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  • All HBS Web  (1,765)
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  • June 1995 (Revised February 1997)
  • Case

Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The

Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional... View Details
Keywords: Competition; Food; Brands and Branding; Food and Beverage Industry; United States
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Corts, Kenneth S. "Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The." Harvard Business School Case 795-191, June 1995. (Revised February 1997.)
  • 2025
  • Working Paper

Partisan Corporate Speech

By: William Cassidy and Elisabeth Kempf
We construct a novel measure of partisan corporate speech using natural language processing techniques and use it to establish three stylized facts. First, the volume of partisan corporate speech has risen sharply between 2012 and 2022. Second, this increase has... View Details
Keywords: Natural Language Processing; Perspective; Communication; Public Opinion; Business and Shareholder Relations; Trends
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Cassidy, William, and Elisabeth Kempf. "Partisan Corporate Speech." Harvard Business School Working Paper, No. 05-056, May 2025.
  • February 2002 (Revised May 2002)
  • Background Note

That's a Wrap: The Dynamics of the Video Rental Industry

By: V.G. Narayanan and Lisa Brem
The history, current dynamics, and future trends of the $10 billion home video rental industry provides a platform to discuss revenue-sharing contracts between suppliers of home videocassettes and retailers. View Details
Keywords: Contracts; Motivation and Incentives; Supply Chain Management; Revenue; Financial Strategy; Motion Pictures and Video Industry
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Narayanan, V.G., and Lisa Brem. "That's a Wrap: The Dynamics of the Video Rental Industry." Harvard Business School Background Note 102-051, February 2002. (Revised May 2002.)
  • 05 Jul 2006
  • Working Paper Summaries

The Motion Picture Industry: Critical Issues in Practice, Current Research & New Research Directions

Keywords: by Jehoshua Eliashberg, Anita Elberse & Mark A. A. M. Leenders; Entertainment & Recreation; Motion Pictures & Video; Advertising
  • January 2010 (Revised February 2011)
  • Case

The Random House Response to the Kindle

By: Bharat N. Anand and Peter Olson
In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like... View Details
Keywords: Change Management; Trends; Disruptive Innovation; Technological Innovation; Consumer Behavior; Industry Structures; Corporate Strategy; Hardware; Publishing Industry
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Anand, Bharat N., and Peter Olson. "The Random House Response to the Kindle." Harvard Business School Case 710-444, January 2010. (Revised February 2011.)
  • Research Summary

Firm and aggregate volatility

US publicly traded companies have become more volatile over the postwar period. This trend has been the result of increased competition in product markets through deregulation, through more intensive innovation activity, and through easier access to capital markets.... View Details

  • 02 Jun 2020
  • Working Paper Summaries

HBS COVID-19 Global Policy Tracker

Keywords: by Alberto Cavallo and Tannya Cai; Health
  • 2013
  • Report

The Brink of Renewal: A Business Leader's Guide to Progress in America's Schools

By: Jan Rivkin, Meg Sommerfeld, Linda Jacobson, Lisa Rosenthal, David Ruenzel, Sara Allan, Tyce Henry and Allen Grossman
This report focuses on the current state of U.S. PK-12 education. It highlights the converging trends that make this a special, promising moment in education reform. View Details
Keywords: U.S. Competitiveness; PK - 12 Education; Competition; Education; United States
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Rivkin, Jan, Meg Sommerfeld, Linda Jacobson, Lisa Rosenthal, David Ruenzel, Sara Allan, Tyce Henry, and Allen Grossman. "The Brink of Renewal: A Business Leader's Guide to Progress in America's Schools." Report, Harvard Business School, Boston, MA, November 2013.
  • April 2010 (Revised January 2013)
  • Case

California's Budget Crises, Tax Reform, and Domestic and International Tax Competition

By: Matthew C. Weinzierl and Jacob Kuipers
How do (and how should) governments design fiscal policies to compete in a globalized economy while meeting internal policy priorities including redistribution? In 2009, Governor Arnold Schwarzenegger repeatedly declared fiscal emergencies as California's state budget... View Details
Keywords: Budgets and Budgeting; Economy; Globalization; Governing Rules, Regulations, and Reforms; Policy; Taxation; Competition; California
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Weinzierl, Matthew C., and Jacob Kuipers. "California's Budget Crises, Tax Reform, and Domestic and International Tax Competition." Harvard Business School Case 710-038, April 2010. (Revised January 2013.)
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

"consumer generated marketing." Is it time to ask ourselves whether these trends are always in our best interests as marketers and customers? Is it possible to be too well connected with one segment of customers? Is there a... View Details
Keywords: by James Heskett
  • Fall 2019
  • Article

Endogenous Productivity of Demand-Induced R&D: Evidence from Pharmaceuticals

By: Kyle Myers and Mark Pauly
We examine trends in the productivity of the pharmaceutical sector over the past three decades. Motivated by Ricardo’s insight that productivity and rents are endogenous to demand when inputs are scarce, we examine the industry’s aggregate R&D production function.... View Details
Keywords: Innovation; Productivity; Pharmaceuticals; Innovation and Invention; Performance Productivity; Pharmaceutical Industry
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Myers, Kyle, and Mark Pauly. "Endogenous Productivity of Demand-Induced R&D: Evidence from Pharmaceuticals." RAND Journal of Economics 50, no. 3 (Fall 2019): 591–614.
  • Research Summary

Leading The Finance Function in the Future

Marc L. Bertoneche is analyzing, for research and teaching purposes, the trends of the finance function in various parts of the world and its increasing role as a strategic partner in business decisions. View Details
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

and social posts in 2018. Tell us in the comment section below what you thought were the most interesting business trends of the year and what you expect in 2019. Kids of Working Moms Grow into Happy Adults In earlier research, Kathleen... View Details
Keywords: by Sean Silverthorne
  • 03 May 2004
  • Research & Ideas

Business History around the World

While many history departments of American universities prefer to keep business as a separate discipline, HBS entrepreneurship professor Geoffrey Jones encourages the examination of history as a way to better understand contemporary management issues. To that end,... View Details
Keywords: by Cynthia Churchwell
  • May 1986 (Revised August 1987)
  • Supplement

Gillette Co.: Dry Idea Advertising (A), Video Introduction

Provides an overview of video contents and three attachments: 1) chart discussed at meeting shown in video, 2) historical Dry Idea copy strategies, and 3) graphic comparison of Dry Idea share trends and airing history. View Details
Keywords: Advertising; Consumer Products Industry
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), Video Introduction." Harvard Business School Supplement 586-145, May 1986. (Revised August 1987.)
  • 2024
  • Chapter

Corporations as the Central Institutions of Society

By: Joseph L. Badaracco
Mark Twain observed that, “Prediction is very difficult—particularly when it involves the future,” and he was right. One way to reduce the risk of becoming an infamous forecaster—like the experts who told us the Internet would quickly collapse, that Apple would never... View Details
Keywords: Trends; Business and Government Relations; Organizations; Power and Influence; Society
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Badaracco, Joseph L. "Corporations as the Central Institutions of Society." Chap. 4 in Justifying Next Stage Capitalism: Exploring a Hopeful Future, edited by Michel Dion and Moses Pava, 87–106. Springer, 2024.
  • 2020
  • Chapter

Luxury and Environmental Responsibility

By: Anat Keinan, Sandrine Crener and Dafna Goor
Luxury and sustainability are often perceived as incompatible and contradictory. However, as the concept of luxury and our understanding of conspicuous consumption are evolving and need to be revisited—from conspicuous to conscious consumption—the book chapter explores... View Details
Keywords: Luxury; Goods and Commodities; Trends; Environmental Sustainability; Research
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Keinan, Anat, Sandrine Crener, and Dafna Goor. "Luxury and Environmental Responsibility." In Research Handbook on Luxury Branding, edited by Felicitas Morhart, Keith Wilcox, and Sandor Czellar, 300–323. Edward Elgar Publishing, 2020.
  • 21 Apr 2011
  • Research & Ideas

Searching for Better Practices in Social Investing

Investing: Emerging Trends in a Changing Landscape," a recent panel discussion hosted by Harvard Business School's Social Enterprise Initiative. They also touched on growing trends including venture... View Details
Keywords: by Carmen Nobel; Financial Services
  • September 2002 (Revised December 2005)
  • Case

DaimlerChrysler Post-Merger Integration (A)

By: Richard F. Meyer, Michael G. Rukstad, Peter J. Coughlan and Stephan A. Jansen
Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and... View Details
Keywords: Integration; Negotiation Process; Corporate Strategy; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Auto Industry; Germany; United States
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Meyer, Richard F., Michael G. Rukstad, Peter J. Coughlan, and Stephan A. Jansen. "DaimlerChrysler Post-Merger Integration (A)." Harvard Business School Case 703-417, September 2002. (Revised December 2005.)
  • 2008
  • Working Paper

The Agglomeration of U.S. Ethnic Inventors

By: William R. Kerr
The ethnic composition of US inventors is undergoing a significant transformation—with deep impacts for the overall agglomeration of US innovation. This study applies an ethnic-name database to individual US patent records to explore these trends with greater detail.... View Details
Keywords: Information Technology; Geographic Location; Patents; Ethnicity; City; Innovation and Invention; United States
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Kerr, William R. "The Agglomeration of U.S. Ethnic Inventors." Harvard Business School Working Paper, No. 09-003, July 2008. (Forthcoming book chapter in Agglomeration Economics.)
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