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- Faculty Publications (9)
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- All HBS Web (234)
- Faculty Publications (9)
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details
Keywords: by Kristen Senz
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
When Rory M. McDonald was working on his PhD at Stanford University in 2007, it was the heyday of the lean startup in Silicon Valley. “It seemed like pretty much every week there was some new market category being touted as the next big thing,” says McDonald, an View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose research on consumer behavior has been published... View Details
Keywords: by Martha Lagace
- 01 Sep 2011
- News
Alumni Team Up to Fight Cancer
her work that last spring he presented the MMRF with a $4.8 million gift to further its pathbreaking cancer research. Commented HBS professor Bill Sahlman, who introduced Bowes and Giusti, “Their collaboration shows how HBS alumni can and do make a difference in the... View Details
- 01 Aug 2001
- News
Amy Schiffman Langer (MBA '77)
In 1996, while standing beside her car after she and her family had pulled over on a quiet roadside in upstate New York, Langer sustained devastating leg injuries after she was struck by a vehicle whose driver had fallen asleep at the wheel. Miraculously, her husband... View Details
- 01 Dec 2006
- News
Faculty Research Online From HBS Working Knowledge
Khurana and Harvard Law Professor Lucian Bebchuk. Online Match-making with Virtual Dates Users of online dating sites often struggle to find love because the sites themselves make it more difficult than it needs to be. To the rescue:... View Details
- 01 Feb 2001
- News
The Doctor Is In
comprises some 14 percent of the nation's economy — continues to present persistent, complex, and often painful dilemmas that affect virtually every citizen. All of which makes Peter Slavin's credentials especially valuable. With... View Details
- 18 Nov 2020
- News
Networking Goes Truly Global; Confronting Institutional Racism with Case Method Webinar
with these questions in a virtual case-method style discussion on October 22. The 160 attendees had the option to be observers only, or participate in the live video class and be prepared to be called upon to engage in the conversation.... View Details
Keywords: Margie Kelley
- 01 Feb 2001
- News
Ready for Take-Off
HBS was well-represented at Springboard 2000. Professor Myra Hart chaired the event and served on the steering committee with Angela Crispi (MBA '90), assistant dean and chief planning officer at the School. The following HBS alumnae were... View Details
Keywords: Spingboard
- 24 Apr 2014
- News
Dreaming big for Africa’s future
Tope Lawani (MBA 1995, JD 1996) is cofounder and managing partner of London-based Helios Investments, a private investment firm concentrating on socioeconomic development in Africa. Helios is virtually the only pan-African firm of its... View Details
- 08 Nov 2011
- News
Saluting Our HBS Veterans
Battalion Assistance Foundation, dedicated to assisting rangers and their families when their needs outstrip the Army’s abilities to meet them. Says Scherrer, who serves on the foundation’s board, “The... View Details
- 01 Jun 2006
- News
The Baby Business
for creating and acquiring children is, Spar argues, disorganized, legally conflicted, and virtually unfettered. It includes people who sell their eggs; buy sperm from strangers; undergo fertilization procedures; pay surrogates to bear... View Details
- 22 Nov 2024
- News
Deep Reading
Photos by Sandra Singh Last year, while taking classes on the Mishna, the first written collection of Jewish oral traditions, Antoine Leboyer (MBA 1992) wanted to dive deeper into the material. He found while there was a flood of additional texts and commentaries,... View Details
Keywords: Jennifer Myers
- 01 Sep 2005
- News
Reunion Highlights: A Case in Point
novel case discussion. To a classroom full of the teenage children of reunion alumni, HBS assistant professor Zeynep Ton explained, “When we’re learning how to ride a bike, sometimes we fall off, but we get up and try again. That’s our... View Details
- Web
Members of the Military | MBA
Financial Aid MBA Admissions and the HBS Armed Forces Alumni Association (AFAA) jointly host a Military Virtual Visit each fall and spring. Harvard Business School waives the $250 MBA program application fee for all active duty military... View Details
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
constraints, Stephenson believed a digital world could be truly limitless. Chatter about the metaverse peaked in late 2021, almost three decades after Stephenson’s novel was published, when Mark Zuckerberg announced he would build the View Details
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
providers, abetted by legislators and insurance companies, have made it virtually impossible for them to succeed. Unlike any other U.S. industry, consumers do not set prices, yet they provide all the money through taxes for government... View Details
- 15 Nov 2020
- News
Global Outposts Expand HBS’s Intellectual Footprint
intelligence of students and faculty. The centers assist faculty with research and case writing, strengthen relationships with local alumni and practitioners, facilitate faculty and student immersions abroad, and host MBA admissions and... View Details
- 01 Jun 2002
- News
Steven Murch: Philanthropist-in-Training
endeavors. After building his fortune in the virtual world, Steven D. Murch (MBA '91) has taken up a hammer to build a lasting legacy in the real world. “My dream is to create a foundation that helps people,” says Murch, a Microsoft... View Details
- 19 May 2020
- News
Exploring the Economics of a Pandemic; Alumni Forums Draw Closer Online
virtual conversation with 50 HBSAAA members. The hour-long session focused on ways black business owners can shore up their finances in anticipation of a long period of economic uncertainty, and included advice on how to apply for loan... View Details
Keywords: Margie Kelley