User Experience - Publications - Faculty & Research

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Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton

It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details

Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing

25 Feb 2013
Research & Ideas

Lean Strategy Not Just for Start-Ups

upgrades, forming hypotheses and conducting experiments with each new version along the way. Intuit adopted such a strategy when developing Fasal, a mobile platform that delivers agricultural market price information to farmers in India.... View Details

Keywords: by Carmen Nobel; Financial Services

08 Apr 2014
First Look

First Look: April 8

Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core consumers of selective... View Details

Keywords: Sean Silverthorne

04 Jun 2013
First Look

First Look: June 4

his latest collection available to the broader entrepreneur community. Divided into 13 areas of focus, the book's contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes,... View Details

Keywords: Sean Silverthorne

June 2012
Case

Innovating at AT&T: Partnering to Lead the Broadband Revolution

By: Lynda M. Applegate, Phillip Andrews and Kerry Herman

In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details

Keywords: Innovation ＆ Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States

Citation

Educators

Purchase

13 Oct 2015
First Look

October 13, 2015

contribution rates differ between employees hired before versus after the Roth introduction, which means that the amount of retirement consumption being purchased by 401(k) contributions increases after the Roth introduction. A survey View Details

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

variation of online shopping. Rather than just study the problem, they also came up with a possible solution: Virtual Dates. The researchers began their work by talking to online-dating-site users about their experiences, supplementing... View Details

Keywords: by Martha Lagace; Publishing

26 Oct 2020
Blog Post

12 Weeks of VC Summer: Remote Edition

would I be able to pick up the necessary skills to succeed in a new role and build meaningful relationships with the team and the entrepreneurs? Would I enjoy this experience? I had some previous experience working remotely, but being new... View Details

Keywords: Venture Capital / Private Equity

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

that market segment. We find that when the value of the complementary good and user innovation is low (meaning that the technical possibilities for users to improve the software are limited), the firm will... View Details

Keywords: by Julia Hanna; Web Services

08 Apr 2025
HBS Seminar

Dan Bartels, University of Chicago

14 Jan 2008
Research & Ideas

Mapping Polluters, Encouraging Protectors

information themselves. Besides managers, the site's creators hope MapEcos will grab the attention of members of the public, including environmental activists. Users can track factories' pollution activity over time, compare factories in... View Details

Keywords: by Martha Lagace; Manufacturing; Chemical

13 Aug 2018
Blog Post

Following My Dream: Launching a Venture

This summer, while most of my classmates pursued internships, I decided to work full-time on my start-up ‘smoodi’, which I recently incorporated. It’s been an amazing experience and I’m grateful for the support I received as a Harvard... View Details

Keywords: Entrepreneurship

28 Feb 2018
HBS Seminar

Kartik Hosanagar, Wharton, University of Pennsylvania

13 Mar 2019
HBS Seminar

Abhishek Nagaraj, University of California Berkeley Haas School of Business

17 Apr 2025
Blog Post

From Tech to Coaching: Empowering Women and Minority Leaders with Yue Zhao (MBA 2013)

teams at Instagram, where our product decisions influenced billions of users globally. The weight of those decisions—and the opportunity to shape how people communicated, connected, and shared their lives online—was both exhilarating and... View Details

09 Aug 2017
Blog Post

"A Balance Between Autonomy and Resources to Help Me Learn."

different function.” Prior to business school, Jon had fulfilled two roles in clean energy: one at a service provider to commercial energy users in the efficiency and demand response space,” and as an associate at an energy analytics... View Details

Keywords: Manufacturing

07 Nov 2023
Research & Ideas

When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

job, says Isamar Troncoso, assistant professor of business administration at Harvard Business School. They often turn to photos when they must compare two final candidates with comparable skills. “It was from my own experience as a View Details

Keywords: by Scott Van Voorhis

13 Feb 2024
Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

ads, Coffman and her colleagues ran a first experiment on freelance job platform UpWork, where job-seekers complete extensive profiles outlining their education, credentials, scores on skills tests, and work history. The team acted as... View Details

Keywords: by Kara Baskin

13 May 2013
Blog Post

3 Projects, 1 Priceless Picture

goes on. But, I suppose I should dedicate at least one entry to my professional experience this summer. Unlike most interns at Nike who have one project over the course of the summer, I’ve actually had the opportunity to learn invaluable... View Details

Keywords: Consumer Products / Retail

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Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Case What Wartime Service Taught These Historic Leaders by Avery Forman What can corporate leaders learn from executives who served their country during wartime conflicts? Drawing on a series of case studies, Robert Simons shares important lessons from the View Details

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