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- All HBS Web
(278)
- News (66)
- Research (125)
- Multimedia (2)
- Faculty Publications (90)
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- March 1996 (Revised November 1997)
- Case
Dewar's (A): Brand Repositioning in the 1990's
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details
Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Food and Beverage Industry; United Kingdom; United States
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (A): Brand Repositioning in the 1990's." Harvard Business School Case 596-076, March 1996. (Revised November 1997.)
- Research Summary
STATUS
In his work on status orders, Professor Malter studies the ways in which status orders affect the returns to organizations, the incentives and opportunities in markets, social market structure, and firm decisions. Using data on a highly structured wine region of... View Details
- 05 Jul 2023
- HBS Case
What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment
years, according to a new case by Raffaelli. Spearman and his team quickly changed the trajectory of the iconic bookstore, with new locations and exciting new concepts, such as developing a wine bar in-store. Spearman’s contextual... View Details
Keywords: by Ben Rand
- 05 Feb 2024
- What Do You Think?
How Do You Hire for Attitude?
to what is often referred to as “fit” with the organization. There are two other indicators that I observed being put into practice last month during a case-writing trip to a well-known gourmet restaurant in California wine country. This... View Details
Keywords: by James Heskett
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
effect studies from psychology that show that people perceive a price to be fair or unfair based on what surrounds it,” Avery says. For example, think about buying wine. If you don’t know what the cost of wine is, you will base your... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
predictions that would suggest that the more of a good someone consumes, the less they would be willing to pay for an additional unit of that good. “In this case, prompting that a customer has consumed wine may not only tell GPT about the... View Details
Keywords: by Kristen Senz
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
stuffed in their products, getting the price right is a crucial decision. Research Papers Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine CultureSince the 1960s, the... View Details
- 12 Feb 2018
- Research & Ideas
Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?
Nobody likes being last. We avoid picking the cheapest wine on the menu or the final donut in the box. “And we hate being picked last in gym class,” says Harvard Business School professor Ryan Buell. “Humans are very social creatures, and... View Details
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
wine grapes in Argentina and salmon in Chile. Q: What do you see happening in supply chain regulation based on your own research? A: I am looking at a variety of industry self-regulation programs that firms are implementing, often in... View Details
Keywords: by Martha Lagace
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
cab or you could park in a lot that’s more expensive and closer (to the venue). You’re not walking far. You’re not rushed. You enjoy a glass of wine before your friend meets you there. With that free time, you’ll enjoy your experience... View Details
Keywords: by Dina Gerdeman
- 31 Jul 2017
- HBS Case
It’s Hard to Fix the Family Business Without Offending the Family
alcohol, so they didn’t bring the wine and beer list to them. Often, this behavior extended to non-Vietnamese clientele as well, with servers rarely if ever asking for drink orders. The solution seemed obvious: Ask servers to offer the... View Details
- 06 Feb 2013
- What Do You Think?
Is ‘Conscious Capitalism’ an Antidote to Income Inequality?
customer satisfaction and product excellence at least as important as profitability), a collaborative spirit between employers and employees , a long-term view , and a close relationship with suppliers." Several respondents voiced serious doubts. As Darryl D'Sa put it,... View Details
Keywords: by James Heskett
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
rituals into various categories: Date or leisure activity: This was the most common type of ritual, with 63 percent of respondents engaging in them. Study participants reported things like: "Every Friday night we make popcorn and watch a movie together."" Or, "We drink... View Details
Keywords: by Dina Gerdeman
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
Giacomin says. “If I’m an organic wine producer with available resources and people, where is the best place to set up production? Where will the political risk be lowest in terms of regulations for that specific enterprise and industry?... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
Castelanelli, founder of the two-year-old company Club Vino, has made one such pivot. The company had been hosting themed wine tastings, often in prestigious locations, but when the COVID-19 outbreak hit and social gatherings were no... View Details
- Research Summary
Overview
My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is... View Details
- Research Summary
Overview
My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
presentations in his honor—it was a great moment. Over wine and cheese, some of my colleagues and I tried to thank Al Chandler as many times as we could for his contributions and for his legacy. He paid us back with friendly smiles and... View Details
Keywords: by Sean Silverthorne
- 22 Oct 2014
- Research & Ideas
An Economic Principle For Us All: Comparative Advantage
and then engaging in trade for everything else. In his now-famous example, Ricardo imagined that Portugal was more productive than England in making both wine and cloth. Specifically, he assumed the Portuguese could produce, over a year,... View Details
Keywords: Re: David A. Moss
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
second-grade products or a low-status producer that consistently produces first-grade products." For answers, Malter turned to the wine industry and an investigation of whether France's prestigious 1855 grand cru classification of... View Details
Keywords: by Dina Gerdeman