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Publications

Publications

Filter Results: (2,181) Arrow Down
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  • All HBS Web  (2,181)
    • News  (439)
    • Research  (1,562)
    • Multimedia  (6)
  • Faculty Publications  (1,252)

Show Results For

  • All HBS Web  (2,181)
    • News  (439)
    • Research  (1,562)
    • Multimedia  (6)
  • Faculty Publications  (1,252)
← Page 5 of 2,181 Results →
  • 03 Nov 2024
  • News

The Chatbot Optimisation Game: Can We Trust AI Web Searches?

  • 11 Jun 2012
  • News

Obama, Romney Campaigns Taking 'See What Sticks' Approach To Web Videos

  • November 2014
  • Article

Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web

By: John A. Deighton and Leora Kornfeld
The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something... View Details
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Deighton, John A., and Leora Kornfeld. "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." GfK Marketing Intelligence Review 6, no. 2 (November 2014): 28–33.
  • 2009
  • Working Paper

Principles that Matter: Sustaining Software Innovation from the Client to the Web

By: Marco Iansiti
Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
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Iansiti, Marco. "Principles that Matter: Sustaining Software Innovation from the Client to the Web." Harvard Business School Working Paper, No. 09-142, June 2009.
  • 16 Jul 2009
  • Working Paper Summaries

Principles that Matter: Sustaining Software Innovation from the Client to the Web

Keywords: by Marco Iansiti; Web Services; Web Services
  • 05 Jan 2010
  • News

Google Moves to Keep Its Lead as Web Goes Mobile

  • 02 Jan 2013
  • News

Willy Loman Turns to Windows as Web Spurs Sales Changes

  • 24 May 2017
  • News

J.Crew Boss Mickey Drexler Confesses: I Didn’t Get the Web

  • 07 Jan 2013
  • News

Not Just Another Web 2.0 Company, Yelp Basks In Its Star Power

Keywords: News, Library, Internet, and Other Services; Information; Management of Companies and Enterprises; Management
  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Advertising Experiments at RestaurantGrades." Harvard Business School Spreadsheet Supplement 916-702, March 2016.
  • Web

IT Strategy: The Future of the Web at HBS | Information Technology

IT Strategy: The Future of the Web at HBS Strategic Initiative: 3.09 Web Content Management System (CMS) Program By Annie Harrison on April 9, 2024 Share via Facebook Share via LinkedIn Print Share via email... View Details
  • 17 Jun 2021
  • News

Navigate Your Business through the Pandemic Storm & Achieve Profitability - CS Web Solutions

  • February 2009
  • Article

Suspended in Self-Spun Webs of Significance: A Rhetorical Model of Institutionalization and Institutionally Embedded Agency

By: Sandy Edward Green, Yuan Li and Nitin Nohria
This article employs rhetorical theory to reconceptualize institutionalization as change in argument structure. As a state, institutionalization is embodied in the structure of argument used to justify a practice at a given point in time. As a process,... View Details
Keywords: Debates; Management Practices and Processes; Trust; Adoption; Theory; United States
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Green, Sandy Edward, Yuan Li, and Nitin Nohria. "Suspended in Self-Spun Webs of Significance: A Rhetorical Model of Institutionalization and Institutionally Embedded Agency." Academy of Management Journal 52, no. 1 (February 2009): 11–36.
  • 01 Sep 2020
  • Podcast

60. Overcoming the Capitalist's Dilemma, with Andy Jassy, CEO of Amazon Web Services

In The Capitalist's Dilemma, Clayton Christensen and Derek van Bever highlighted a persistent temptation for companies to increase profitability by driving down costs through "efficiency innovations." For many companies awash in capital, this increased profitability... View Details
  • September 2022 (Revised August 2023)
  • Case

Audrey Tang: Using Technology to Strengthen Democracy in Taiwan

By: Shikhar Ghosh and Shweta Bagai
Since the early days of the internet, Taiwan had a vibrant community of civic hackers and open-source programmers who engaged with social issues. Audrey Tang was one of them. She spearheaded the 2014 Sunflower Student Movement in Taiwan, where protestors peacefully... View Details
Keywords: Democracy; Internet; Web Technology; Digital Transformation; Digital Platform; COVID; Information Technology; Applications and Software; Governance; Entrepreneurship; Governing Rules, Regulations, and Reforms; Innovation and Invention; Taiwan; China; Asia
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Ghosh, Shikhar, and Shweta Bagai. "Audrey Tang: Using Technology to Strengthen Democracy in Taiwan." Harvard Business School Case 823-048, September 2022. (Revised August 2023.)
  • 2008
  • Other Unpublished Work

User Adaptive Web Morphing: An Implementation of a Web-based Bayesian Inference Engine with Gittins Index: Master of Engineering Thesis

By: Clarence Lee
Citation
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Lee, Clarence. "User Adaptive Web Morphing: An Implementation of a Web-based Bayesian Inference Engine with Gittins Index: Master of Engineering Thesis." Massachusetts Institute of Technology (MIT), 2008.
  • December 2004
  • Article

Emancipation and Empire: Reconstructing the Worldwide Web of Cotton Production in the Age of the American Civil War

By: Sven Beckert
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Beckert, Sven. "Emancipation and Empire: Reconstructing the Worldwide Web of Cotton Production in the Age of the American Civil War." American Historical Review 109, no. 5 (December 2004): 1405–1438.
  • 2003
  • Article

Effect of Assessment Method on the Discrepancy between Judgments of Health Disorders People Have and Do Not Have: A Web Study

By: Jonathan Baron, David A. Asch, Angela Fagerlin, Christopher Jepson, George Loewenstein, Jason Riis, Margaret G. Stineman and Peter A. Ubel
Keywords: Judgments; Health Disorders; Web; Information
Citation
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Baron, Jonathan, David A. Asch, Angela Fagerlin, Christopher Jepson, George Loewenstein, Jason Riis, Margaret G. Stineman, and Peter A. Ubel. "Effect of Assessment Method on the Discrepancy between Judgments of Health Disorders People Have and Do Not Have: A Web Study." Medical Decision Making 23, no. 5 (2003): 422–434.
  • 2023
  • Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details
Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry
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Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study." JMIR Formative Research 7 (2023).
  • 07 Nov 2023
  • Research & Ideas

When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

Seeking a programming gig? Wear glasses and keep your laptop in frame if you want your profile picture to attract recruiters on hiring platforms. A new study finds freelancers are more likely to land work when they “look the part” for a particular job. But, as... View Details
Keywords: by Scott Van Voorhis
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