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  • October 2019 (Revised October 2019)
  • Case

Epic Games

By: Andy Wu and Christopher Zhang
Epic Games entered a stagnant market with its PC-games digital storefront in 2018, in the context of incumbent competitors such as Steam, its meteoric rise via Fortnite, and imminent industry shifts in gaming distribution. On the surface, Epic Games Store’s competitive... View Details
Keywords: Industry Analysis; Video Games; Platforms; Comparative Advantage; Growth Strategy; Innovation Focused Strategy; Pricing Strategy; Strategy; Competition; Growth and Development Strategy; Innovation Strategy; Games, Gaming, and Gambling; Digital Platforms; Technology Industry
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Wu, Andy, and Christopher Zhang. "Epic Games." Harvard Business School Case 720-380, October 2019. (Revised October 2019.)
  • August 2018 (Revised September 2019)
  • Case

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta
Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take... View Details
Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
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McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)
  • February 2006 (Revised December 2009)
  • Case

Pixamo-Inc., AG, or OOO?

Andrew Prihodko is forming a new venture, Pixamo, the next generation of online photo management and sharing sites. Pixamo's alpha site has generated over 1,000 users and a lot of information about registration and usage patterns. Prihodko must address a number of... View Details
Keywords: Geographic Location; Globalized Firms and Management; Internet and the Web; Entrepreneurship; Business Startups; Web Services Industry; Delaware; Switzerland; Ukraine
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Isenberg, Daniel J. "Pixamo-Inc., AG, or OOO?" Harvard Business School Case 806-123, February 2006. (Revised December 2009.)
  • February 2024
  • Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details
Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil
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Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.
  • Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

  • May–June 2019
  • Article

U-Shaped Conformity in Online Social Networks

By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
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Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
  • August 2003 (Revised September 2003)
  • Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details
Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry
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Bagley, Constance E. "Tower Software." Harvard Business School Case 804-047, August 2003. (Revised September 2003.)
  • June 2013
  • Case

The World Economic Forum's Global Leadership Fellows Program

By: Rakesh Khurana and Eric Baldwin
This case examines a distinctive leadership development program within the World Economic Forum. The program, born out of the conviction that the complexity of global challenges at the beginning of the 21st century required a new generation of global leaders, recruited... View Details
Keywords: Organizational Behavior; Leadership Skills; Training; Global Organizations; Global Leadership; World Economic Forum; Globalization; Leadership; Leadership Development; Leadership Style; Leading Change
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Khurana, Rakesh, and Eric Baldwin. "The World Economic Forum's Global Leadership Fellows Program." Harvard Business School Case 413-118, June 2013.
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

amount of waste generated to improve the efficiency of the by-product process. In addition to the managerial implications, this analysis can inform policy as we show that increasing disposal cost decreases the size of the primary market... View Details
Keywords: Martha Lagace
  • June 2010 (Revised October 2010)
  • Course Overview Note

Building and Sustaining a Successful Enterprise

By: Willy C. Shih
This Module Note for Instructors outlines the structure and content of the Building and Sustaining a Successful Enterprise MBA second year elective course at the Harvard Business School. The course focuses on giving students a solid grounding in the construction of... View Details
Keywords: Business Startups; Business Growth and Maturation
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Shih, Willy C. "Building and Sustaining a Successful Enterprise." Harvard Business School Course Overview Note 610-099, June 2010. (Revised October 2010.)​
  • March 2016
  • Case

M-Pesa: Financial Inclusion in Kenya

By: Rajiv Lal, Lisa Cox and Sarah McAra
M-Pesa, a mobile money transfer service launched in 2007 in Kenya by telecommunications company Safaricom, allowed people to send money via mobile messaging to contacts, such as friends and family, or even to pay for goods and services, such as groceries or a taxi... View Details
Keywords: Mobile Money Transfer; Market Transactions; Emerging Markets; Developing Countries and Economies; Mobile and Wireless Technology; Telecommunications Industry; Kenya
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Lal, Rajiv, Lisa Cox, and Sarah McAra. "M-Pesa: Financial Inclusion in Kenya." Harvard Business School Case 516-011, March 2016.
  • July 1988 (Revised May 1995)
  • Case

Du Pont's Artificial Intelligence Implementation Strategy

Describes Du Pont's attempt to follow a "small is beautiful" type approach toward implementing expert systems technology. Intended to illustrate that there is no "one right way" to implement expert systems and that the small systems approach can be a viable strategy... View Details
Keywords: Technology Adoption; Business Strategy
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Sviokla, John J. "Du Pont's Artificial Intelligence Implementation Strategy." Harvard Business School Case 189-036, July 1988. (Revised May 1995.)
  • Article

Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman
Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details
Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money
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Bachireddy, Chethan, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini, and Katherine L. Milkman. "Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial." JAMA Network Open 2, no. 8 (August 2019): 1–13.
  • 18 Aug 2008
  • Research & Ideas

How Disruptive Innovation Changes Education

material at any pace; it can customize for a student's preferred learning style; and it is more affordable than the current school system. Q: What is the promise you see in this regard in the emerging online user networks? A: Disruption... View Details
Keywords: by Martha Lagace; Education
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

of computing we've lived through in the past. The key insight is that the variable cost of delivering generative AI to an end user is not zero which means we can't necessarily be handing out future... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • March 2011 (Revised December 2012)
  • Case

Demand Media

By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
  • May 2017
  • Case

Buffer.com

By: Susanna Gallani, Tiffany Y. Chang, Brian J. Hall and Jee Eun Shin
Social media company Buffer wanted to establish clear company values early in its growth. One of these values was a commitment to transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information.... View Details
Keywords: Compensation; Compensation Design; Company Values; Culture; Transparency; Compensation and Benefits; Organizational Culture; Values and Beliefs
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Gallani, Susanna, Tiffany Y. Chang, Brian J. Hall, and Jee Eun Shin. "Buffer.com." Harvard Business School Case 917-019, May 2017.
  • June 2023
  • Supplement

Social Media Background Screening at Fama Technologies (B)

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details
Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; United States
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Pacelli, Joseph, Jillian Grennan, and Alexis Lefort. "Social Media Background Screening at Fama Technologies (B)." Harvard Business School Supplement 123-086, June 2023.
  • October 2021
  • Article

Can Self-Regulation Save Digital Platforms?

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
This article explores some of the critical challenges facing self-regulation and the regulatory environment for digital platforms. We examine several historical examples of firms and industries that attempted self-regulation before the Internet. All dealt with similar... View Details
Keywords: Self-regulation; Government Regulation; Digital Platforms; Governing Rules, Regulations, and Reforms
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Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Can Self-Regulation Save Digital Platforms?" Industrial and Corporate Change 30, no. 5 (October 2021): 1259–1285.
  • 16 Oct 2008
  • Working Paper Summaries

Opening Platforms: How, When and Why?

Keywords: by Thomas R. Eisenmann, Geoffrey Parker & Marshall Van Alstyne
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