Word Of Mouth - Publications - Faculty & Research

02 May 2008
What Do You Think?

What is the Future of State Capitalism?

Summing Up In state capitalism, is the operative word "capitalism"? State capitalism is neither to be applauded nor feared, judging from the tone of responses to this month's column. That is,... View Details

Keywords: by Jim Heskett

18 Mar 2008
First Look

First Look: March 18, 2008

are particularly interested in understanding how, if at all, the firm should go about effecting meaningful word-of-mouth (WOM). To tackle this problem, we collect data from two sources: 1) We implemented a large-scale field test in which a national firm created View Details

Keywords: Martha Lagace

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

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21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow over President Bush's handling of... View Details

Keywords: by Sean Silverthorne

30 May 2019
Video

Dean Nitin Nohria Speaks to the Class of 2019

28 May 2020
Video

Dean Nitin Nohria Speaks to the Class of 2020

31 May 2019
News

Dean Nitin Nohria Speaks to the Class of 2019

24 May 2018
Video

Dean Nitin Nohria Speaks to the Class of 2018

08 Mar 2019
Blog Post

Reclaiming Feminism: A Celebration of International Women’s Day

In honor of International Women's Day, the Women's Student Association set out to reclaim the word 'feminism'. They reached out to the HBS community to find out what the word... View Details

26 May 2023
News

Celebrating the Harvard Business School Class of 2023

26 May 2022
News

HBS MBA Class of 2022 Celebrates Class Day

24 May 2024
Video

Celebrating the Harvard Business School Class of 2024

03 Mar 2013
News

Martha Stewart, Macy's and the Meaning of 'Store'

03 Jun 2021
Video

Commemorating the Harvard Business School Class of 2021 Graduation

30 May 2025
Video

Celebrating the Harvard Business School Class of 2025

27 Sep 2012
News

Breaking the Cycle of Responsiveness at Work

September–October 2024
Article

The Art of Leading Teammates

By: Tom Brady and Nitin Nohria

When our society talks about leaders, we focus on formal roles, such as the CEO. This view undervalues the role of informal leaders—team members who influence outcomes by the tone they set, how they conduct themselves, and how they interact with their peers. Their job... View Details

Keywords: Groups and Teams; Power and Influence; Leadership; Status and Position

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March 2000 (Revised May 2000)
Case

Evolution of eCoverage in the Online Insurance Market, The

David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site. View Details

Keywords: Business or Company Management; Internet and the Web; Business Startups; Insurance Industry

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