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- 15 Apr 2008
- First Look
First Look: April 15, 2008
cognition he identi?es are effective. In response, we address each point. We ?rst argue that a constructionist perspective is not alien either to the role of analogical reasoning or to the particular modeling apparatus we have developed.... View Details
Keywords: Martha Lagace
- 08 Jul 2014
- First Look
First Look: July 8
moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the newcomers from a brand's core... View Details
Keywords: Carmen Nobel
- 09 Jun 2015
- First Look
First Look: June 9, 2015
without alienating Republican consumers (Study 4). A firm with a high ratio must offer a 50% price discount to garner consumer impressions as favorable as a firm that charges full price but features a lower ratio (Study 5). Download... View Details
Keywords: Sean Silverthorne
- 30 Jan 2007
- First Look
First Look: January 30, 2007
process so that creators produce tangible artifacts regularly; (6) realize that there will always be some conflict between an organization's creators and its stewards; (7) avoid overly prescriptive control mechanisms that may alienate... View Details
Keywords: Martha Lagace
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
demonstrate that identity appeals can backfire, alienating the very individuals they aim to attract. We begin by demonstrating backlash against identity appeals in the field during the 2016 presidential election (Study 1) and in the lab... View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
critics have often complained that industrial revolution management transfers control of a job away from workers, encourages human exploitation in pursuit of cost minimization, and alienates workers from their labor. But the arrangements... View Details
Keywords: Martha Lagace
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
trade off the risks of alienating a loyal franchised retail channel against the benefits of accessing new customers? The problem is exacerbated when the new channel is a low-cost alternative such as the Internet. Such issues are perennial... View Details
- 07 Aug 2012
- First Look
First Look: August 7
investors put into their contracts, many others were completely alien to him. Which terms were important? Which ones should he focus on negotiating? He also knew that money was only part of what the venture capital investors brought to... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
always a good thing. Getting excited too early can lead you to act rashly and gloating about the final terms can alienate your counterparts. But if feelings of excitement, like other emotions, are well managed, everyone can feel like a... View Details
Keywords: Carmen Nobel