Publications

March 2015 (Revised August 2016)
Case

Coffee Wars in India: Starbucks 2012

By: David Yoffie and Rachna Tahilyani

Starbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks whether Starbucks can replicate its success in China in India. View Details

Keywords: Competitive Moves; Strategy; Competitive Advantage; Competition; India; China

December 2000
Teaching Note

Hilton HHonors Worldwide: Loyalty Wars TN

By: John A. Deighton

Teaching Note for (9-501-010). View Details

Keywords: Service Industry

summer 2002
Article

Negotiating Lessons from the Browser Wars

By: James K. Sebenius

Keywords: Negotiation; Learning; Web

Find at Harvard

March 1987 (Revised May 1987)
Case

Sicartsa II: The Export Credit Wars

Find at Harvard

16 Dec 2016
News

Reality of a Trade War to Sink In for Trump

June 2016 (Revised March 2017)
Case

Global Wine War 2015: New World Versus Old

By: Christopher A. Bartlett and Sarah McAra

This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details

July 2011
Teaching Note

Accenture's War for Talent in India (TN)

By: Robert G. Eccles and Erin McFee

Teaching Note for 408095. View Details

Keywords: Globalized Firms and Management; Recruitment; Consulting Industry; Service Industry; India

04 Nov 2016
News

New war on drugs: Pharma becoming 'uninvestable'?

12 Apr 2015
News

Colliers Executive Tries to Quell Relationship Wars

Keywords: Real Estate

13 Jun 2005
Research & Ideas

From Turf Wars to Learning Curves: How Hospitals Adopt New Technology

hospitals. In the March 3, 2005, story Turf Wars in Coronary Revascularization, Pisano and Huckman looked at competing treatment methods for coronary artery disease and discovered a tough battleground brewing for a new technology called... View Details

Keywords: by Sara Grant; Health

August 2009
Case

Global Wine War 2009: New World versus Old

By: Christopher A. Bartlett

The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details

Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry

December 2023 (Revised August 2024)
Supplement

Microsoft Azure and the Cloud Wars (B)

By: Andy Wu and Matt Higgins

By 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had... View Details

Keywords: Microsoft; Artificial Intelligence; AI; Competition; Information Infrastructure; Market Participation

June 2003
Case

A Brief History of the Browser Wars

Recounts the history of the evolution of browser market shares from 1994 forward. Netscape's Navigator establishes a huge early lead, but is then displaced by an equally dominant offering from Microsoft. Highlights the role of Microsoft's dominance in desktop operating... View Details

Keywords: Competition; Marketing Strategy; Software; Web Services Industry

August 1999
Case

Double Dealmaking in the Browser Wars (B)

By: James K. Sebenius

Supplements the (A) case. View Details

Keywords: Negotiation Deal; Web Services Industry