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Publications

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  • All HBS Web  (220)
    • People  (1)
    • News  (117)
    • Research  (69)
    • Multimedia  (6)
  • Faculty Publications  (31)

Show Results For

  • All HBS Web  (220)
    • People  (1)
    • News  (117)
    • Research  (69)
    • Multimedia  (6)
  • Faculty Publications  (31)
← Page 5 of 220 Results →
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

of eight), and hired basketball great Michael Jordan as a spokesperson. It used its leverage with supermarkets to win premium display space and squeezed costs out of the supply chain. Textbook actions produced textbook results: Gatorade... View Details
Keywords: by John Deighton; Food & Beverage
  • Profile

Megan Maloney

Jim Crow south. What’s the best thing about your home town? Watching our high school soccer or basketball team and then grabbing a bagel with cream cheese from the Bagel Emporium. View Details
  • Profile

Melcolm Ruffin

Growing up on the west side of Chicago, Melcolm Ruffin was immersed in three things: "a loving family that nurtured me," an emphasis on education, and a passion for basketball. "I loved sports and was a big basketball... View Details
Keywords: Entertainment/Media
  • 31 Jan 2007
  • HBS Case

When Good Teams Go Bad

with as well." IN SYNCH? Crew racing is a grueling test of strength, coordination, and endurance. Physiologists say that rowing a 2,000-meter race is equivalent to playing two basketball games back-to-back. The difficulty of keeping... View Details
Keywords: by Garry Emmons
  • 25 Oct 2022
  • Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

While football and basketball are now the most popular and financially successful of the four major professional sports leagues, Major League Baseball appears to be rallying. Last week, MLB said revenue for the 2022 regular season, which... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports
  • 15 Dec 2023
  • News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details
Keywords: Margie Kelley
  • 01 Jun 2005
  • News

Power Couple

National Basketball Association, responsible for advertising, marketing, communications, broadcasting, and merchandising. “It’s a job and a cause,” she says of the WNBA post, which she came to after stints at Nickelodeon and later at VH1... View Details
Keywords: Arts, Entertainment; Broadcasting (except Internet); Information; News, Library, Internet, and Other Services; Information; Publishing Industries (except Internet); Information
  • 18 Feb 2020
  • Blog Post

A Vision of Love@HBS in 2020

basketball court, I stopped talking and abruptly sprinted to touch the rim. I got it on my third try. Angeli laughed and "wooo'd" me. I felt rather proud. We got back in the car, driving by grand vista points and un-grand tutoring... View Details
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 18 Aug 2016
  • Blog Post

Relocating to Boston with Your Partner

bonds. 6) Get a Shad (gym) membership If Shad is conveniently located for you, there are excellent weight room, cardio room, gym, basketball court, squash courts, free classes (spin, yoga, Pilates, etc.). Try to pick a few classes each... View Details
  • 07 Nov 2012
  • HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details
Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation
  • 11 Jul 2019
  • Blog Post

Meet the MBA Class of 2020

PREVIOUS EXPERIENCE National Basketball Association HBS ACTIVITIES Community Values Rep, African-American Student Union (AASU) co-president, 2019-20 Vivian Scalfi “THIS IS THE PLACE TO LEARN HOW TO IMPROVISE.” HOME REGION Sao Paulo,... View Details
  • 04 Oct 2018
  • Research & Ideas

Diversity Boosts Profits in Venture Capital Firms

partner played in college such as tennis and squash, which are played by predominantly white athletes, compared to basketball or football, to see if exposure to diverse teammates leads VCs to hire more underrepresented minorities.... View Details
Keywords: by Michael Blanding; Banking; Financial Services
  • 10 Sep 2020
  • Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

history, who continued to practice, focusing on shaving milliseconds off his time. Phelps never stopped improving. Similarly, consider the career of Dirk Nowitzski, the first European player to win an MVP award after moving to the National View Details
Keywords: by Boris Groysberg and Katherine Connolly Baden
  • 01 Jun 2000
  • News

Slam Dunk

Good news for basketball fanatics: Your obsession is only going to get worse, thanks to Scott O'Neil (MBA '98), president of HoopsTV.com, an Internet start-up based in Paoli, Pennsylvania. According to the Dow Jones News Service (March 9,... View Details
  • 02 Jun 2021
  • News

The NBA's African Expansion

The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Jun 2017
  • News

3-Minute Briefing: Bruce Levy (MBA 1977)

basketball camp for girls, ever, in the Pocono Mountains. They wanted to build the sport by approaching sponsors to support women’s basketball in the few forums it had at the time. I was a big sports fan,... View Details
Keywords: Julia Hanna; photo by Chris Sorensen
  • 01 Dec 2018
  • News

Turning Point: Crossover

Randal Bessolo (MBA 1992) (illustration by Gisela Goppel) Randal Bessolo (MBA 1992) (illustration by Gisela Goppel) I got into coaching basketball when I was 33 years old, volunteering at the Mercy Home for Boys in Chicago. Mentoring... View Details

    David J. Stern

    Stern led the transformation of the National Basketball Association into a world class organization. He forged new labor agreements, established a model anti-drug program, and ensured the stable growth of the organization through... View Details
    Keywords: Entertainment & Broadcast Media
    • 27 Aug 2019
    • News

    A Shot at Success

    Photos by Karen Campbell Rebecca Feickert (MBA 2018) grew up in Goodrich, North Dakota, population 126. Her high school had 15 students; her graduating class, just two. So when teenaged Feickert, a gifted basketball player who was six... View Details
    Keywords: April White
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