app - Publications - Faculty & Research

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

18 Jul 2019
News

Lessons from the Rise and Fall of VisiCalc

shifted from centuries-old practice of handwritten ledgers to a digital spreadsheet on a personal computer. Which leads to the second lesson, which is that “a killer app doesn’t guarantee enduring success.” When Mitch Kapor left the... View Details

01 Jun 2024
News

Redefining How Businesses Operate

In her LinkedIn profile, Rebecca Hu (MBA 2023) describes herself as a “biologist-turned-technologist obsessed with building great software products.” A product manager at the language learning app Duolingo, Hu immersed herself in... View Details

Keywords: Jennifer Gillespie

18 May 2023
News

India's New Money Managers

conditioning: the idea that men simply manage money better than women. "This is not just an India problem but rather a global problem," she says. Gupta did, in fact, take the idea back to India, officially launching LXME in 2020 as an online View Details

Keywords: Maureen Harmon

25 Feb 2020
News

Task Force

Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the on-the-ground help needed to get... View Details

Keywords: Julia Hanna; gig economy; Retail Trade

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

imperative and penalizing companies that do not have a credible decarbonizing strategy. Consumers are increasingly demanding green products and are becoming sensitive to their carbon footprint, with many apps allowing them to keep track... View Details

01 Mar 2023
News

Step Change

hovering around 5 percent, Thndr’s marketing team launched a campaign highlighting users like Marwa Helali, a single mother from Port Said investing for her 16-year-old son’s education. The number of women using the Thndr app has more... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

18 Jan 2018
News

The Lessons of All-Day Breakfast

order from kiosks. We had delivery set up so they could experience what delivery was all about. We had our mobile app and our mobile order and pay. Our new value programs are hot off the grill beef. So they could really experience it all... View Details

Keywords: Food Services and Drinking Places; Hospitality

24 Apr 2014
News

Creating a mathematical method to understand consumer behavior in a digital world

homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app in Japan, Gupta... View Details

20 Apr 2021
News

Get Ready for the Relationship Renaissance

Photo courtesy of Hinge Photo courtesy of Hinge With vaccines more readily available and the world inching toward recovery, Justin McLeod (MBA 2011), founder and CEO of the dating app Hinge, predicts singles will be getting serious about... View Details

Keywords: Private Households; Personal Services

11 Apr 2020
News

Reading Together, Apart

When Max Tuchman (MBA 2012) and her cofounder launched the storybook app Caribu in 2017, they knew their product would be a hit with parents who want to be able to read with their children each night, even when traveling—and with... View Details

Keywords: Educational Support Services; Educational Services

25 Feb 2020
News

Elevator Pitch: Rec Checks

Illustration by Drue Wagner Illustration by Drue Wagner Concept: A social app (with Bill Gates as lead investor) that helps users find and share great experiences. Likewise uses AI and recommendations from friends to provide curated... View Details

15 Jun 2021
News

Elevator Pitch: Dress Code

around each user. Leveraging AI and machine learning, the app uses a sophisticated algorithm to streamline and personalize a dynamically adaptive online feed of potential purchases based on yes or no responses to simple questions, getting... View Details

Keywords: online shopping; fashion; mobile technology; entrepreneurship; startup; Nonstore Retailers; Retail Trade

25 Apr 2014
News

Making travel possible for people with physical challenges

Darren Brehm (MBA 2007) launched an online travel guide and mobile app to help people with physical challenges find accessible hotels, restaurants, and activities, as well as emergency services. AbilityTrip.com and the online community it... View Details

01 Sep 2018
News

Case Study: A Good Fit

gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details

Keywords: Jen McFarland Flint

05 Aug 2015
News

Mobilizing the Public to Fight Corruption

“It’s good governance in your pocket. Very consumer focused,” says Motte-Munoz. “Say you need a driver’s license; the app will tell you where all the DMV offices are and tell you their rating on a corruption basis. “People know there’s... View Details

01 Jun 2017
News

Life in Lockdown

preregister patients? Or maybe something fashion-related? How long does it take people to get dressed in the morning? Is choosing what to wear stressful? Is an interactive app the answer? That fashion app... View Details

Keywords: Jennifer Myers; photography by Chris Churchill

01 Sep 2015
News

The Business of Love

companies and, well, straight men. In the offices of a Cambridge software firm, the Deckingers are discussing their vision for Jess, Meet Ken with a team of mobile app designers. Their target audience is single, heterosexual women, ages... View Details

Keywords: April White

01 Sep 2020
News

Saving Grace

the markets get jumpy, as they did in March, Chapman can unlock the app with his fingerprint to see, within seconds, the state of his investments. (He can also avoid the app for months and maintain a... View Details