Publications

Read Now

February 2018 (Revised February 2018)
Supplement

HNA Group: Global Excellence with Chinese Characteristics (B)

By: William C. Kirby and Yuanzhuo Wang

This case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a... View Details

Keywords: Internationalization; Scrutiny; Growth; China; Philanthropy; One Belt One Road; Globalized Markets and Industries; Growth and Development; Acquisition; Corporate Governance; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; China; United States; Europe; Asia; South America; Southeast Asia

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

wealthy tourists. Airbnb remains Y Combinator’s biggest success story, but it was aggressive on-the-ground outreach that helped speed its early growth in key markets. Add in an industry with entrenched leaders and a limp economy in the... View Details

Keywords: by Danielle Kost; Tourism; Tourism

Profile

Andreas Jaegle

in the right markets?” In addition, McKinsey exposed Andreas to a variety of industries in a broad range of locations – including tourism in Germany, financial risk-management in Nigeria, and pulp/paper... View Details

September 2023 (Revised December 2023)
Case

Twiddy & Company: Trust in a Chaotic Environment

By: Sandra J. Sucher, Shalene Gupta and Tom Quinn

Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from... View Details

Keywords: Trust; Health Pandemics; Organizational Culture; Disruption; Government Legislation; Transportation; Tourism Industry; North Carolina; United States

October 2015 (Revised September 2016)
Case

Peru: Economic Miracle or Just a Mirage?

By: Richard H.K. Vietor, Fernando A. D'Alessio and Ricardo M. Pino

After years of rapid growth, Peru's economy had recently slowed. Mineral prices were down and the current President, Humala, had only a year remaining in office before the next election. And he could not run again. While the country had many strengths, especially in... View Details

Keywords: Resources; Internal Security; Politics; Natural Environment; Metals and Minerals; Country; Political Elections; Social Issues; Economic Growth; Tourism Industry; Peru

October 1978 (Revised December 1980)
Case

Club Mediterranee

Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S. tourists to its Caribbean resorts. Should Club Med attempt to attract other market segments? What should its growth... View Details

Keywords: Marketing Strategy; Growth and Development Strategy; Tourism Industry; United States; Europe

01 Dec 2015
News

In My Humble Opinion: Joss Kent (MBA 1997)

guide, with military and consulting experience in addition to his MBA—was COO of the company and he later became CEO. Today, Kent leads one of its competitors, andBeyond. He describes andBeyond, first, as a “conservation company.” The company’s luxury View Details

Keywords: April White

August 1995
Case

Travelex: "The World's Largest Operator of Passenger Terminal Bureaux de Change"

By: Richard F. Meyer

Keywords: Tourism Industry

Find at Harvard

May 2007
Case

Westin Hotels and Resorts: Operations of a Lifestyle Experience

By: Frances X. Frei, Chekitan S. Dev and Laure Mougeot Stroock

Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Growth Management; Brands and Branding; Service Operations; Value Creation; Tourism Industry