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- All HBS Web (488)
- Faculty Publications (118)
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- 01 Jun 1996
- News
Reinventing Marketing
featuring Professor Gerald Zaltman's pioneering marketing research method, ZMET, which uses visual images to tap into consumer feelings; Entrepreneurial Marketing, taught by Thomas J. Kosnik, a visiting lecturer from Stanford University;... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
need to cut the cost of a building by 10 percent in order to make the numbers work, they need to understand what has been given up. I'd like them to be better at visualizing the impact of what is being created and its effect on the user... View Details
- 01 Mar 2011
- News
Making Their Way
lighting designs,” Brownell explains. “That brings innovation in design quality to bear on LEED certification, architectural objectives, and clinical-medicine needs, for example. It also improves the quality of living through energy efficiency, View Details
- 18 Nov 2013
- News
Diving into the 'Shark Tank'
a set of assumptions and wanted us to estimate inventory. I'm a very visual person so I would normally want to write down the info to run the numbers. It's tough to absorb the scenario when there are cameras and everyone is waiting for... View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
value is that all the people aren't seeing, and then visualizing it, and then putting a team together to capture that value. My name is Jennifer Tisdel Schorsch, and I'm MBA Class of 1992. My first job was in a shoe store, and my... View Details
- 23 Sep 2021
- News
Confronting Sustainability in Business; Pro-Bono Consulting for Black-Owned Companies
business education for the purpose of the betterment of our society. HBS has a very important role in that regard.” Kawasaki says the club selected Professor Serafeim to be the inaugural series speaker because measurement is crucial in View Details
Keywords: Margie Kelley
- 14 Mar 2019
- News
The Merchant of Osaka
name and by icon to accommodate different kinds of visual impairments. Doors that lead to dangers, such as exits, are painted the same white as the walls, so they disappear from view. By supporting independence and removing triggers, the... View Details
Keywords: Health, Social Assistance
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
When did you and your cofounder come up with the idea for Bubble (Bubble is a visual programming tool that empowers anyone to build software, apps, and websites without writing any code)? Josh Haas, my cofounder, came up with the idea... View Details
- 13 Jun 2014
- News
The Art of Effecting Change
making lasting impact in their respective sectors." Her involvement with the ICA sprang from her passion for collecting contemporary artists such as Glenn Ligon and Christopher Wool. "I've always had this deep interest in all things View Details
- 01 Dec 2019
- News
Case Study: Farming It Out
percent is spent on labor. Those factors inspired Andersen to found Augean Robotics (AGR), makers of an autonomous farm robot called Burro, which has the carrying capacity of a sure-footed donkey and the smarts of a deep-learning computer that allow it to View Details
- 08 Dec 2015
- News
Living the Legacy
and more marketable to employers,” says Paul. While his favorite module was economics, he is already utilizing the business analytics tools he mastered in CORe. “Being able to create histograms to quickly visualize data makes me more... View Details
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
expected film to be in the cards. “Originally, I had planned on going to work for a solar startup, but I decided to pause the startup search after watching Chasing Ice, a visually compelling and beautiful documentary on the melting of... View Details
- 09 Mar 2021
- News
Addressing Education Inequities Exacerbated by the Pandemic
known for a long time, which is that education in this country and around the world is deeply unequal, starting with preschool and going up through tertiary education. And now with the move to online, we visually see in many cases the... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
first. People are audio or visual learners. Not everybody is really comfortable processing and learning through a video call. I mean, there are all sorts of different employee styles and preferences. And that doesn't change in a video... View Details
Keywords: Zoom
- 05 Apr 2018
- News
A Philanthropic Eye Reframes African American Abstract Art
revolved around weekly piano and ballet lessons—and art. “I was the poster child for the value of early education in the visual arts,” she recalls. “I studied on South Michigan Avenue, across from the Art Institute of Chicago (AIC). Every... View Details
Keywords: Jill Radsken
- 01 Jun 2007
- News
Up from the Ashes
and, on the other hand, as an attempt to deal with a situation that is sure to change presently — as an attempt by those firms to keep on their feet, on ground that is slipping away from under them. In other words, the problem that is usually being View Details
- 01 Jun 2022
- News
Blissful Thinking
down a gratitude helps your visual cortex “replay” the positive experience. For example, today I wrote: I will let go of...comparing my podcast to Tim Ferriss’s podcast. I am grateful for...pulling a Kleenex out of the dryer and... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 05 Mar 2020
- News
Green Light
between ideas and then visualizing and building maps to explain those correlations. These cartography skills have proved vital to her career. In the late 1990s, Lo was working on innovation and ventures for a media company in London when... View Details
- 06 Dec 2018
- News
Source Code
MORE Listen to Donna Dubinsky explain why we shouldn't fear the Terminator, on the Skydeck podcast Google can identify a dog because the search engine has been fed millions of images of dogs—all labeled as such by humans—and it’s used those images to create a View Details
- 01 Feb 1998
- News
Women at the Top
"network" (i.e., those she calls upon for career and job-related advice) and then plotted the network visually according to criteria such as which network members were superiors, subordinates, or peers and which were from inside or... View Details
Keywords: Marguerite Rigoglioso and Susan Young