Publications
Publications
Show Results For
- All HBS Web
(429)
- Faculty Publications (145)
- 01 Aug 2004
- Conference Presentation
Achieving Flexibility in NPD: New Processes and New Ways of Organizing
By: Alan MacCormack
- July 2004 (Revised July 2005)
- Case
Activision: The 'Kelly Slater's Pro Surfer' Project
By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman
Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details
- March 2004 (Revised April 2004)
- Background Note
Seeing What's on Red Auerbach's Mind
Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details
- March 1, 2004
- Other Article
Mission to Mars: It Really Is Rocket Science
By: Alan MacCormack and Sean Silverthorne
- November 2003 (Revised August 2005)
- Case
Reinventing the Automobile: General Motors' AUTOnomy Project
By: Alan D. MacCormack and Kerry Herman
Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the... View Details
- 01 Oct 2003
- Conference Presentation
Flexibility in New Product Development: Evidence, Insights and Obstacles from the Field
By: Alan MacCormack
- 25 Jun 2003 - 28 Jun 2003
- Conference Presentation
Agile Software Development: Evidence from the Field
By: Alan MacCormack
- 19 Jun 2003 - 20 Jun 2003
- Conference Presentation
Conference Organizer, Session Chair
By: Alan MacCormack
- 2003
- Other Unpublished Work
Evaluating Total Cost of Ownership for Software Platforms: Comparing Apples, Oranges, and Cucumbers
By: Alan MacCormack
- February 2003 (Revised January 2004)
- Case
Mission to Mars (A)
By: Alan D. MacCormack and Jay Wynn
This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
- February 2003 (Revised January 2004)
- Case
Mission to Mars (B)
Supplements the (A) case. View Details
- December 2002
- Teaching Note
Tyrell Web Developers, Inc. (A) and (B) (TN)
By: Alan D. MacCormack and Andrew P. McAfee
Teaching Note for (9-600-025) and (9-600-026). View Details
Keywords: Information Technology Industry
- November 2002
- Case
Siemens ShareNet: Building a Knowledge Network
By: Alan D. MacCormack, Sven Volpel and Kerry Herman
Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all.... View Details
- 1 Oct 2002
- Conference Presentation
Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation
By: Alan MacCormack and Marco Iansiti
- April 2002
- Supplement
Space Data Corporation Case Study -- Marketing Video
Designed for use with Space Data Corp. View Details
- April 2002
- Teaching Note
Managing Technology Ventures - Module Teaching Note (TN)
Describes the conceptual foundations for a module on venture design, which forms part of an MBA course called Managing Technology Ventures. The objective of the course is to teach students how to think critically about the design of a technology venture, using cases... View Details
- April 2002 (Revised April 2002)
- Teaching Note
A Note on Organizational Design at Yahoo! TN
Teaching Note for (9-602-112). Includes color exhibits. View Details