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  • Blog

Is AI Coming for Your Job?

expect a bifurcation of the workforce in the near future: individuals who embrace AI to enhance their productivity, potentially yielding substantial gains, and those who resist AI and risk falling behind.... View Details
  • Web

Marketing AI Guidelines | About

customer service. Drafting marketing plans and creative briefs. Citing the Use of AI To ensure the authenticity of the content we produce, it is important to be transparent about the use of AI. Original images (e.g. illustrations, data... View Details
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

marketed the idea of better-selling-through-cellophane, releasing several self-funded studies on the efficacy of visual marketing. “DuPont’s research concluded that 85 percent of all food purchase was done by the eye,” View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • 15 Nov 2018
  • News

Don’t Be Afraid of AI

the founding CEO of Palm and the cofounder of Handspring, ushering in two of the tech ages biggest leaps—handheld computing, and the smart phone. So, she's essentially been famously successful by being right about the future. We sat down... View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Storie-Johnson “Today, we tend to view color as an ingredient,” says Ai Hisano, the Harvard-Newcomen Fellow in Business History at Harvard Business School. Hisano is author of the HBS working paper,... View Details
Keywords: by Carmen Nobel
  • 01 Jun 2024
  • News

Competing in the Age of AI

Above: Karim Lakhani discussed GenAI with alumni during his presentation at When Professor Karim Lakhani leads discussions about generative artificial intelligence (GenAI), he often begins by asking audience members to stand if they’ve used an AI tool like ChatGPT or... View Details
Keywords: April White
  • 05 Nov 2024
  • Book

Building the Road to 'Small Business Utopia' with AI and Fintech

Editor's note: The following is an excerpt from chapter one of Fintech, Small Business & the American Dream, written by Karen G. Mills, senior fellow at Harvard Business School. The second edition was published in 2024 View Details
Keywords: by Karen G. Mills; Financial Services
  • December 2023 (Revised August 2024)
  • Case

Monsters in the Machine? Tackling the Challenge of Responsible AI

By: Paul M. Healy and Debora L. Spar
In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public’s imagination—becoming the world’s fastest-growing consumer application within months of its release. Though observers from across... View Details
Keywords: Technological Innovation; AI and Machine Learning; Ethics; Governing Rules, Regulations, and Reforms; Technology Adoption; Corporate Social Responsibility and Impact; Technology Industry; United States; European Union; China
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  • 2023
  • Working Paper

Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details
Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement
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  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

people in the room to guess what prompts he had provided to the AI tool DALL-E2 to create the image. People in the audience were stumped. After about 40 seconds, Turner—a visiting fellow at HBS’s Institute for the Study of Business in... View Details
Keywords: by Barbara DeLollis
  • 25 Apr 2022
  • Video

Winning the War of the Future: Cyber, Disinformation, and AI

  • 2024
  • Working Paper

Old Moats for New Models: Openness, Control, and Competition in Generative AI

By: Pierre Azoulay, Joshua L. Krieger and Abhishek Nagaraj
Drawing insights from the field of innovation economics, we discuss the likely competitive environment shaping generative AI advances. Central to our analysis are the concepts of appropriability—whether firms in the industry are able to control the knowledge generated... View Details
Keywords: Technological Innovation; AI and Machine Learning; Open Source Distribution; Policy
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  • Web

Ai Weiwei Strength 2019 | About

Ai Weiwei Strength , 2019 Ai Weiwei (Chinese, born 1957), Strength , 2019, cast iron, 70 1/2 x 76 3/8 x 88 5/8 inches. Courtesy of the Artist, Lisson Gallery, and neugerriemschneider . View Details
  • Web

Generative AI Newsletter | Baker Library

Generative AI Newsletter Generative AI is a biweekly newsletter published by Baker Library. Librarians at Baker sift through the vast amount of content being published on View Details
  • Web

Online AI Course | HBS Online

real-world, case-based examples brought to life by industry-leading experts from companies like Amazon, Microsoft, Moderna, Mozilla, and Novartis. Description of silent animated video above: Learner scrolls through video interviews from... View Details
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

accommodating an appropriate level of economic activity. Businesses have historically overcome this type of challenge through the introduction of risk-mitigating technologies, which in this pandemic include technologies, business practices, and strategies that improve... View Details
Keywords: by Hong Luo and Alberto Galasso
  • 14 Mar 2023
  • Cold Call Podcast

Can AI and Machine Learning Help Park Rangers Prevent Poaching?

Keywords: Re: Brian L. Trelstad; Computer; Information Technology; Technology
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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  • July 2024
  • Article

Chatbots and Mental Health: Insights into the Safety of Generative AI

By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety... View Details
Keywords: Autonomy; Chatbots; New Technology; Brand Crises; Mental Health; Large Language Model; AI and Machine Learning; Behavior; Well-being; Technological Innovation; Ethics
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  • November–December 2022
  • Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details
Keywords: Sales; AI and Machine Learning; Customers
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