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Show Results For
- All HBS Web
(506)
- People (1)
- News (81)
- Research (125)
- Events (2)
- Multimedia (10)
- Faculty Publications (51)
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- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Marketers are trained to match supply to demand. Everything... View Details
- 10 Feb 2014
- HBS Case
Stressing Safety in South Africa’s Platinum Mines
not done. They've hardly begun." Mukunda says the case illustrates what HBS Professor Rosabeth Moss Kanter describes as "bold strokes" and "long marches." As Kanter explained in a Harvard Business Review blog... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
mention in their next blog post about a topic you’ve been discussing, or perhaps even a guest blog spot. Be creative about how your investors can help shine a light on your brand, product, and team. Product... View Details
Keywords: by Julia Austin
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker?... View Details
- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator John Ruskin... View Details
Keywords: by John Quelch
- 08 Nov 2010
- Research & Ideas
How to Fix a Broken Marketplace
writes in "What Have We Learned from Market Design?" "Among the general tasks markets have to perform, difficulties in providing thickness, dealing with congestion, and making participation safe and simple are often at the root of market failures that... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
no longer sitting in front of the television screen and are open to more creative options. They will increasingly go to where the audience is—social networking, video sharing, and virtual world sites. We're also seeing advertising tapping into the View Details
- 26 Aug 2009
- Op-Ed
Where Cash for Clunkers Ran Off the Road
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let us celebrate the end of an... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The importance of blockbusters has been... View Details
- 12 Oct 2016
- Research & Ideas
Break the Rules of How Business is Done
new approach, don’t do it for the sake of being different, do it because it either enables your company to run more efficiently and/or it adds value for your employees or customers. Reprinted with permission from the author's blog post,... View Details
Keywords: by Julia B. Austin
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.This post is drawn from an article that... View Details
Keywords: by John Quelch
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a... View Details
Keywords: by John Quelch
- April 2009 (Revised March 2014)
- Teaching Note
Evan Williams: From Blogger to Odeo (A) and (B)
By: Noam T. Wasserman
Teaching Note for [809088]. View Details
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer, it's axiomatic that controlling... View Details
- 03 Mar 2015
- First Look
First Look: March 3
Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details
Keywords: Sean Silverthorne
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media... View Details
Keywords: by Carmen Nobel
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold... View Details
Keywords: Dina Gerdeman
- 01 Nov 2024
- In Practice
Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times
stations,” the Journal reported. “Doing a layoff for the right reason is not just smart strategically, it’s smart organizationally.” Two months earlier, in July, Intuit CEO Sasan Goodarzi published a note in the financial software firm’s internal View Details
- 05 Oct 2015
- Research & Ideas
What Companies Should Not Do in the Next Banking Crisis
was a pattern” In other words, what could companies do differently in the next inevitable bank crisis to improve their chances of recovery? Steinwender worked with her LSE thesis advisor, Luis Garicano, co-founder of the influential Spanish economics View Details