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Show Results For
- All HBS Web
(3,831)
- People (15)
- News (852)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
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- 06 Mar 2020
- News
How Reader’s Digest Became a Digital-first Multimedia Brand
- 23 Mar 2022
- News
Online Brands Try a Traditional Marketing Strategy: Physical Stores
- 16 Jun 2017
- News
Gibson Brands Transforms Guitar-making into Diverse 'Music Lifestyle' Firm
Keywords: Manufacturing
- 10 Sep 2020
- News
Name Your Brand with a Global Audience in Mind
- 18 May 2015
- News
Advertisers Get Serious About Playing With Their Brands
- 24 May 2018
- News
‘Uncle Drew’: Branding Vehicle or Feature Film? Yes
- 16 Jul 2016
- News
As our gender spectrum blurs, brands fight to keep the lines drawn
- 17 May 2010
- News
Don't Make These Mistakes with Your Online Brand Community
- 30 Jan 2025
- News
Leaving X Can Be a Tricky Decision for Brands
- 28 Oct 2021
- News
The Toxic Effects of Branding Your Workplace a “Family”
- 20 Jul 2016
- News
The Woman Behind One of Africa’s Leading Food Brands
- 10 Aug 2008
- News
Brands act local to woo a billion Chinese consumers
- 06 Apr 2010
- News
Brand Obama A Hit Abroad, But What About Loyalty?
- 28 Mar 2016
- News
The Alum Building a Brand New City in Panama
Colombian billionaire Jaime Gilinski (MBA 1980) is the man behind what Forbes calls “the most audacious real estate project in the world”: the redevelopment of Howard Air Force Base along the Panama Canal. After the United States left in 1999, Gilinski—a successful... View Details
- 17 Oct 2019
- News
Marc Farrell (MBA 2010) on Creating a Contemporary Caribbean Brand
- 12 Sep 2016
- News
What Brands Can Do to Monitor Factory Conditions of Suppliers
- 24 Apr 2014
- News
Expanding the brand of the country’s largest magazine publisher
Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines than Time founder Henry R. Luce and, as publisher of People,... View Details
- 02 Apr 2009
- News