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  • January 2024 (Revised May 2024)
  • Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details
Keywords: Advertising; Business Startups; Customer Focus and Relationships; Decisions; Forecasting and Prediction; Age; Ethnicity; Gender; Entrepreneurship; Working Capital; Innovation Leadership; Innovation Strategy; Intellectual Property; Trademarks; Leadership Style; Growth and Development; Growth and Development Strategy; Product Marketing; Product Launch; Marketing Strategy; Mission and Purpose; Organizational Culture; Private Ownership; Performance Effectiveness; Strategic Planning; Problems and Challenges; Prejudice and Bias; Social Issues; Competition; Competitive Strategy; Expansion; Entrepreneurial Finance; Food and Beverage Industry; Tourism Industry; United States; Tennessee; France
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  • 10 Sep 2012
  • HBS Case

HBS Cases: Branding Yoga

four-year-old under his guru Bishnu Ghosh. He arrived in America in 1971, opening his first studio in Los Angeles and teaching traditional Hatha yoga to students including Shirley MacLaine. Bikram built his business slowly. In 1979, he wrote Bikram's Beginning Yoga... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • Web

Introducing One-Step Photography - Edwin H. Land & Polaroid | Harvard Business School

Doctoral Executive Education Faculty & Research Initiatives & Projects MBA Resources Baker Library | Bloomberg Center Harvard Business Review Harvard Business Review (LEFA login for full access.) HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy... View Details
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

According to the U.S. Patent and Trademark Office, intellectual property in this country is worth more than $5 trillion—about twice the amount of the current federal budget. The question: Are companies taking advantage of this value? Not... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • Web

ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Harvard Business Review (LEFA login for full access.) HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School Alumni Executive... View Details
  • Web

Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School Alumni Executive Education More HBS Facebook: Alumni Executive Education Harvard Business Review Harvard Business School HBS Working Knowledge... View Details
  • Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

1936, a demonstration of how polarizers work featured Wheelwright holding two discs of polarizing material and rotating them to the degree that a portion of his face no longer appeared. The converging discs, with their simple, delicate symmetry, became the View Details
  • Web

the Art of American Advertising - Advertising Products

Business Review Harvard Business Review (LEFA login for full access.) HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School... View Details
  • Web

National Markets - The Art of American Advertising

full access.) HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School Alumni Executive Education More HBS Facebook: Alumni... View Details
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

always to improve mobility, and he did so through his company’s engine innovations. After coming up with the company’s trademarked CVCC engine, Honda declared that his company had pulled ahead of the top three car companies, “but his... View Details
Keywords: by Kristen Senz
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • Web

Privacy Policy & Legal Info | HBS Online

Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies Harvard Business School Online Privacy Notice If you have questions about this notice, our handling of your personal data, or you would... View Details
  • September 2002 (Revised July 2003)
  • Case

Silhouette v. Hartlauer

Silhouette, an Austrian eyeglass frame manufacturer, sued Hartlauer, an Austrian retail discounter, for reselling Silhouette frames within the European Union (EU) that Hartlauer had purchased outside the EU. Does the EU follow the principle of exhaustion of trademarks? View Details
Keywords: Lawsuits and Litigation; Trademarks; Manufacturing Industry; Apparel and Accessories Industry; European Union
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  • 01 Dec 2017
  • News

A Safer—and Speedier—Way to Name Your Startup

trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal, Athlon, Affirm, and over 60 projects for... View Details
Keywords: Julia Hanna
  • Web

5.2 Use of Harvard Name & Logo | MBA

5.2 Use of Harvard Name & Logo Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the... View Details

    James E. Casey

    Starting with two bicycles and $100 in capital in 1907, Casey went on to build one of the most respected and recognized companies of the 20th century – United Parcel Service. UPS’s trademark brown delivery vehicles have become synonymous... View Details
    Keywords: Transportation

      Charles A. Cannon

      Cannon pioneered a number of industry advances in cloth towel manufacturing including national consumer advertising, the Cannon trademark sewn into each towel, pastel colors, the wrapping of products in clear plastic, style shows, and... View Details
      Keywords: Fabric & Apparel

        David M. Ogilvy

        Though he founded the advertising giant that is best known for its hard-sell approach, Ogilvy himself is known for his creativity and for championing the softer side of advertising. Despite the minimal profits earned by such an approach, Ogilvy's View Details
        Keywords: Services
        • May 2004 (Revised April 2005)
        • Background Note

        Intellectual Property and Strategy

        By: David B. Yoffie and Deborah Freier
        Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to gain competitive... View Details
        Keywords: Copyright; Patents; Trademarks; Competitive Advantage; Value
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        • Web

        Brand Name Management - The Art of American Advertising

        Hawkins explained, “but for the fact that they have been ding-donged into the public day after day and month after month and year after year.” 44 Brand names and trademarks appeared in advertising media, and on packaging, labels, and the... View Details