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- 01 Dec 1996
- News
An Entrepreneurial Journey
specialized in failing companies," said the former management consultant in a 1985 HBS interview. "No matter what a firm's problem was, I always said it was my specialty to take care of it." MCI, an upstart telecommunications firm that... View Details
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can make them allies or adversaries. The contemporary brandscape is crowded with new competitors vying to stake claims to rich, meaning-laden value propositions that reflect and leverage the zeitgeist. Iconic brands are toppled everyday by young View Details