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Publications

Publications

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  • All HBS Web  (161)
    • News  (68)
    • Research  (62)
    • Multimedia  (18)
  • Faculty Publications  (28)

Show Results For

  • All HBS Web  (161)
    • News  (68)
    • Research  (62)
    • Multimedia  (18)
  • Faculty Publications  (28)
← Page 5 of 161 Results →
  • 13 Apr 2016
  • Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

Internet search, Starbucks and coffee, YouTube and video sharing,” McDonald says. “In some cases, the names of these companies are so inextricably linked to the actual product category itself that it becomes like a verb. We ‘Google’ it.”... View Details
Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

kids, teens, and art students to interact in online forums. On social media, Tate created no fewer than 16 Twitter feeds, 8 Facebook pages, 2 YouTube channels, a Google+ circle, and a Pinterest board, making it one of the top cultural... View Details
Keywords: by Michael Blanding; Education
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

mainstream media attention on their research on wealth inequality, including this YouTube video, which has received more than 19 million views. But, Norton says, it took nearly 10 years for the media to pay attention to the line of... View Details
Keywords: by Carmen Nobel; Education
  • 10 May 2023
  • News

Alumna Snags an Emmy

Emmy win for her work on YouTube TV’s Key Plays feature was announced in April, several months before the Primetime Emmys air. “For this particular Emmy’s ceremony, the Academy decides and announces all the winners in advance so you don’t... View Details
Keywords: Arts, Entertainment; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 04 Dec 2020
  • Blog Post

Heard on the Street (HOTS) - bringing the HBS community together through harmony

Heard on the Street (HOTS) is the one and only a cappella group at HBS. During this period of disconnection due to COVID-19, we have embraced music’s power to bring people together. The first concert of the season took place last night on View Details
  • Career Coach

Minal Mehta

the Head of Product Management for the Next Billion Users (NBU) Initiatives at YouTube as well as Google. During her tenure, she led the growth-focused product domain uniquely tailored to the needs of expanding global user markets. She... View Details
Keywords: Emerging Markets; Entrepreneurship; Technology
  • 13 Jun 2016
  • News

JetBlue Chairman on How to Handle Betrayal

(Big Think) (Big Think) Over at Big Think—described as “a YouTube for ideas,” and cofounded by Victoria R. Montgomery-Brown (MBA 2003)—JetBlue Chairman Joel Peterson (MBA 1973) offers advice on how to cope with betrayal. Betrayal,... View Details
  • 01 Mar 2010
  • News

Cyberposium 15

ranging from cloud computing and converging devices to venture capital. Keynote speakers included YouTube CEO Chad Hurley and Jim Balsillie (MBA ’89), co-CEO of RIM, maker of the BlackBerry. For more, visit http://tinyurl.com/yc7yfox. View Details
Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

It probably won't shock you that the most popular YouTube video in the past month was "Gentleman," the latest hit from South Korean rapper PSY, whose "Gangnam Style" is the most-watched video of all time. More surprising: among the other... View Details
Keywords: by Carmen Nobel; Advertising
  • Career Coach

Nathan Lasche

Nathan (Stanford ‘02, HBS ‘10) is currently a Product Manager at YouTube / Google where he focuses on building YouTube’s music products. Prior to YouTube, Nathan was an early employee at the edtech company Knewton in New York, and... View Details
  • 15 Dec 2024
  • News

Editor's Letter

Illustration by Antonio Giovanni Pinna Illustration by Antonio Giovanni Pinna Change is hard. I am reminded of this every time I get a new laptop and there are new, generational expectations that require me to hunt down videos of overly caffeinated youths walking me... View Details
  • Profile

Prita Kumar

Booya Fitness became one of four teams featured in HBS’s YouTube channel series about the competition. Being featured in the videos, Prita says, “has been really helpful in terms of recruiting teammates.” This summer, Prita is going to... View Details
  • 19 Mar 2019
  • News

A Quick Study

medical students retain information through the use of online study tools and with the help of a vast library of Khan Academy video content. The company has more than 440,000 registered users and 930,000 YouTube subscribers. The tech... View Details
  • 09 Jan 2020
  • Blog Post

Navigating Grey in the Ever-Evolving Tech Community

Previously, she held roles at Glossier, Spotify, and YouTube. Carlyn received her B.A. from Stanford University and currently lives in Los Angeles. What was your career plan when you arrived at HBS? In my role leading up to HBS, I had been working at View Details
  • 01 Jun 2014
  • News

Innovation: An Orchestra of One

thought I'd try to play along with a YouTube video of Mendelssohn's Trio in D minor," says Chao. "It was such a clunky experience that I gave up after less than a minute. Music is about personal expression, and most of that is baked into... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 06 Dec 2021
  • News

Action Plan: Whole Sale

online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • 01 Dec 2014
  • News

These Walls Can Talk

the furniture and doors, in the walls. Your home comes alive without you even knowing about it,” says Liang. “That’s something we will realize over the next one to two years.” Kelly Liang (MBA 2000) has spent her career at leading-edge tech companies: She worked in... View Details
Keywords: April White
  • 25 Jun 2014
  • News

Giving millions of students a new path to learning

them on YouTube?’ And I said, ‘No, YouTube is for cats playing piano. It is not for serious mathematics.’ Slowly the traffic picked up and you fast forward to 2008, 2009 and several tens of thousands of people were using the site every... View Details
  • 01 Sep 2017
  • News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

audiences find someone. In my survey of 1,500 respondents aged 13 to 18, the top five celebrities were YouTube stars. The challenge for older generations will be to move beyond the idea that taking selfies, for example, is silly and... View Details
Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information
  • Web

Marketing AI Guidelines | About

of audio and video for video production YouTube video descriptions (for SEO optimization) Drafts of articles (before further human refinement) Social media copy Modifying or enlarging the backgrounds of photographs (while preserving the... View Details
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