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Show Results For
- All HBS Web
(2,349)
- People (4)
- News (542)
- Research (1,435)
- Events (8)
- Multimedia (9)
- Faculty Publications (547)
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
Roughly one in 66 women has a better chance of leaving the hospital alive if their doctor is also a woman. Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Psychological "interventions" companies can take to... View Details
- 19 Sep 2007
- Working Paper Summaries
Strategic Interactions in Two-Sided Market Oligopolies
Keywords: by Emmanuel Farhi & Andrei Hagiu
- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt two polar positions in their... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
- Article
Priced and Unpriced Online Markets
By: Benjamin Edelman
With forces both supporting and opposing zero prices, typical Internet-related activities—like surfing the web, web searches, and e-mail, along with behind-the-scenes practices like domain names and the allocation of IP (Internet Protocol) addresses—present a natural... View Details
Edelman, Benjamin. "Priced and Unpriced Online Markets." Journal of Economic Perspectives 23, no. 3 (Summer 2009): 21–36.
- 2009
- Chapter
The Effects of a Central Clearinghouse on Job Placement, Wages, and Hiring Practices
By: Muriel Niederle and Alvin E. Roth
New gastroenterologists participated in a labor market clearinghouse (a "match") from 1986 through the late 1990s, after which the match was abandoned. This provides an opportunity to study the effects of a match by observing the differences in the outcomes and... View Details
Niederle, Muriel, and Alvin E. Roth. "The Effects of a Central Clearinghouse on Job Placement, Wages, and Hiring Practices." In Studies of Labor Market Intermediation, edited by David H. Autor, 273–306. University of Chicago Press, 2009.
- 2017
- Other Book
Good Work: The Taylor Review of Modern Working Practices
By: Matthew Taylor, Greg Marsh, Diane Nicol and Paul Broadbent
I was not the only person appointed to the Review. My fellow Review team members, Greg Marsh, Diane Nicol and Paul Broadbent have not only been an important source of ideas and wisdom throughout the process but have led in engaging with key groups of... View Details
Keywords: Future Of Work; Labor Relations; Marketplaces; Employment; Labor and Management Relations; Labor; Markets
Taylor, Matthew, Greg Marsh, Diane Nicol, and Paul Broadbent. Good Work: The Taylor Review of Modern Working Practices. London: Great Britain, Department for Business, Energy & Industrial Strategy, 2017. Electronic.
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
Practices Act. 5 Specialized antibribery compliance firms—credibility enhancers, in our taxonomy of market intermediaries—have sprouted up to help firms manage these issues. 6 The chief executive of one... View Details
Keywords: by Martha Lagace
- Web
Marketing - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Featured Publication Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb By: Shunyuan... View Details
- 2008
- Book
Greater Good: How Good Marketing Makes for Better Democracy
By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details
- Article
Best Practices in Estimating the Cost of Capital: Survey and Synthesis
By: Robert Bruner, Kenneth M. Eades, Robert S. Harris and Robert F. Higgins
This paper presents the results of a cost-of-capital survey of 27 highly regarded corporations, ten leading financial advisers, and seven best selling textbooks and trade books. The results show close alignment among all these groups on the use of common theoretical... View Details
Keywords: Cost of Capital
Bruner, Robert, Kenneth M. Eades, Robert S. Harris, and Robert F. Higgins. "Best Practices in Estimating the Cost of Capital: Survey and Synthesis." Financial Practice and Education 8, no. 1 (Spring–Summer 1998): 13–28.
- April 2009
- Article
How to Market in a Downturn
By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
- Web
Faculty - Creating Emerging Markets
Azmi Walter A. Friedman Lecturer of Business Administration Director, Business History Initiative Research Interests : business history , economics , entrepreneurship , marketing , sales force management Joseph B. Fuller Professor of... View Details
- 2007
- Working Paper
The Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices
By: Muriel Niederle and Alvin E. Roth
New gastroenterologists participated in a labor market clearinghouse (a "match") from 1986 through the late 1990's, after which the match was abandoned. This provides an opportunity to study the effects of a match, by observing the differences in the outcomes and... View Details
Keywords: Health; Employment; Marketplace Matching; Selection and Staffing; Job Offer; Compensation and Benefits; Health Industry
Niederle, Muriel, and Alvin E. Roth. "The Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices." NBER Working Paper Series, No. 13529, October 2007.
- Article
Investing in Distressed Situations: A Market Survey
By: S. C. Gilson
The risks of investing in distressed companies—a practice popularly known as "vulture" investing—are highly firm specific and idiosyncratic. Investors who are adept at managing these risks, who understand the legal rules that must be followed in corporate bankruptcy,... View Details
Gilson, S. C. "Investing in Distressed Situations: A Market Survey." Financial Analysts Journal 51, no. 6 (November–December 1995): 8–27.
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
allocation such as heuristics, decision rules, and "bottom up" approaches still effective in today's complex marketing environment? To help practicioners answer this question, Harvard Business School professors Sunil Gupta and Tom... View Details
Keywords: by Sean Silverthorne
- 10 Dec 2013
- Working Paper Summaries
Information and Incentives in Online Affiliate Marketing
- March 2024
- Article
Establishing the Foundation for Carbon Trading Markets
By: Robert S. Kaplan, Karthik Ramanna and Marc Roston
Poor measurement practices and inadequate controls have led to extensive trading of carbon offset instruments that do not materially reduce the supply of atmospheric GHG. We introduce five carbon offset accounting principles, built from fundamental financial-accounting... View Details
Keywords: Carbon Offsetting; Accounting; Carbon Accounting; E-liabilities; Measurement; Trading; Environmental Accounting; Environmental Sustainability
Kaplan, Robert S., Karthik Ramanna, and Marc Roston. "Establishing the Foundation for Carbon Trading Markets." Accountability in a Sustainable World Quarterly 2, no. 2 (March 2024): 48–57.
- 01 Dec 2013
- News
To Market, to Market
Life Science Entrepreneurship Program, which connects recent HBS alumni with Accelerator projects, and is directed by HBS Professor of Management Practice Vicki Sato. Blavatnik Fellows receive a one-year stipend, as well as additional... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details