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Publications

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    • Faculty Publications  (133)

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    • All HBS Web  (383)
      • Faculty Publications  (133)

      Vertical IntegrationRemove Vertical Integration →

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      • June 2011 (Revised August 2012)
      • Case

      Coca-Cola in 2011: In Search of a New Model

      By: David B. Yoffie and Renee Kim
      Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
      Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
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      Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
      • March 2011
      • Case

      MorphoSys AG: The Evolution of a Biotechnology Business Model

      By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
      In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
      Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
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      Pisano, Gary P., Ryan Johnson, and Carin-Isabel Knoop. "MorphoSys AG: The Evolution of a Biotechnology Business Model." Harvard Business School Case 611-046, March 2011.
      • March 2011
      • Article

      To Join or Not to Join: Examining Patent Pool Participation and Rent Sharing Rules

      By: Josh Lerner and Anne Layne-Farrar
      In recognition that participation in modern patent pools is voluntary, we present empirical evidence on participation rates and the factors that drive the decision to join a pool, including the profit sharing rules adopted by the pool's founders. In most participation... View Details
      Keywords: Patents; Alliances; Vertical Integration; Standards
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      Lerner, Josh, and Anne Layne-Farrar. "To Join or Not to Join: Examining Patent Pool Participation and Rent Sharing Rules." International Journal of Industrial Organization 29, no. 2 (March 2011): 294–303.
      • January 2011 (Revised November 2014)
      • Case

      Mochi Media

      By: Thomas R. Eisenmann and Amit Jain
      In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details
      Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition
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      Eisenmann, Thomas R., and Amit Jain. "Mochi Media." Harvard Business School Case 811-056, January 2011. (Revised November 2014.)
      • 2011
      • Working Paper

      The Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors

      By: Jianxi Luo, Carliss Y. Baldwin, Daniel E. Whitney and Christopher L. Magee
      Many products are manufactured in networks of firms linked by transactions, but comparatively little is known about how or why such transaction networks differ. This paper investigates the transaction networks of two large sectors in Japan at a single point in time. In... View Details
      Keywords: Customer Value and Value Chain; Market Transactions; Networks; Competitive Strategy; Vertical Integration; Auto Industry; Electronics Industry; Japan
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      Luo, Jianxi, Carliss Y. Baldwin, Daniel E. Whitney, and Christopher L. Magee. "The Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors." Harvard Business School Working Paper, No. 11-076, January 2011. (Revised July 2011, January 2012.)
      • 2010
      • Working Paper

      Trade Policy and Firm Boundaries

      By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman
      We study how trade policy affects firms' ownership structures. We embed an incomplete contracts model of vertical integration choices into a standard perfectly-competitive international trade framework. Integration decisions are driven by a trade-off between the... View Details
      Keywords: Trade; Policy; Vertical Integration; Business and Government Relations; Boundaries; Ownership; Mathematical Methods
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      Alfaro, Laura, Paola Conconi, Harald Fadinger, and Andrew F. Newman. "Trade Policy and Firm Boundaries." NBER Working Paper Series, No. 16118, June 2010.
      • February 2010
      • Teaching Note

      Wanxiang Group: A Chinese Company's Global Strategy (TN)

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Keith Chi-ho Wong
      Teaching Note for [308058]. View Details
      Keywords: Business History; Global Strategy; Business Conglomerates; Vertical Integration; Goals and Objectives; Mergers and Acquisitions; Auto Industry; China; United States
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Keith Chi-ho Wong. "Wanxiang Group: A Chinese Company's Global Strategy (TN)." Harvard Business School Teaching Note 310-089, February 2010.
      • 2009
      • Other Paper

      Trade Policy and Firm Boundaries

      By: Laura Alfaro, Paola Conconi, Andrew F. Newman and Harald Fadinger
      We examine how trade policy affects firms' organizational choices. We embed a model of firms' vertical integration decisions into a standard perfectly-competitive international trade framework. In the model, integration decisions are driven by a trade-off... View Details
      Keywords: Trade; Policy; Ownership; Business and Government Relations; Vertical Integration; Boundaries
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      Alfaro, Laura, Paola Conconi, Andrew F. Newman, and Harald Fadinger. "Trade Policy and Firm Boundaries."
      • November 2009 (Revised December 2009)
      • Case

      DaChan Food (Asia) in China

      By: Ray A. Goldberg and David Lane
      DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more... View Details
      Keywords: Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China
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      Goldberg, Ray A., and David Lane. "DaChan Food (Asia) in China." Harvard Business School Case 910-401, November 2009. (Revised December 2009.)
      • November 2009
      • Case

      VF Brands: Global Supply Chain Strategy

      By: Gary P. Pisano and Pamela Adams
      This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations... View Details
      Keywords: Global Strategy; Logistics; Supply Chain Management; Partners and Partnerships; Cooperation; Vertical Integration; Apparel and Accessories Industry
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      Pisano, Gary P., and Pamela Adams. "VF Brands: Global Supply Chain Strategy." Harvard Business School Case 610-022, November 2009.
      • October 2009 (Revised October 2010)
      • Case

      Cosan: Thinking Outside the Barrel

      By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho
      The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details
      Keywords: Renewable Energy; Global Strategy; Governing Rules, Regulations, and Reforms; Industry Structures; Business and Government Relations; Business Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Energy Industry; Brazil
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      Reinhardt, Forest L., Noel Maurer, and Ricardo Reisen de Pinho. "Cosan: Thinking Outside the Barrel." Harvard Business School Case 710-017, October 2009. (Revised October 2010.)
      • March 2009 (Revised November 2021)
      • Case

      The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?

      By: Juan Alcacer, David J. Collis and Mary Furey
      Soon after Robert Iger took over as CEO of the Walt Disney Company in late 2005, he turned his attention toward Pixar, the animation studio with which Disney had worked since 1991 and was responsible for producing hits such as Toy Story and Finding Nemo. Disney's own... View Details
      Keywords: Mergers and Acquisitions; Decision Making; Animation Entertainment; Film Entertainment; Contracts; Distribution; Partners and Partnerships; Vertical Integration; Motion Pictures and Video Industry
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      Alcacer, Juan, David J. Collis, and Mary Furey. "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" Harvard Business School Case 709-462, March 2009. (Revised November 2021.)
      • January 2009
      • Teaching Note

      The Octopus and the Generals: The United Fruit Company in Guatemala (TN)

      By: Geoffrey G. Jones and Marcelo Bucheli
      Teaching Note for [805146]. View Details
      Keywords: Policy; Vertical Integration; Economy; War; Poverty; Government and Politics; Food and Beverage Industry; Guatemala; North and Central America
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      Jones, Geoffrey G., and Marcelo Bucheli. "The Octopus and the Generals: The United Fruit Company in Guatemala (TN)." Harvard Business School Teaching Note 809-084, January 2009.
      • 2008
      • Working Paper

      International Financial Integration and Entrepreneurial Firm Activity

      By: Laura Alfaro and Andrew Charlton
      We explore the relation between international financial integration and the level of entrepreneurial activity in a country. We use a unique firm-level data set in a broad sample of developed and developing countries, which enables us to present both cross-country and... View Details
      Keywords: International Financial Integration; Capital Mobility; Firm Entry; Capital Controls; Finance; Integration; Global Range; Capital; Entrepreneurship; Foreign Direct Investment; Developing Countries and Economies
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      Alfaro, Laura, and Andrew Charlton. "International Financial Integration and Entrepreneurial Firm Activity." Harvard Business School Working Paper, No. 07-012, August 2006. (Also NBER Working Paper No. 13118. NBER Working Paper Series, No. 13118, May 2007)
      • August 2008
      • Teaching Note

      System on a Chip 2008: Global Unichip Corp. (TN)

      By: Willy C. Shih
      Teaching Note for [608159] and [609001]. View Details
      Keywords: Vertical Integration; Horizontal Integration; Industry Structures; Technology; Semiconductor Industry
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      Shih, Willy C. "System on a Chip 2008: Global Unichip Corp. (TN)." Harvard Business School Teaching Note 609-033, August 2008.
      • August 2008
      • Case

      System on a Chip 2008: Ardentec Corporation

      By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Ting-Chen Chen
      Ardentec Corporation is a specialist in "wafer probing," a highly specialized niche sandwiched between the "front-end" and the "back-end" of semiconductor manufacturing. Because the semiconductor industry uses modular processes and has standard containers for the... View Details
      Keywords: Growth and Development Strategy; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Semiconductor Industry
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      Shih, Willy C., Chen-Fu Chien, Chintay Shih, and Ting-Chen Chen. "System on a Chip 2008: Ardentec Corporation." Harvard Business School Case 609-026, August 2008.
      • July 2008 (Revised September 2009)
      • Supplement

      Arauco (B): "Papel" in Brazil

      By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
      This is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills, and a paper mill. The case acts as an epilogue... View Details
      Keywords: Joint Ventures; Investment; Vertical Integration; Forest Products Industry; Pulp and Paper Industry; Brazil; Chile
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      Casadesus-Masanell, Ramon, Jorge Tarzijan, and Jordan Mitchell. Arauco (B): "Papel" in Brazil. Harvard Business School Supplement 709-416, July 2008. (Revised September 2009.)
      • June 2008
      • Case

      System on a Chip 2008: Global Unichip Corp.

      By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang
      Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a... View Details
      Keywords: Customer Value and Value Chain; Horizontal Integration; Vertical Integration; Boundaries; Semiconductor Industry
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      Shih, Willy C., Chintay Shih, Chen-Fu Chien, and Yuan-Chieh Chang. "System on a Chip 2008: Global Unichip Corp." Harvard Business School Case 608-159, June 2008.
      • February 2008 (Revised July 2008)
      • Case

      Wanxiang Group: A Chinese Company's Global Strategy

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong and Tracy Manty
      With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business... View Details
      Keywords: Mergers and Acquisitions; Business Conglomerates; Global Strategy; Business History; Growth and Development Strategy; Vertical Integration; Auto Industry; Hangzhou; United States
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong, and Tracy Manty. "Wanxiang Group: A Chinese Company's Global Strategy." Harvard Business School Case 308-058, February 2008. (Revised July 2008.)
      • 2007
      • Working Paper

      Competition in Modular Clusters

      By: Carliss Y. Baldwin and C. Jason Woodard
      The last twenty years have witnessed the rise of disaggregated "clusters," "networks," or "ecosystems" of firms. In these clusters the activities of R&D, product design, production, distribution, and system integration may be split up among hundreds or even thousands... View Details
      Keywords: Price; Profit; Digital Platforms; Industry Clusters; Competition; Horizontal Integration; Vertical Integration
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      Baldwin, Carliss Y., and C. Jason Woodard. "Competition in Modular Clusters." Harvard Business School Working Paper, No. 08-042, December 2007.
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