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  • 17 Dec 2020
  • Research & Ideas

The 10 Most Popular Stories of 2020

that eight of the 10 most-read HBS Working Knowledge stories of the year were COVID-focused. Readers sought insights from HBS faculty about everything from managing large-scale remote work to leading during a crisis. The year was also marked View Details
Keywords: by Dina Gerdeman
  • 01 Jun 1996
  • News

Reinventing Marketing

own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds Silk's colleague and the unit's other cochair, Professor John A.... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

to each strategy. By "inviting in the lions" to critique your idea—and being prepared for them—you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the... View Details
Keywords: Sean Silverthorne
  • January 2010
  • Journal Article

A Choice Prediction Competition: Choices from Experience and from Description

By: Ido Erev, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West and Christian Lebiere
Erev, Ert, and Roth organized three choice prediction competitions focused on three related choice tasks: one-shot decisions from description (decisions under risk), one-shot decisions from experience, and repeated decisions from experience. Each competition was based... View Details
Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Mathematical Methods; Risk and Uncertainty; Competition
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  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

Moneylender Debt in India and the Philippines By: Karlan, Dean, Sendhil Mullainathan, and Benjamin Roth Abstract—A debt trap occurs when someone takes on a high-interest rate loan and is barely able to pay back the interest, and thus... View Details
Keywords: Dina Gerdeman
  • 16 Jan 2019
  • Research & Ideas

What Football Firings Teach Managers About Staying Relevant

for his ability to redesign the Saints offense based on the strengths of individual players that join the team. When talented rookie Alvin Kamara joined the team in 2017, the team “altered its DNA” by... View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports
  • Web

Strategy - Doctoral

W. McGee Kristin W. Mugford Michael I. Norton Jason T. Pananos John W. Pratt Lakshmi Ramarajan Paula C. Rettl George A. Riedel Jan W. Rivkin Mark N. Roberge Alvin E. Roth Richard S. Ruback Amy W. Schulman... View Details
  • Web

Business Economics - Doctoral

lens of business. Jointly administered by HBS and the Department of Economics in the Faculty of Arts and Sciences, the program combines theoretical analysis with in-depth, interdisciplinary research rooted in real-world applications.... View Details
  • 2022
  • Working Paper

Stories, Statistics and Memory

By: Thomas Graeber, Christopher Roth and Florian Zimmermann
For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances... View Details
Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking
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  • Web

Social Enterprise | Harvard Business School

Roth and Nicole Tempest Keller In 2017, Core Innovation Capital invested $725,000 in Hugo Insurance, a pay-as-you-drive auto insurance startup targeting the non-standard market. Core followed with $300,000 in 2019 during a Seed II round.... View Details
  • October 2018 (Revised February 2018)
  • Case

Masayoshi Son and the Vision Fund

By: Tom Nicholas, Ramana Nanda and Benjamin N. Roth
In October 2016, SoftBank Group Corp., the Japanese conglomerate giant caused a significant shock to the worldwide market for venture capital and private equity by announcing the Vision Fund, the largest tech investment fund in the world at close to $100 billion. The... View Details
Keywords: Strategy; Venture Capital; Private Equity; Entrepreneurship; Competitive Strategy
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  • September 1995 (Revised December 1997)
  • Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson
On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details
Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States
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  • Web

Impact Investments

sector. Recent Research What Do Impact Investors Do Differently? By Shawn Cole, Leslie Jeng, Josh Lerner, Natalia Rigol, Benjamin Roth The Project on Impact Investments’ Impact Investment Database View Details
  • Web

Courses - Entrepreneurship

Courses First Year (Required Curriculum) During the first year at HBS, all students pursue the same course of study called the Required Curriculum. By studying under a common curriculum, students build a solid, broad foundation of general... View Details
  • 2010
  • Chapter

Deferred Acceptance Algorithms: History, Theory, Practice

By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and indirectly, by raising new theoretical questions. Deferred acceptance algorithms... View Details
Keywords: Labor; Market Design; Marketplace Matching; Failure; Mathematical Methods
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  • Web

Marketing Curriculum - Faculty & Research

pricing—to satisfy customer needs profitably. Use this knowledge in a brand management simulation. The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.... View Details
  • March 2008
  • Article

Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details
Keywords: History; Market Design; Labor; System; Practice; Performance; Theory; Boston; New York (city, NY)
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  • 2007
  • Working Paper

Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details
Keywords: Education; Marketplace Matching; Market Design; Mathematical Methods; Theory; Practice
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