Publications

November 2006
Case

Competitive Headaches (A): The Analgesic Wars

By: Dennis A. Yao

Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details

Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry

November 2006 (Revised July 2007)
Case

CNN and the Cable News Wars

By: Bharat N. Anand, Rafael M. Di Tella and Dennis A. Yao

Set in 1996, when ABC, NBC and Microsoft, and Fox all announced that they will challenge Cable News Network's near monopoly position in the 24-hour cable news channel market. The focus is on the interaction of the strategies likely to be adopted by each player given... View Details

Keywords: Leadership; Resource Allocation; Monopoly; Rank and Position; Reputation; Adoption; Competition

18 Mar 2022
News

Finding Exit to War in Ukraine

16 Dec 2016
News

Reality of a Trade War to Sink In for Trump

March 2008 (Revised May 2011)
Case

Accenture's War for Talent in India

By: Robert G. Eccles, David Lane, Namrata Arora and Prabakar 'PK' Kothandaraman

Keywords: Human Resources; Recruitment; India

February 2000 (Revised October 2000)
Case

Open Market, Inc.: The E-Commerce Wars

By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani

Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details

Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Web Services Industry

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April 6, 2003
Article

War Is Challenging Broadcasters and Advertisers

By: J. Quelch

10 Mar 2015
News

A war for wrist real estate

03 Oct 2018
HBS Seminar

Anand Toprani, US Naval War College

06 Aug 2007
Research & Ideas

High Hills, Deep Poverty: Explaining Civil War in Nepal

Civil wars have been the dominant form of conflict around the world since World War II, resulting in approximately 20 million deaths. But it's not just sociologists who are diving into the roots of conflict.... View Details

Keywords: by Martha Lagace

January 2002 (Revised January 2004)
Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang

Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details

Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States

December 2023 (Revised August 2024)
Supplement

Microsoft Azure and the Cloud Wars (B)

By: Andy Wu and Matt Higgins

By 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had... View Details

Keywords: Microsoft; Artificial Intelligence; AI; Competition; Information Infrastructure; Market Participation

June 2003
Case

A Brief History of the Browser Wars

Recounts the history of the evolution of browser market shares from 1994 forward. Netscape's Navigator establishes a huge early lead, but is then displaced by an equally dominant offering from Microsoft. Highlights the role of Microsoft's dominance in desktop operating... View Details

Keywords: Competition; Marketing Strategy; Software; Web Services Industry

August 1999
Case

Double Dealmaking in the Browser Wars (B)

By: James K. Sebenius

Supplements the (A) case. View Details

Keywords: Negotiation Deal; Web Services Industry

10 Dec 2012
News

Browser Wars Flare Again, on Little Screens

22 Nov 2023
News

Hope for Progress Survives Terror and War

24 Aug 2022
News

The War in Ukraine, Six Months Later

June 2016 (Revised March 2017)
Case

Global Wine War 2015: New World Versus Old

By: Christopher A. Bartlett and Sarah McAra

This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details

2022
Article

Indonesia and the Third Indochina War: The End of Containment

By: Mattias Fibiger

The Third Indochina War called forth dramatic changes in the international relations of Southeast Asia. Foremost among these changes was a shift in the geopolitical orientation of the Association of Southeast Asian Nations (ASEAN). The organization’s founders... View Details

Keywords: Cold War; War; National Security; Southeast Asia; Indonesia; China

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