Publications

February 2008 (Revised August 2012)
Background Note

Note on Medical Travel

By: Regina E. Herzlinger and Sara Green

Background notes for MedVal and Fortis case studies. View Details

Keywords: Cost; Health Care and Treatment; Cross-Cultural and Cross-Border Issues; Health Industry; Health Industry; India

08 Apr 2014
First Look

non-core users when they are perceived as brand tourists. The brand tourism effect is mediated by core users' pride and moderated by brand patriotism and selectiveness of the brand. August 2013 Harvard Business Review The Limits of Scale:... View Details

Keywords: Sean Silverthorne

24 Jul 2007
First Look

First Look: July 24, 2007

industrial ecology literature that highlights the environmental benefits of by-product synergy. By-product synergy is defined as the conversion of a firm's waste stream from a manufacturing process into valuable feedstock for another... View Details

Keywords: Martha Lagace

February 2007 (Revised July 2009)
Case

Leadership at WildChina (A)

WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour... View Details

Keywords: Globalized Firms and Management; Leadership; Management Succession; Entrepreneurship; Business Startups; Tourism Industry; Los Angeles; Beijing

September 2006 (Revised August 2007)
Supplement

Fritidsresor Under Pressure (C): After the Tsunami

By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman

Keywords: Tourism Industry

September 2006 (Revised August 2007)
Supplement

Fritidsresor Under Pressure (B): The First Week

By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman

Keywords: Tourism Industry

September 2006 (Revised March 2012)
Case

Fritidsresor Under Pressure (A): The First 10 Hours

By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman

When a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of... View Details

Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Natural Disasters; Tourism Industry; Thailand; Sweden

June 1989
Case

Archeology for Profit: The Business of Treasure

By: Christian Schaack and Arthur Schleifer Jr.

Keywords: Tourism Industry

Find at Harvard

March 2001 (Revised March 2003)
Case

Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (B)

By: Benjamin C. Esty and Michael Kane

Supplements the (A) case. View Details

Keywords: Working Capital; Project Finance; Relationships; Financing and Loans; Financial Strategy; Tourism Industry; Hong Kong

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

Read Now

July 2008 (Revised January 2009)
Case

Londolozi: Towards a Sustainable Business Model and Ecological Integrity in Southern Africa

By: Rawi E. Abdelal and Thomas Koelble

The Londolozi game viewing reserve in South Africa became a defining icon of ecotourism during the 1990s and early 2000s-that is, a tourist business promoting ecological land management and, at the same time, local economic development. The reserve was in a region in... View Details

Keywords: Developing Countries and Economies; Organizational Change and Adaptation; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Tourism Industry; South Africa

March 2006 (Revised April 2008)
Teaching Note

Celebrity Cruises, Inc.: A Taste of Luxury (TN)

By: Frances X. Frei

Keywords: Tourism Industry

December 1986 (Revised November 1990)
Case

Club Med (A)

The rapidly growing American subsidiary of an international resort company seeks to identify the factors underlying its success. The case describes the forces that shape the industry's structure, raising the issue of where it is possible for Club Med to establish a... View Details

Keywords: Competitive Advantage; Organizational Culture; Tourism Industry; United States

July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Travel Industry; Travel Industry; United States

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

October 1997 (Revised September 2000)
Case

Disney (B): The Third Battle of Bull Run

By: Michael A. Wheeler and Georgia Levenson

The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details

Keywords: Negotiation Types; Tourism Industry; Tourism Industry; United States

March 2025
Case

Hurtigruten: Sea Zero

By: Christian Kaps and Michael W. Toffel

Hurtigruten was deciding whether the next ship they built should be fully electric. But such a vessel's battery, the size of electric cars, needed to be charged on the ship's multi-day voyage along the Norwegian coast. Before making such a $250 million investment, the... View Details

Keywords: Energy Sources; Alternative Energy; Ship Transportation; Environmental Regulation; Environmental Sustainability; Innovation and Management; Green Technology; Investment; Corporate Social Responsibility and Impact; Shipping Industry; Shipping Industry; Shipping Industry; Shipping Industry; Shipping Industry; Norway; Europe