Filter Results:
(83)
Show Results For
- All HBS Web
(149)
- News (52)
- Research (83)
- Events (1)
- Multimedia (9)
- Faculty Publications (45)
Show Results For
- All HBS Web
(149)
- News (52)
- Research (83)
- Events (1)
- Multimedia (9)
- Faculty Publications (45)
←
Page 5 of 83
Results
Sort by
- 24 Apr 2012
- First Look
First Look: April 24
costs; conditions when a startup should consider vertical integration; the nature of first- and late-mover advantage; and conditions that favor viral marketing. The note concludes with practical guidelines for early-stage entrepreneurs on... View Details
Keywords: Carmen Nobel
- 25 Mar 2014
- First Look
First Look: March 25
School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept... View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from... View Details
Keywords: Sean Silverthorne