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November 2009
Case

The Explosion of Genetic Testing: Opportunities and Challenges

By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon

This case study invites the reader to consider genetic testing in several different lights. First, can the business of genetic testing be considered a disruptive innovation to the current drug therapy model as defined by Harvard Business School Professor Clay... View Details

Keywords: Genetics; Health Care and Treatment; Health Testing and Trials; Disruptive Innovation; Business Model; Biotechnology Industry; Health Industry

March 2011
Background Note

Pitching Business Opportunities

By: Lynda M. Applegate, William R. Kerr and Alexis Brownell

This note can be used to develop a business plan pitch for a new venture. View Details

Keywords: Business Plan; Business Startups; Spoken Communication; Competency and Skills; Entrepreneurship

1998
Article

Technological Evolution, Standard Interfaces, and New Market Opportunities

Keywords: Technology; Markets; Opportunities

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January 2020
Teaching Note

PROOF: Pro Rata Opportunity Fund

By: Josh Lerner, Shai Bernstein and Terrence Shu

This is a teaching note meant to accompany "PROOF: Pro Rata Opportunity Fund," HBS Case No. 820-030. View Details

Keywords: Finance; Venture Capital; Fund Management; Fund Raising; Investing; Investment Banking; Limited Partners

April 2012 (Revised March 2014)
Teaching Note

Monitor's Opportunities in India (TN) (A) and (B)

By: Juan Alcacer

September 18, 2002
Article

Recent Trends in Project Finance: A 5-Year Perspective

By: B. C. Esty and Irina L. Christov

Keywords: Project Finance; Trends

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January–July 1993
Article

Growth, Corporate Policies and the Investment Opportunity Set

By: George P. Baker

Keywords: Growth and Development; Policy; Investment

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November 2015
Teaching Note

Equality of Opportunity and Outcome in the U.S.

By: Matthew Weinzierl

August 1997 (Revised March 2008)
Background Note

Trends in the United States Steel Market,1980-1996

By: Clayton M. Christensen and Bret J. Baird

Provides a brief background on the history and structure of the steel industry in the United States. Focuses in some depth on the technological changes that have been difficult for the leading steel companies to implement. Shows that they stumbled when confronted with... View Details

Keywords: History; Technology; Trends; Steel Industry; United States

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October 2018
Case

American Family Insurance and the Artificial Intelligence Opportunity

By: Rajiv Lal and Scott Johnson

March 2024 (Revised May 2024)
Case

Masterpiece for the Masses: The First Art Exchange ARTEX

By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan

Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details

2014
Other Teaching and Training Material

Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities

By: Lynda M. Applegate and Carole Carlson

April 2006 (Revised April 2007)
Case

Endeca Technologies: New Growth Opportunities

By: Paul A. Gompers and Kristin Perry

Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details

Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry

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05 Dec 2005
Research & Ideas

VCs Survey Post-Bubble Opportunities

individuals in any given field," said Hirshland. His advice? Develop the ability to identify opportunities and judge character; over time, you can focus on various specialties View Details

Keywords: by Julie Hanna; Financial Services

April 2020 (Revised June 2025)
Teaching Note

HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery and Thomas Steenburgh

Teaching Note for HBS No. 518-067 and HBS No. 524-088.

There are two cases in this series. The first entitled “HubSpot and Motion AI: Chatbot-Enabled CRM,” drives the main discussion. The second entitled “HubSpot and Motion AI (B): Generative AI... View Details

Keywords: Marketing; Sales; Marketing Strategy; Technology Industry; United States; North America

November 2012 (Revised September 2013)
Case

Learning Resources: A Hands-On Toy Company Deals with New Challenges and Opportunities

By: Boris Groysberg and Anahita Hashemi

Learning Resources is a family-owned educational toy company that, by late 2011, was facing a myriad of challenges, including increased competition, entry into new markets, new distribution methods, rising costs of production in China, and changing customer behavior.... View Details

Keywords: Leading Teams; Strategy Formulation; Strategy And Execution; Innovation; Corporate Culture; Industry Analysis; Organizational Alignment; Entrepreneurs; Sales Channels; Leadership; Strategy; Change Management; Innovation Leadership; Family Business; Entrepreneurship; Product Design; Sales; Retail Industry; United States

2016
White Paper

LNG and Renewable Power: Risk and Opportunity in a Changing World

By: Jurgen Weiss, Steven Levine, Yingxia Yang and Anul Thapa

The paper explores potential long-term revenue risks to LNG exports to the extent LNG competes with alternative energy sources (such as renewables) in LNG destination markets. Given the longevity of LNG infrastructure investments, the evolution of the attractiveness of... View Details

Keywords: LNG; Renewable Energy; Revenue; Risk and Uncertainty; Opportunities

November 2022
Article

Opportunity Neglect: An Aversion to Low-probability Gains

By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton

Seven preregistered studies (N = 2,890) conducted in the field, lab, and online document opportunity neglect: a tendency to reject opportunities with low probability of success, even when they come with little or no objective cost (e.g., time, money,... View Details

Keywords: Opportunities; Behavior; Risk and Uncertainty; Success; Perception

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April 2025 (Revised May 2025)
Case

Adobe: GenAI Opportunity or Threat?

By: Sunil Gupta, Rajiv Lal and Allison Ciechanover

In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details

Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose

June 2017
Teaching Note

Google to Alphabet: Two Job Opportunities

By: Robert Simons and Jennifer Packard

This is the teaching note for "Google to Alphabet: Two Job Opportunities" HBS No.116-046 The case describes two job postings for positions at Google. The first job posting is for a Software Engineer in the Google Maps unit and the second job posting is for an Account... View Details

Keywords: Strategy And Execution; Span Of Control; Span Of Accountability; Span Of Support; Management Control Systems; Entrepreneurial Gap; Motivation; Job Design; Strategy; Information Technology; Organizational Design; Jobs and Positions; Technology Industry

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