Twitter - Publications - Faculty & Research

10 Jun 2014
News

Uber Rides Social Media Dominance to $17B Valuation

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States

Citation

Educators

24 Oct 2013
News

Twitter, Women and Power

01 Oct 2012
News

Good News in Jobs: Ad-Supported Internet Economy Doubles

21 Oct 2012
News

Social media is a thorny issue in the US

14 Jan 2014
Blog Post

Follow Student Journeys During FIELD 2 Global Immersions

900 first-year students took off last week for their FIELD 2 Global Immersions. Learn about the field-based applied management projects students are tackling in China, India, Ghana, Peru, South Africa, Argentina, and more by following #HBSField on View Details

12 Nov 2014
News

Who Makes a Better Boss? Engineers or MBAs

19 Oct 2016
News

Science shows Wikipedia is the best part of the Internet

27 Feb 2018
News

With Boycotts, Gun Popularity Will Go The Way Of Cigarettes

November 2024
Article

Stakeholder Amnesia in M&A Deals

By: Caley Petrucci and Guhan Subramanian

Public companies have increasingly embraced environmental, social and governance (ESG) factors in the course of everyday business. However, these ESG considerations are virtually non-existent in merger and acquisition (M&A) transactions. Elon Musk’s recent acquisition... View Details

Keywords: Corporate Governance; Corporate Social Responsibility and Impact; Governing and Advisory Boards; Mergers and Acquisitions

Citation

Read Now

07 Feb 2021
News

Joe Biden Ditches Internet For Weekly ‘Fireside Chat’ Like Franklin Roosevelt

19 Mar 2014
News

A Brand Manager's Guide to Losing Control

22 Nov 2022
News

Is There a Method to Musk’s Madness on Twitter?

30 May 2018
News

The corporate sustainability Twitterati 2018

10 Jul 2012
News

Big Idea vs. Lean Idea

14 Oct 2011
News

Steve Jobs, the Immediate Case Study

24 May 2013
News

What A.G. Lafley's Return Means for P&G

07 May 2015
News

The Art (And Science) Of The Not-So-Subtle 'Humblebrag'

April 2015 (Revised December 2015)
Case

Resuscitating Monitter

By: Benjamin Edelman and Wei Sun

After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had... View Details