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Show Results For
- All HBS Web
(311)
- People (6)
- News (143)
- Research (121)
- Events (1)
- Multimedia (18)
- Faculty Publications (47)
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- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
informal Twitter pollI recently conducted, 56 percent of entrepreneurs who responded said their most common ask of their investors is for hiring help. Second to that (31 percent) are asks for introductions to potential partners or... View Details
Keywords: by Julia Austin
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
picture. Furthermore, in both contexts, communications postadoption influenced engagement, albeit in different ways. Firm-to-customer communications, through company posts to Twitter and blog entries, had varying effects on customer... View Details
Keywords: Dina Gerdeman
- 27 Mar 2012
- First Look
First Look: March 27
it and demonstrates why the easy short-term choice is often the most perilous in the long-term. The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining... View Details
Keywords: Carmen Nobel
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
the question driving the panel discussion "Monetization in a Mobile World." Panelists included Janet Balis (HBS MBA '99), partner and chief revenue officer at Betaworks; Glen Otis Brown, a senior director for Twitter's Twitter Amplify... View Details
- 18 Aug 2017
- Op-Ed
Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump
opposing “hatred, bigotry and group supremacy.” He reviewed his resignation with his corporate team and shared it Sunday night with members of his board of directors, who were fully supportive. His announcement Monday morning set off a firestorm, heightened by... View Details
Keywords: by Bill George
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
of all page views. "This was a very big surprise: A lot of guys in relationships are looking at women they don't know," says Piskorski. "It's an easy way to see if anyone might be a better match." Again, online networks act as cover. Then Came View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
- 26 Jun 2019
- Research & Ideas
Why the US-China Tariff Standoff Hurts American Companies More
"We are the 'piggy bank' that everyone wants to take advantage of," President Donald Trump told his 61 million Twitter followers in May, days after he hiked tariffs on $200 billion worth of Chinese goods. "NO... View Details
- 13 Jul 2015
- Research & Ideas
‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview
If you've spent any time on Twitter, then you're probably familiar with the "humblebrag"—a brag veiled in a complaint, so as to sound less blatantly like a brag. Here's an example from the Twitter account of Ari Fleischer, former White... View Details
Keywords: by Carmen Nobel
- 09 Sep 2009
- First Look
First Look: September 9
company, utilizing the extensive resources of the Baker Library, as well as other widely available databases. Exhibits provide detailed information on key resources and instructions for accessing prominent databases. Purchase this note:... View Details
Keywords: Martha Lagace
- 16 Oct 2019
- Research & Ideas
Read Our Most Popular Stories of the Quarter
Afraid of Finance. Here's How They Can Gain Confidence A new book explains how managers can increase their understanding of how finance works. (7,014 visits) Most Comments from Readers Has the Twitter Age Left the Case Method Behind? Are... View Details
Keywords: by Sean Silverthorne
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
limited. Friendster, the first website to resemble the social media outlets we have today, was still two years away from release in 2000. In contrast, Facebook currently has over 2 billion monthly users, more than a quarter of the estimated world population; View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
leads to almost a 14 percent drop in revenue from the high-status group. Q: Despite the ability to gather millions of users, the business viability of social networking sites seems uncertain. Is there any good news in your findings for the Facebooks and View Details
- 30 Jul 2024
- Research & Ideas
Do Social Movements Sway Voters? Not Really, Except for One
researchers gathered data from Twitter (the platform now called X), Google searches, and high-frequency surveys like The Gallup Poll Social Series, Nationscape, and Cooperative Congressional Election Study to chart the evolution of online... View Details
Keywords: by Sean Silverthorne
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
media networks produce. "I'm sure it's true that more people work with the data that Twitter generates than actually work for Twitter," Deighton says. "We use a tree metaphor [in the report]. If you look at a tree, you see... View Details
- 23 Jun 2021
- Research & Ideas
One More Way the Startup World Hampers Women Entrepreneurs
would be drawn to click on the link to bring them to the site. “They might tell their friends about it, and share it on Twitter or Instagram, so on those days you are getting a lot of female engagement,” Koning says. Sure enough, when... View Details
Keywords: by Michael Blanding
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
Dukakis: "We put all the hate groups into one pot and let it boil." That brings us back to the messenger. Anger attracts, but does it sell? Clearly, Trump's marketing has worked on some levels. Hillary Clinton has 3.5M Facebook fans. Bernie Sanders has 4.2M.... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
not much left, even for the Twitters of the world. Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model,... View Details
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
have to be, say, United Airlines to take advantage of these tools. Managers can now purchase off-the-shelf products that can mine Twitter or Yelp and develop a detailed analysis of how sentiment is changing in real time. “It has basically... View Details