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  • January – February 2009
  • Article

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

By: David Godes, Elie Ofek and Miklos Sarvary
Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details
Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry
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  • July 2008 (Revised September 2009)
  • Case

Betfair vs. UK Bookmakers

By: Ramon Casadesus-Masanell and Neil Campbell
Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more... View Details
Keywords: Business Model; Decision Choices and Conditions; Two-Sided Platforms; Market Transactions; Competition; Entertainment and Recreation Industry
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  • 16 Feb 2012
  • Working Paper Summaries

Platform Competition Under Partial Belief Advantage

Keywords: by Hanna Halaburda & Yaron Yehezkel; Consumer Products
  • Winter 2021
  • Article

Mobile Internet Usage and Usage-based Pricing

By: Jeffrey Prince and Shane Greenstein
Using data on mobile Internet usage of thousands of individuals, we provide some of the first analyses linking mobile usage to key demographics such as income. We find a reverse-U relationship between mobile Internet usage and income—notably different than the... View Details
Keywords: Mobile Internet Usage; Pricing Strategy; Internet and the Web; Mobile and Wireless Technology; Demographics; Income; Price; Strategy
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  • 2016
  • Working Paper

Refugee Resettlement

By: David Delacretaz, Scott Duke Kominers and Alexander Teytelboym
Over 100,000 refugees are permanently resettled from refugee camps to hosting countries every year. Nevertheless, refugee resettlement processes in most countries are ad hoc, accounting for neither the priorities of hosting communities nor the preferences of refugees... View Details
Keywords: Refugees; Marketplace Matching; Mathematical Methods
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  • 2011
  • Working Paper

Better-reply Dynamics in Deferred Acceptance Games

In this paper we address the question of learning in a two-sided matching mechanism that utilizes the deferred acceptance algorithm. We consider a repeated matching game where at each period agents observe their match and have the opportunity to revise their strategy... View Details
Keywords: Learning; Marketplace Matching; Outcome or Result; Game Theory; Mathematical Methods; Strategy
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  • 04 Sep 2007
  • Working Paper Summaries

Why Do Intermediaries Divert Search?

Keywords: by Andrei Hagiu & Bruno Jullien
  • 21 Jun 2007
  • Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology
  • 04 Nov 2011
  • Working Paper Summaries

Multi-Sided Platforms

Keywords: by Andrei Hagiu & Julian Wright
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

that they could approach the markets of the US and Europe more directly. Indeed, Amazon was the teacher. Beginning in 2013, the retail website began to recruit Chinese manufacturers to sell on Amazon Marketplace. The seeds for the birth... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

two-sided platform, you have to acquire both the customers and the services,” says Harvard Business School’s Thales Teixeira, Lumry Family Associate Professor of Business Administration. “It’s the classic chicken-and-egg problem,” he... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • Web

Research Areas - Doctoral

Program for Research in Markets & Organizations Research Areas 1ms HBS faculty conduct research on a wide variety of topics. In the application you must indicate your top three choices of research areas, in order of preference, from the... View Details
  • 03 Jun 2010
  • Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 19 Dec 2016
  • Research & Ideas

The 10 Most Popular Stories of 2016

Credit: iStockPhoto Startups often struggle to find their first customers—especially in the sharing economy, where survival depends on securing users on both the supply and demand sides. No surprise, then, that our readers flocked to a story about the early days of... View Details
Keywords: by Carmen Nobel
  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

new buyer or a job seeker. It also shows how a firm may want to allocate its marketing expenditure between buyers and sellers. Q: Are there some networked environments where this model would work better than others? A: So far we have... View Details
Keywords: by Sarah Jane Gilbert; Web Services
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the View Details
Keywords: by Benson Shapiro; Manufacturing
  • Web

Technology & Innovation - Faculty & Research

path for our research today, which focuses on value creation of platforms and two-sided markets; use of open architecture and leverage of its collective value; development and execution of innovation strategies; innovative attributes of... View Details
  • 05 Apr 2011
  • First Look

First Look: April 5

Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2008
  • First Look

First Look: August 26, 2008

topic for future research. Download the paper: http://www.hbs.edu/research/pdf/09-016.pdf Stability and Nash Implementation in Matching Markets with Couples Authors:Claus-Jochen Haake, Bettina-Elisabeth Klaus Abstract We consider View Details
Keywords: Sean Silverthorne