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- Research (215)
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- Faculty Publications (97)
Show Results For
- All HBS Web
(619)
- People (6)
- News (201)
- Research (215)
- Events (2)
- Multimedia (18)
- Faculty Publications (97)
- January 2018
- Teaching Note
C.W. Dixey & Son
By: Anat Keinan and Michael B. Beverland
Teaching Note for HBS No. 517-019. View Details
- August 2019
- Case
Simón Cohen at Henco: Sustaining 'High Performance, Happy People'
By: Francesca Gino, Jeff Steiner, Arianna Camacho and Paul Green
Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal... View Details
Keywords: Work/life Balance; Growth Strategy; Corporate Culture; Motivation; Values; Authentic Leadership Development; Leadership; Personal Development and Career; Motivation and Incentives; Values and Beliefs; Service Operations; Organizational Culture; Growth and Development Strategy; Service Industry
Gino, Francesca, Jeff Steiner, Arianna Camacho, and Paul Green. "Simón Cohen at Henco: Sustaining 'High Performance, Happy People'." Harvard Business School Case 920-005, August 2019.
- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details
Keywords: Social Media; Digital Influencers; Fashion Blogger; Brand Authenticity; Digital Marketing; Brands; Start-up; Fashion; Shoe; Chiara Ferragni; Celebrity Endorsement; Celebrity Management; Lifestyle Brand; Digital Brand; New Brand Development; Branding; Instagram; Online Followers; Fashion Blog; Marketing Partnerships; Brand Portfolio; Luxury Brand; Louis Vuitton; Dior; Designer Brands; Authenticity; Luxury; Blogs; Product Positioning; Commercialization; Consolidation; Brands and Branding; Entrepreneurship; Business Model; Fashion Industry; Apparel and Accessories Industry; Publishing Industry
Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain. "The Blonde Salad." Harvard Business School Case 515-074, January 2015.
- Jun 02 2022
- Testimonial
A New Toolbox for Leadership Development
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
from the band’s effort to draw a large crowd of die-hards. “They’re authentic and genuine,” Chung says. “They would directly communicate with the fan base. The effective use of social media was how they created an ecosystem.” The band’s... View Details
- 10 Mar 2021
- News
Key to Doing Your Best at Work? Be Yourself
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
authentic than those who were direct. “We think the reason might be that viewers think: ‘OK, I know you’re not reading a script,’” she explains. Marketers shouldn’t overvalue influencers with large audience bases. Believe it or not, a... View Details
- September 2023
- Case
David Beckham (A)
By: Anita Elberse and David Moreno Vicente
In January 2022, superstar-athlete-turned-entrepreneur David Beckham is deciding on a proposal that has the potential to significantly change the trajectory of his business career: Authentic Brands Group (‘Authentic’) has offered to engage in a strategic partnership... View Details
Keywords: Joint Ventures; Decisions; Brands and Branding; Negotiation Offer; Partners and Partnerships; Sports
Elberse, Anita, and David Moreno Vicente. "David Beckham (A)." Harvard Business School Case 524-039, September 2023.
- Jan 06 2015
- Testimonial
Reflecting on the Nature of Leadership
- 10 Dec 2018
- HBS Seminar
Julianna Pillemer, Wharton, University of Pennsylvania
- 08 Dec 2015
- Research & Ideas
You Won't Make It If You Fake It
The cover of last January's Harvard Business Review featured the subhead, "When it's OK to fake it till you make it." “Faking it” is the antithesis of authentic leadership. Following this advice is the most likely path to... View Details
Keywords: by Bill George
- Apr 12 2017
- Testimonial
Be True to Your Core
- 27 Jan 2016
- News
Please, Take Your Leadership Personally
- 20 Jul 2015
- News
The Phoniness of Donald Trump
- Article
The Counterfeit Self: The Deceptive Costs of Faking It
By: Francesca Gino, Michael I. Norton and Dan Ariely
Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details
Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
- 08 Nov 2016
- Blog Post
Alumni: Where Are They Now? Featuring: Phil Strazzulla
Current Position: Founder, NextWave Hire Current Location: Cambridge, MA Tell us what you’re up to these days. Along with a friend that I met at the Harvard Business School Innovation Lab, I've started a software company that helps businesses build their employer... View Details
Keywords: Technology
- 12 Jun 2023
- Blog Post
What Does PRIDE at HBS Mean to You?
This Pride Month we want to highlight the importance of our vibrant and inclusive student club that celebrates and advocates for the LGBTQ+ community, PRIDE. PRIDE is a safe space where our students and their partners can express themselves freely, be their View Details
- 06 Oct 2016
- Blog Post
Takeaways from the Peek Women's Colleges Cohort
Peek has changed a lot since its founding in 2015! Please visit the Peek website for the most up to date information on dates, registration, and program events. I was incredibly excited when I learned about Peek Weekend, which offers an View Details
- 04 Jan 2019
- News
3 Most Popular TED Talks Of 2018 In Business
- July 2015
- Article
The Moral Virtue of Authenticity: How Inauthenticity Produces Feelings of Immorality and Impurity
By: F. Gino, Maryam Kouchaki and Adam D. Galinsky
The current research demonstrates that authenticity is directly linked to morality. Across five experiments, we found that experiencing inauthenticity consistently led participants to feel more immoral and impure. This inauthenticity→feeling immoral link produced an... View Details
Gino, F., Maryam Kouchaki, and Adam D. Galinsky. "The Moral Virtue of Authenticity: How Inauthenticity Produces Feelings of Immorality and Impurity." Psychological Science 26, no. 7 (July 2015): 983–996.