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- 02 Feb 2016
- First Look
February 2, 2016
Harvard Business School Case 516-017 Flipkart: Transitioning to a Marketplace Model Sachin Bansal and Binny Bansal, cofounders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone View Details
Keywords: Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers... View Details
Keywords: Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other's behavior. This potential viral or... View Details
Keywords: Martha Lagace