Publications

April 2007
Article

Knowledge-based Innovation: Emergence and Embedding of New Practice Areas in Management Consulting Firms

By: N. Anand, H. K. Gardner and T. Morris

How do innovative knowledge-based structures emerge and become embedded in organizations? We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management... View Details

Keywords: Knowledge; Innovation and Invention; Management Practices and Processes; Organizational Structure; Economy; Management Analysis, Tools, and Techniques; Experience and Expertise; Service Operations; Consulting Industry

2017
Other Book

Good Work: The Taylor Review of Modern Working Practices

By: Matthew Taylor, Greg Marsh, Diane Nicol and Paul Broadbent

I was not the only person appointed to the Review. My fellow Review team members, Greg Marsh, Diane Nicol and Paul Broadbent have not only been an important source of ideas and wisdom throughout the process but have led in engaging with key groups of... View Details

Keywords: Future Of Work; Labor Relations; Marketplaces; Employment; Labor and Management Relations; Labor; Markets

09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt two polar positions in their... View Details

Keywords: by Louis T. Wells & Alvin G. Wint

Article

Best Practices in Estimating the Cost of Capital: Survey and Synthesis

By: Robert Bruner, Kenneth M. Eades, Robert S. Harris and Robert F. Higgins

This paper presents the results of a cost-of-capital survey of 27 highly regarded corporations, ten leading financial advisers, and seven best selling textbooks and trade books. The results show close alignment among all these groups on the use of common theoretical... View Details

Keywords: Cost of Capital

19 Sep 2007
Working Paper Summaries

Strategic Interactions in Two-Sided Market Oligopolies

Keywords: by Emmanuel Farhi & Andrei Hagiu

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

Practices Act. 5 Specialized antibribery compliance firms—credibility enhancers, in our taxonomy of market intermediaries—have sprouted up to help firms manage these issues. 6 The chief executive of one... View Details

Keywords: by Martha Lagace

Article

Priced and Unpriced Online Markets

By: Benjamin Edelman

With forces both supporting and opposing zero prices, typical Internet-related activities—like surfing the web, web searches, and e-mail, along with behind-the-scenes practices like domain names and the allocation of IP (Internet Protocol) addresses—present a natural... View Details

Keywords: Cost vs Benefits; Price; Market Transactions; Service Operations; Internet

2009
Chapter

The Effects of a Central Clearinghouse on Job Placement, Wages, and Hiring Practices

By: Muriel Niederle and Alvin E. Roth

New gastroenterologists participated in a labor market clearinghouse (a "match") from 1986 through the late 1990s, after which the match was abandoned. This provides an opportunity to study the effects of a match by observing the differences in the outcomes and... View Details

Keywords: Labor; Market Timing; Marketplace Matching; Failure

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details

Keywords: by Sarah Jane Gilbert; Sports

2007
Working Paper

The Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices

By: Muriel Niederle and Alvin E. Roth

New gastroenterologists participated in a labor market clearinghouse (a "match") from 1986 through the late 1990's, after which the match was abandoned. This provides an opportunity to study the effects of a match, by observing the differences in the outcomes and... View Details

Keywords: Health; Employment; Marketplace Matching; Selection and Staffing; Job Offer; Compensation and Benefits; Health Industry

March 2024
Article

Establishing the Foundation for Carbon Trading Markets

By: Robert S. Kaplan, Karthik Ramanna and Marc Roston

Poor measurement practices and inadequate controls have led to extensive trading of carbon offset instruments that do not materially reduce the supply of atmospheric GHG. We introduce five carbon offset accounting principles, built from fundamental financial-accounting... View Details

Keywords: Carbon Offsetting; Accounting; Carbon Accounting; E-liabilities; Measurement; Trading; Environmental Accounting; Environmental Sustainability

2008
Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details

Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare

April 2009
Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details

Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation

Article

Investing in Distressed Situations: A Market Survey

By: S. C. Gilson

The risks of investing in distressed companies—a practice popularly known as "vulture" investing—are highly firm specific and idiosyncratic. Investors who are adept at managing these risks, who understand the legal rules that must be followed in corporate bankruptcy,... View Details

Keywords: Investment; Markets