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  • All HBS Web  (211)
    • News  (54)
    • Research  (141)
    • Multimedia  (2)
  • Faculty Publications  (40)

Show Results For

  • All HBS Web  (211)
    • News  (54)
    • Research  (141)
    • Multimedia  (2)
  • Faculty Publications  (40)
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  • 2025
  • Working Paper

How Do Voters Respond to Cues by Charismatic Leaders? Evidence from Brazil

By: Paula Rettl
While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. This study contributes to answer these questions by testing whether voters react to cues by charismatic... View Details
Keywords: Elites; Public Engagement; Politics; Political Affiliation; Political Campaigns; Political Influence; Political Leadership; Political Economy; Survey Research; COVID-19; COVID-19 Pandemic; COVID; Cognitive Psychology; Cognitive Biases; Political Elections; Voting; Power and Influence; Identity; Behavior; Latin America; Brazil
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Rettl, Paula. "How Do Voters Respond to Cues by Charismatic Leaders? Evidence from Brazil." Harvard Business School Working Paper, No. 24-022, October 2023. (Revised June 2025.)
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

(2) Review prior research on behavioral decision making to identify ideas that may be relevant to the domain of psychological influence; (3) Provide a series of examples of how behavioral decision research... View Details
Keywords: Martha Lagace
  • 25 Feb 2014
  • First Look

First Look: February 25

known of what influences auditors' ability to identify and report dangerous, illegal, and unethical behavior at factories. Drawing on insights from the literature on street-level bureaucracy and on regulatory and audit design, we theorize... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations on View Details
Keywords: by Dina Gerdeman
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

traditional question of how the inflow of foreign workers affects native employment and earnings to explore effects on innovation and productivity, wage inequality across skill groups, the behavior of multinational firms, firm-level... View Details
Keywords: Dina Gerdeman
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

behavior that have not been considered in previous research. First, customers who monitor product prices after purchase may initiate opportunistic returns because of price drops. Second, customers who anticipate a future return may... View Details
Keywords: Dina Gerdeman
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

Abstract—Antisocial behavior is often assumed to reflect aberrant risk processing. However, many of the most significant forms of antisocial behavior, including crime, reflect the outcomes of decisions made under conditions of ambiguity... View Details
Keywords: Sean Silverthorne
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

does not look likely to be approved by Mylan shareholders, who must vote upon it. If Perry can swing the voting in favor of the deal, it will gain handsomely on its King shares without facing any... View Details
Keywords: Martha Lagace
  • 24 Sep 2014
  • Op-Ed

Stop Thinking of Climate Change as a Religious or Political Issue

businesses cannot by themselves set the rules of the game. They face short-term economic pressures just like households, and their ability unilaterally to change their behavior is limited by dysfunctional governmental structures, and by... View Details
Keywords: by Forest Reinhardt; Energy; Utilities
  • 28 Jan 2013
  • Research & Ideas

Helping Yelp Create More Accurate Reviews

the site (They receive this status from Yelp based on their compliments sent to other Yelpers, whether they vote for reviews that are Useful, Funny, and Cool, and if they consistently post respectful and quality content). But there's no... View Details
Keywords: by Kim Girard; Food & Beverage
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

versus the inside. Marketing expertise depends on customer insights. These insights cannot be gleaned from looking at market research data on a computer screen. Just like politics, all marketing is retail. The customer votes every day at... View Details
Keywords: by John Quelch
  • 16 Nov 2020
  • Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

be surprised to see it on the negative side, too, clinging to an identity even if will be costly. It’s fascinating that emotions, which used to be called “irrational,” are so important as drivers of human behavior that people will View Details
Keywords: by Sean Silverthorne
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

that escalate anxiety in high achievers and the unproductive behaviors you turn to for relief. Then adopt practices that give you the courage to "do the right things poorly" before "doing the right things well."... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2002
  • What Do You Think?

Have We Carried the Concept of Alignment Too Far?

little change in behavior until we guarantee that those who destroy value and betray the public trust don't profit from it handsomely..." These matters have become embarrassing for Americans living overseas. Tammy Doty reports that... View Details
Keywords: by James Heskett
  • 14 Oct 2014
  • First Look

First Look: October 14

for set periods of experimentation (zones of time). By balancing transparency and privacy, organizations can encourage just the right amount of "deviance" to foster innovative behavior and boost productivity. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind of food you like, where you go on vacation,... View Details
Keywords: Re: Andi Wang
  • 20 Dec 2011
  • First Look

First Look: December 20

Thought Theory (UTT); namely, that unconscious thought is a bottom-up process, whereas conscious thought is a top-down process. In two experiments on impression formation, participants read behavioral information about a fictitious person... View Details
Keywords: Carmen Nobel
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

Tatiana Sandino Abstract In this paper we examine the economic consequences of over 150 shareholder proposals to expense employee stock options (ESO) submitted during the proxy seasons of 2003 and 2004—the first case where the SEC has allowed an accounting matter to be... View Details
Keywords: Martha Lagace
  • 31 Oct 2004
  • What Do You Think?

Should the Wisdom of Crowds Influence Our Thinking About Leadership?

right, it could have profound implications for the role of leadership in organizations. And it should provide some comfort to all who, like Americans this month, vote to elect their leaders. In addition to being reasonably informed and... View Details
Keywords: by James Heskett
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

forthcoming Journal of Accounting & Economics Career Concerns of Banking Analysts By: Horton, Joanne, George Serafeim, and Shan Wu Abstract—We study how career concerns influence banking analysts' forecasts and how their forecasting View Details
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