bricks and mortar - Publications - Faculty & Research

26 Aug 2024
Blog Post

HBS Lingo 101

three-story, brick and concrete structure that houses a multipurpose gym, indoor track, cardio and weight room, racquet courts, locker rooms, and... View Details

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Tata Hall Tata Hall is named in honor of Ratan N. Tata (AMP 71, 1975). Tata Hall, a facility completed in December 2013, enhances and expands the School’s Executive Education portfolio. The arc-shaped, seven-story, glass View Details

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Shad Hall | About

for Shad Hall is intended to meet the needs of the HBS community and includes classes and outreach initiatives that encourage wellness and fitness. The three-story, View Details

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

retailers fail to satisfy. If a consumer needs to touch a fabric, smell a cologne, or sample food, bricks and mortar have an advantage (but only if it can solve the free rider... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

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Cumnock Hall | About

modern, three-story, brick structure was designed by Earl Flansburgh & Associates and originally housed five flexible classrooms, HBS Health Services, squash courts, and a... View Details

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Greenhill House | About

stucco and brick office building was designed in the Georgian Revival-style by McKim, Mead & White as part of the original 1920s campus plan, though construction was delayed for financial reasons until 1965,... View Details

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

discussion. As part of that experience, executives use LEGO bricks to build models that reflect their positive and negative experiences. “It’s not about building objects. It’s about solving problems,”... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

the company’s growth and profit was the size of the global retail market itself. No competitors could successfully undercut such a retail phenomenon. The wheel of retailing had been stopped! Until, of course, the internet came along.... View Details

Keywords: by James Heskett; Retail

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Morgan Hall | About

Morgan Hall Morgan Hall was made possible by George F. Baker and is named in honor of his good friend and iconic figure in US business, John Pierpont Morgan. Completed in 1927, Morgan Hall was one of the... View Details

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Hawes Hall | About

seats and four with 68 seats. As designed by Einhorn Yaffee Prescott Architecture & Engineering, the 47,000-square-foot, brick facility includes 2,000 square feet of informal gathering space on each floor.... View Details

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Loeb House | About

The Georgian Revival-style, stucco and brick facility has been repurposed several times and was renovated in the 1960s and again in 1985, when it... View Details

01 Mar 2018
News

Every Trick in the Book

were a nonprofit enterprise, a tactic tried by a previous owner, was another untenable option. BookHampton needed to sell something that its competitors could not. The name and the brick facade of the Main... View Details

Keywords: April White

Portrait Project

Sumit Malik

The shards of my family scattered in a sea of refugees. When I was thirteen, my grandfather brought me to rural Punjab, to the remnants of a home splintered by religious intolerance. I gazed across a quiet pasture from the life he and so... View Details

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Dillon House | About

& White as part of the original 1920s campus plan. Construction was delayed until 1965, however, during the tenure of Dean George P. Baker. When it first opened, the three-story, 5,800-square-foot, stucco and View Details

04 May 2021
Blog Post

Asian American Pacific Islander Heritage Month at HBS

2021 I’m a vegetarian. I love escaping into the woods to live off the grid, sleep on the dirt, and eat over an open fire. I’m obsessive about minimizing waste and buying second hand. These are things my dad... View Details

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Ludcke House | About

Revival-style, the three-story, stucco and brick building faces the lawn in front of the Baker Library | Bloomberg Center. Until the mid-1950s, the HBS faculty was small enough to gather for meals on the... View Details

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Connell House | About

Connell House William F. Connell (MBA 1963) Connell House (formerly Fowler House) is named for distinguished business leader and generous HBS benefactor William F. Connell (MBA 1963). The three-story, 5,600-square-foot Georgian... View Details

11 Apr 2024
News

Mission Control

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. By the time Peter Platzer (MBA 2002) was a teenager, he knew he wanted to be a physicist—and he was fascinated by space, eagerly engrossed in space-time diagrams... View Details

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Wilder House | About

Designed by McKim, Mead & White in the Georgian Revival-style, the three-story, stucco and brick building faces the lawn in front of the Baker Library | Bloomberg Center. Repurposed several times over the... View Details

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Marketing Awards & Honors - Faculty & Research

Award from the American Marketing Association for “Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time” ( Journal of Marketing , 2012) with Thomas Steenburgh, John Deighton, View Details

Publications