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  • All HBS Web  (1,617)
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    • News  (101)
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  • July 2009 (Revised October 2011)
  • Case

VeeV on the Rocks?

By: Joshua D. Margolis, Christopher Marquis and Laura Winig
Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has... View Details
Keywords: Quality; Food; Business Growth and Maturation; Ethics; Corporate Social Responsibility and Impact; Entrepreneurship; Business Startups; Equity; Food and Beverage Industry
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Margolis, Joshua D., Christopher Marquis, and Laura Winig. "VeeV on the Rocks?" Harvard Business School Case 410-006, July 2009. (Revised October 2011.)
  • 17 May 2016
  • Video

A Better World Through Brewing

  • 18 May 2016
  • Cold Call Podcast

A Better World Through Brewing

Keywords: Re: Forest L. Reinhardt
  • 20 Jun 2018
  • News

Graphic images speak to consumers of sugary drinks

  • 23 Aug 2021
  • News

New Chair of 205-Year-Old Swire Looks to China for Growth

  • November 2009 (Revised March 2013)
  • Case

PureCircle

By: David E. Bell and Aldo Sesia
In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details
Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States
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Bell, David E., and Aldo Sesia. "PureCircle." Harvard Business School Case 510-032, November 2009. (Revised March 2013.)
  • January 2013 (Revised March 2013)
  • Supplement

MuMaté (B-2): Confidential for Cantor

By: Thomas R. Eisenmann and Alex Godden
MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-2): Confidential for Cantor." Harvard Business School Supplement 813-150, January 2013. (Revised March 2013.)
  • January 2013 (Revised December 2024)
  • Case

MuMaté

By: Thomas Eisenmann and Alex Godden
MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
Keywords: Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry
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Eisenmann, Thomas, and Alex Godden. "MuMaté." Harvard Business School Case 813-085, January 2013. (Revised December 2024.)
  • May 2013 (Revised March 2014)
  • Case

Hubei Lantian (A)

By: David F. Hawkins, Michael Shih-Ta Chen and Nancy Hua Dai
Emily Wang, an analyst with Future Securities, a Shanghai-based investment firm, is given the task of making stock purchase recommendations to her supervisor from a number of Chinese common stocks. One stock in particular, Hubei Lantian Co., Ltd. (Hubei Lantian),... View Details
Keywords: Financial Analysis; Ratio Analysis
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Hawkins, David F., Michael Shih-Ta Chen, and Nancy Hua Dai. "Hubei Lantian (A)." Harvard Business School Case 113-118, May 2013. (Revised March 2014.)
  • 18 Mar 2008
  • Working Paper Summaries

Modeling Expert Opinions on Food Healthiness: A Nutrition Metric

Keywords: by Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman & Lisa Sutherland; Retail
  • 12 Feb 2025
  • News

Fawn Weaver’s Use of Storytelling to Build Her Brand in the Spirits Industry

  • August 1990
  • Case

Giovanni Buton: International Marketing Strategy

Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; Italy; European Union
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Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
  • April 2023
  • Case

Fizzy Fusion: When Data-Driven Decision Making Failed

By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details
Keywords: Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry
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Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "Fizzy Fusion: When Data-Driven Decision Making Failed." Harvard Business School Case 623-071, April 2023.
  • 12 Feb 2025
  • Video

Fawn Weaver’s Use of Storytelling to Build Her Brand in the Spirits Industry

  • September 2018 (Revised April 2019)
  • Case

AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

By: Henry McGee and Aldo Sesia
In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details
Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry
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McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)." Harvard Business School Case 319-024, September 2018. (Revised April 2019.)
  • November 2023
  • Case

Chai Point

By: Rembrand Koning, Daniel W. Elfenbein and Kanika Jain
Chai Point was an Indian food and beverage company focused on chai. It started in 2010 as a retail store network but soon expanded to corporate offices by developing an IoT-enabled automatic tea and filter coffee machine. By 2023, Chai Point had 170 stores and 5000... View Details
Keywords: Entrepreneurship; Food; Resource Allocation; Vertical Integration; Expansion; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; India
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Koning, Rembrand, Daniel W. Elfenbein, and Kanika Jain. "Chai Point." Harvard Business School Case 724-418, November 2023.
  • January 2013 (Revised March 2013)
  • Supplement

MuMaté (B-1): Confidential for Maxwell

By: Thomas R. Eisenmann and Alex Godden
MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-1): Confidential for Maxwell." Harvard Business School Supplement 813-149, January 2013. (Revised March 2013.)
  • March 2008 (Revised January 2023)
  • Supplement

Cadbury Schweppes: Capturing Confectionery (B)

By: David Collis, Toby Stuart and Troy Smith
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
Keywords: Food; Mergers and Acquisitions; Corporate Strategy; Food and Beverage Industry
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Collis, David, Toby Stuart, and Troy Smith. "Cadbury Schweppes: Capturing Confectionery (B)." Harvard Business School Supplement 708-454, March 2008. (Revised January 2023.)
  • 28 Nov 2017
  • News

The no-excuses way to manage healthcare growth

  • April 2014
  • Teaching Note

Jiangxi Agribusiness: (TN)

By: David F. Hawkins
[TN for 114-039] Emily Wang, an analyst with Future Securities, a Shanghai-based investment firm, is given the task of making stock purchase recommendations to her supervisor from a number of Chinese common stocks. One stock in particular, Jiangxi Agribusiness... View Details
Keywords: Financial Analysis; Ratio Analysis
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Hawkins, David F. "Jiangxi Agribusiness: (TN)." Harvard Business School Teaching Note 114-041, April 2014.
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