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- All HBS Web (157)
- Faculty Publications (59)
- November 2017
- Teaching Note
Amazon.com, 2016
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-402.
On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-Sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- 22 Dec 2009
- First Look
First Look: Dec. 22
we find the share of vertical FDI (subsidiaries that provide inputs to their parent firms) to be larger than commonly thought, even within developed countries. Most subsidiaries are not readily explained by the comparative advantage... View Details
Keywords: Martha Lagace
- 23 Mar 2010
- First Look
First Look: March 23
press An abstract is unavailable at this time. Book: http://ceo.usc.edu/book/doing_research_that_is_useful.html Business Network Transformation in Action Authors: Marco Iansiti and Ross Sullivan Publication: In Business Network Transformation: Strategies to Reconfigure... View Details
Keywords: Martha Lagace
- 08 Jan 2001
- What Do You Think?
Have We Extended the Boundaries of the Firm Too Far?
standards of the Internet and willing to transfer databases to a "rival supplier" in the event of an unsatisfactory relationship (Joshua Doherty), and those maintaining a highly focused in-house R&D capability while... View Details
Keywords: by James Heskett
- 20 Oct 2015
- First Look
October 20, 2015
https://www.hbs.edu/faculty/Pages/item.aspx?num=49883 forthcoming Review of Economic Studies Do Prices Determine Vertical Integration? By: Alfaro, Laura, Paola Conconi, Harald Fadinger, and Andrew F. Newman Abstract—What is the View Details
Keywords: Sean Silverthorne
- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
other industry executives don't, including: The tech company's most valuable assets in the form of human capital walk out the door every day. Tech companies largely rely on components from other vendors, meaning that complementary assets must be managed adroitly. Case... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
to expand their market power through vertical and horizontal integration," Silk explains. Within the media industry, a central fact is that its many actors, from venerable big-city dailies to the hottest Internet sites, are competing for... View Details
Keywords: Peter K. Jacobs
- 25 Sep 2007
- First Look
First Look: September 25, 2007
A number of patterns emerge from the data. Most foreign direct investment (FDI) occurs between rich countries. The share of vertical FDI (subsidiaries which provide inputs to their parent firms) is larger than commonly thought, even... View Details
Keywords: Martha Lagace
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
Amira launched an extension of the platform for small and micro businesses. In an unusual turn for an ecommerce business, BulkWhiz retains distribution and delivery. "The lifetime value of a CPG customer is a lifetime!" explains Amira. "If you own the... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
fifth box? 3) Consider partnering with local humane societies. For example, offer a reduced-cost first package after an adoption—the goal being to associate the joy of bringing a pet home with your product. — Laura Viaches (MBA 2008) View Details
- 28 Sep 2010
- First Look
First Look: September 28, 2010
of their corporate governance, placing them within the wider context of the economic and social history of Germany. Based on both quantitative data and archivally based case studies, this book explores how the relationship between the... View Details
Keywords: Sean Silverthorne
- 21 Aug 2000
- Lessons from the Classroom
Under the Magnifying Glass: The Benefits of Being a Case Study
the study period as an HBS case was a highly revelatory process. "They have to do a cross section and a vertical section to see hidden corners of the organization," Garcia explained. "The resulting document is a wonderful... View Details
Keywords: by Martha Lagace
- 01 May 2012
- First Look
First Look: May 1
Abstract We study the relationship between different margins of information technology (IT) use and vertical integration using plant-level data from the U.S. Census of Manufactures. Focusing on the short-run... View Details
Keywords: Carmen Nobel
- 06 Dec 2021
- News
Case Study: Let’s Dance
globally. She sees a huge potential for vertical social networks in the dance community, which is inherently social in the real world but has been largely overlooked by tech. And given its position at the crossroads of music, fitness, and... View Details
- 09 Sep 2008
- First Look
First Look: September 9, 2008
H.Watson, Yu-Sheng Zheng Abstract In this paper, we study managers' errors in decision making for inventory replenishment and how these errors affect their inventory system. In particular, primarily for its expected relationship with the... View Details
Keywords: Sean Silverthorne
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
great they are as individuals, reap the personal benefits of their position, and deftly blunt competition from potential inter-organizational rivals.” His point is that an age of knowledge sharing facilitated by networks negates the effectiveness of View Details
Keywords: by James Heskett
- 13 Jan 2016
- Research & Ideas
The Problem with Productivity of Multi-Ethnic Teams
Pons. At the same time, the findings of Pons and his fellow researchers offer a note of caution in how teams are put together. “Ethnic homogeneity matters a lot, and it may affect productivity in different ways, whether it’s on a horizontal or View Details
Keywords: by Michael Blanding
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
relationship between green business and governments. The struggles of entrepreneurial pioneers have rarely proved profitable, as they were forced to compete with conventional businesses that ignored negative environmental externalities... View Details
Keywords: Sean Silverthorne
- 25 Oct 2012
- Research & Ideas
Developing the Global Leader
networks that are internal and external to the organization. "It's a process of shifting from vertical management to horizontal collaboration. One's title and role are far less important than the capacity to get things done."... View Details
Keywords: by Julia Hanna