric utility in the United States, had been operating a carbon capture and sequestration pilot plant for one year. Using a proprietary, Alstom chilled ammonia technology, AEP was capturing and... View Details

Keywords: Energy Generation; Government Legislation; Technological Innovation; Partners and Partnerships; Projects; Decision Choices and Conditions; Environmental Sustainability; Problems and Challenges; Utilities Industry; United States