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- Faculty Publications (37)
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- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to weigh carefully are moving... View Details
Keywords: Sean Silverthorne
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
alienate certain consumer groups, dividing 253 participants according to political affiliation. They found Democrats, Independents, and "others" were more willing to buy towels from retailers with low vs. high pay ratios. Republicans were... View Details
- 08 Jul 2014
- First Look
First Look: July 8
moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the newcomers from a brand's core... View Details
Keywords: Carmen Nobel
- 07 Aug 2012
- First Look
First Look: August 7
investors put into their contracts, many others were completely alien to him. Which terms were important? Which ones should he focus on negotiating? He also knew that money was only part of what the venture capital investors brought to... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
always a good thing. Getting excited too early can lead you to act rashly and gloating about the final terms can alienate your counterparts. But if feelings of excitement, like other emotions, are well managed, everyone can feel like a... View Details
Keywords: Carmen Nobel
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
demonstrate that identity appeals can backfire, alienating the very individuals they aim to attract. We begin by demonstrating backlash against identity appeals in the field during the 2016 presidential election (Study 1) and in the lab... View Details
Keywords: Sean Silverthorne
- 19 Jul 2006
- Research & Ideas
Political Turmoil and Mexico’s Economy
United States and Mexico have shrunk dramatically, its system is still somewhat foreign to a private businessman from the United States or Western Europe," adds Maurer. "The culture of a country like South Korea may be alien to... View Details
Keywords: by Julia Hanna
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
change are: compensation systems for senior management, which tend to alienate the rest of the organization, and the current obsession with programs, a panacea that glosses the surface of problems but often doesn't address their causes.... View Details
Keywords: by Staff
- 15 Oct 2008
- First Look
First Look: October 15, 2008
critics have often complained that industrial revolution management transfers control of a job away from workers, encourages human exploitation in pursuit of cost minimization, and alienates workers from their labor. But the arrangements... View Details
Keywords: Martha Lagace