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Show Results For
- All HBS Web
(141)
- News (52)
- Research (85)
- Events (1)
- Multimedia (9)
- Faculty Publications (45)
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
algorithms can lead to unintended bias that harms certain employees and customers, and the company’s reputation (a bias story can go viral on social media within minutes). 5. Design for inclusive and agile problem-solving As they become... View Details
- Portrait Project
Albert Chiu
COVID-19 was not my first experience with deadly viral outbreaks. I was born in Macau and lived through the 2002 SARS epidemic. During the epidemic, my mother, a doctor, volunteered to serve on the frontlines, tirelessly treating an... View Details
- Web
Bankruptcy | Baker Library | Bloomberg Center | Harvard Business School
leaving investment banks with worthless assets. In “How Securitization Concentrated Risk,” authors Viral V. Acharya and Matthew W. Richardson explain: “Standing behind the collapse of the investment banks . . . was the systematic failure... View Details
- 25 Jul 2023
- Research & Ideas
Could a Business Model Help Big Pharma Save Lives and Profit?
leveraged the formula in Egypt and in more than 100 other countries. In fact, Gilead generated substantial revenues through this hybrid approach for viral hepatitis and HIV. In doing so, this method helped patients regardless of whether... View Details
- Web
Profiles - MBA
fast. It was only after working on my own startup, when I suddenly found myself needing to learn to code, design, and get viral on Reddit in the span of three days that I realized how fast 'fast' can be. I sat in on my first HBS case... View Details
- 30 Nov 2015
- Research & Ideas
Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do
toward clean water projects. Still, Keenan acknowledges that many in the nonprofit sector worry that enabling overhead-free donations will perpetuate the idea that overhead is a bad thing. For example, activist Dan Pallotta argues in favor of overhead in his View Details
Keywords: by Carmen Nobel
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
the internet. We wrote a series of Harvard Business School case studies between 2009 and 2011 exploring viral videos—United Breaks Guitars, the JK Wedding Dance, and how Ford used influencers to launch the Fiesta car. What struck us right... View Details
Keywords: by John Deighton and Leora Kornfeld
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
(@trillballins) pic.twitter.com/ckPcOmt0nO — CNN (@CNN) April 21, 2016 Failing to understand how quickly things can go wrong One viral video on Facebook can do serious damage to a company’s reputation, as United Airlines undoubtedly... View Details
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
they can become incidental props in these viral stunts. The challenge that brands encounter, however, is that their involvement could come off as merely jumping on the bandwagon because spreadable stunts tend to carry no meaning beyond... View Details
Keywords: by John Deighton
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back... View Details
- Web
Bibliography | Baker Library | Bloomberg Center | Harvard Business School
Library Search Search Search Lehman Brothers: 1850 - 2008 Resources Bibliography Bibliography Acharya, Viral V., and Matthew W. Richardson. “How Securitization Concentrated Risk.” In What Caused the Financial Crisis , ed. Jeffrey... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
Stay beautiful”—went viral on social media in 2013. (See illustration below) Campaign ad featuring Indian actress Nandita Das protesting skin-lightening creams. Source: Women of Worth, courtesy Rohit Deshpandé Fair skin part of India’s... View Details
- 31 May 2023
- News
Alumni Achievement Awards 2023
read that by the time Black boys turn 10, society views them as potential aggressors. I remember thinking, I have three years to solve this.” A viral moment: “I just wanted to connect with people who could understand what I was feeling:... View Details
- 24 Feb 2022
- Op-Ed
Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC
During the initial phases of the COVID-19 pandemic, many US hospitals could not provide enough beds to meet demand. Solving the problem of inadequate capacity is of utmost importance in the “new normal,” which requires recognizing the ongoing need for hospital-based... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
to create viral marketing, is actually much less expensive. Say you're an advertiser and you want to reach the MySpace population segment. Do I want to be advertising on television, or do I want to somehow be advertising on MySpace?... View Details
- 01 Mar 2012
- News
Images of Occupy
viral on the Internet. According to the New York Times (November 16, 2011), Bradley wanted “to look into the protesters’ eyes, seeking the personalities behind the leaderless movement.” For Bradley, it was more like photojournalism than... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns with online View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United Breaks Guitars” documents the... View Details
- December 2015
- Article
Introduction: New Perspectives on Corporate Capital Structure
By: Viral Acharya, Heitor Almeida and Malcolm Baker
The National Bureau of Economic Research held a symposium titled "New Perspectives on Corporate Capital Structures" on April 5–6, 2013 in Cambridge, Massachusetts. In its call for the submission of theoretical and empirical papers for the symposium, the NBER noted that... View Details
Acharya, Viral, Heitor Almeida, and Malcolm Baker. "Introduction: New Perspectives on Corporate Capital Structure." Journal of Financial Economics 118, no. 3 (December 2015): 551–552.
- 01 Feb 2000
- News
Filling a Vacuum
drought-relief operation, among other activities. "I'm the only CEO who flew a bush plane and rode camels for work," he said. After contracting acute viral hepatitis in 1987, he returned to the United States and enrolled at HBS. There... View Details