Publications

December 1992 (Revised November 1993)
Teaching Note

MCI Vision (A) or (A) (Condensed), (B),(C) TN

By: Frank V. Cespedes

Teaching Note for (9-592-083), (9-594-057), (9-592-084), and (9-592-085). View Details

Keywords: Telecommunications Industry

05 Nov 2009
News

Regina Herzlinger: A Long-Term Vision for Healthcare Reform

February 2022 (Revised March 2022)
Case

National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi

In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details

Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe

June 2015
Teaching Note

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis

21 Jun 2023
Podcast

BCG Climate Vision 2050: Sustainability at 36,000 Feet

For the second episode in our series on corporate net zero programs, we’re sharing an episode on airline decarbonization from the Climate Vision 2050 podcast produced by the consulting firm Boston Consulting Group. This episode sets up a scenario in 2050 where the... View Details

July 2012 (Revised July 2014)
Case

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis and Laura Velez Villa

In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details

Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Health Industry; United States

13 Dec 2011
News

Do You Have a Vision For Your Company? Are You Sure?

July 1991 (Revised July 1993)
Case

Alliant Health System: A Vision of Total Quality

Alliant has been a leader in the health care industry in implementing total quality management. After five years, however, they do not have much to show for their efforts except a "foundation" of quality attitudes and processes. The case discusses their plans to "jump... View Details

Keywords: Quality; Management Practices and Processes; Information Technology; Health Care and Treatment; Health Industry

11 May 2022
News

Virtually Present: Meta’s Vision for the Hybrid Workplace

Keywords: hybrid work

August 2019 (Revised August 2020)
Case

Magrabi: Fulfilling the Vision for the Future

By: John Beshears, Alpana Thapar and Boris Tsimerinov

In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence... View Details

Keywords: Brands and Branding; Transition; Luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Retail Industry; Middle East

August 2011 (Revised September 2011)
Teaching Note

Zensar: The Future of Vision Communities (TN)

By: David A. Garvin

Teaching Note for 311024, 311025, 312705, and 312706. View Details

Keywords: Information Technology Industry; India

September 2006 (Revised April 2008)
Supplement

IBM's Decade of Transformation: Uniting Vision and Values

By: Lynda M. Applegate, Elizabeth Collins, Charles Heckscher and Boniface Michael

Keywords: Information Technology Industry

2006
Chapter

Corporate Social Entrepreneurship: A New Vision for CSR

By: James E. Austin, Dutch Leonard, Ezequiel Reficco and Jane Wei-Skillern

Keywords: Social Entrepreneurship

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14 Aug 2024
Video

Wired for change: Southwire's vision for sustainable infrastructure

June 2010 (Revised September 2010)
Case

Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission

By: Lynda M. Applegate and Gabriele Piccoli

Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer... View Details

Keywords: Change Management; Customer Satisfaction; Corporate Entrepreneurship; Employee Relationship Management; Brands and Branding; Service Delivery; Mission and Purpose; Performance Improvement; Accommodations Industry