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  • All HBS Web  (298)
    • News  (90)
    • Research  (166)
    • Events  (1)
    • Multimedia  (3)
  • Faculty Publications  (80)
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  • June 2020
  • Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States
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Avery, Jill, Giana M. Eckhardt, and Michael Beverland. "Brand Storytelling at Shinola." Harvard Business School Teaching Note 520-127, June 2020.
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

is presented in which people base their labor search strategy on the average wage and the average unemployment duration of people who belong to their peer group. It is shown that, if the distribution of wage offers is not stationary so... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

With unemployment at near historic lows in the United States, employers report that their single greatest challenge is recruiting and retaining talent. The answer for many companies is to throw money at the problem: Bonuses, incentive... View Details
Keywords: by Dina Gerdeman
  • 11 Apr 2024
  • In Practice

Why Progress on Immigration Might Soften Labor Pains

lack of talent and saying, “Gosh, we need to find more workers.” The unemployment rate is still less for computer programmers than it is for workers who take jobs in fast food restaurants, but both View Details
Keywords: by Rachel Layne
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

even excluding COVID-19 deaths) Mental health crises Secondary health problems from neglect/postponement of routine/preventative care Mass unemployment Dining, entertainment, arts, tourism industries—the whole experiential... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 28 May 2024
  • In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

New graduates entering the job market will face a very different landscape from even a year ago, with a murky economy and potentially more limited career prospects. Though unemployment figures in the US remain near historically low... View Details
Keywords: by Rachel Layne
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

transition is urgently required if more young people are to launch successful careers that will lead to economic security. “What’s left are the things that are hard to automate, called foundational or human skills.” Even as unemployment... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 16 Nov 2021
  • HBS Case

How a Company Made Employees So Miserable, They Killed Themselves

start, the company encouraged additional voluntary departures and offered to help people find new jobs, but got few takers. Many workers were civil servants who expected job security for life. And, at the time, unemployment was also high... View Details
Keywords: by Michael Blanding
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

to shareholders. So any attempt to cut labor expense could well have provoked a public backlash—especially since at the time the company's home city of Schweinfurt had an unemployment rate of 16 percent. For publicly traded companies, the... View Details
Keywords: by Stuart C. Gilson
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

with prison records have poor job prospects. The unemployment rate for the formerly incarcerated is 27 percent—five times the national average. In the first year after being released from prison, only 55 percent report any earnings. Those... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

employees. Restaurant owners must also provide flexibility in scheduling due to childcare needs and the possibility that summer programs and schools may be closed until September or later. Some employees may be reluctant to return because the combination of state View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 28 Jun 2021
  • Research & Ideas

Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis

On the flip side, 28 percent laid off or furloughed workers. By the end of April 2020, 15.9 million Americans were out of work, and the unemployment rate was 14.7 percent—a huge swing from the 50-year low of 3.6 percent just months... View Details
Keywords: by Lane Lambert
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

cases where a truck will need to be driven by a human or a cash register will need a person to operate it, but will you need as many humans? The answer is “no.” And will the unemployment rate increase at some point? I suspect it will.... View Details
Keywords: by Dina Gerdeman
  • 01 Nov 2022
  • What Do You Think?

Why Aren’t Business Leaders More Vocal About Immigration Policy?

unemployment rate, more than 4 million unfilled jobs, and millions of employed people debating just how much they want to work in their post-pandemic lives. The unfilled jobs exist even in the face of the fact that the US has granted... View Details
Keywords: by James Heskett
  • 01 Dec 2006
  • What Do You Think?

How Important Is Quality of Labor? And How Is It Achieved?

U.S., are full of help-wanted signs? Is it simply the fear of change and uncertainty in a time of both job and labor migration? Can increased retraining of displaced workers really provide an answer to it, especially if one of the causes of View Details
Keywords: by by Jim Heskett
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

keep important indices, such as unemployment rates, up to date. “Machines can scrape at high frequency to collect publicly available information about consumers, firms, jobs, social media, etc., which can be used to generate indices in... View Details
Keywords: by Kristen Senz
  • 02 Jul 2018
  • Research & Ideas

Corporate Tax Cuts Don't Increase Middle Class Incomes

productivity; and then workers need to capture those productivity gains through higher wages. “What we find is that’s not the case,” Rouen says. “We have seen corporate profits rise and unemployment fall to historic lows, but wages have... View Details
Keywords: by Roberta Holland
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

story. Offer free or lower-priced products to help people meet the challenges the crisis presents, particularly those most in need, such as healthcare workers or those forced into unemployment due to the changing economic environment. For... View Details
Keywords: by Jill Avery and Richard Edelman
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

the 2018-19 shutdown) organizations. Some firms with seasonal business, such as landscaping companies, use furloughs regularly. Furloughed workers generally keep their benefits, such as health insurance, but are still eligible to file for View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling the crisis and the transition to... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
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