Publications

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November 2020
Case

Wilderness Safaris: Responses to the COVID-19 Crisis

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

This case is an epilogue to “Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa” (2-321-020), which ends with the emergence of the pandemic in March 2020. The final discussion area for that case can be “What should Wilderness Safari CEO Keith... View Details

Keywords: Communities; COVID-19; Ecotourism; Travel; Travel Industry; Conservation Planning; Reopening; Investor Relations; Project Strategy; Governance; Decision Making; Cash; Health Pandemics; Business and Shareholder Relations; Tourism Industry; Africa

May 2007
Case

Westin Hotels and Resorts: Operations of a Lifestyle Experience

By: Frances X. Frei, Chekitan S. Dev and Laure Mougeot Stroock

Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Growth Management; Brands and Branding; Service Operations; Value Creation; Tourism Industry

November 2005 (Revised January 2006)
Teaching Note

Carnival Cruise Lines (TN)

By: Lynda M. Applegate and Gabriele Piccoli

Teaching Note to 9-806-015. View Details

Keywords: Tourism Industry

2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details

Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America

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2009
Report

Clusters and Dubai's Competitiveness

By: Christian H.M. Ketels

The Dubai Cluster Competitiveness Report presents a consistent analysis of the four clusters that currently dominate the Dubai economy: construction, financial services, tourism, and transportation and logistics. Each of the four cluster chapter provides a profile of... View Details

Keywords: Economy; Industry Clusters; Performance Evaluation; Competitive Strategy; Competitive Advantage; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Dubai

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February 2007 (Revised July 2009)
Case

Leadership at WildChina (A)

WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour... View Details

Keywords: Globalized Firms and Management; Leadership; Management Succession; Entrepreneurship; Business Startups; Tourism Industry; Los Angeles; Beijing

September 2006 (Revised August 2007)
Supplement

Fritidsresor Under Pressure (C): After the Tsunami

By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman

Keywords: Tourism Industry

September 2006 (Revised August 2007)
Supplement

Fritidsresor Under Pressure (B): The First Week

By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman

Keywords: Tourism Industry

September 2006 (Revised March 2012)
Case

Fritidsresor Under Pressure (A): The First 10 Hours

By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman

When a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of... View Details

Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Natural Disasters; Tourism Industry; Thailand; Sweden

June 1989
Case

Archeology for Profit: The Business of Treasure

By: Christian Schaack and Arthur Schleifer Jr.

Keywords: Tourism Industry

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March 2001 (Revised March 2003)
Case

Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (B)

By: Benjamin C. Esty and Michael Kane

Supplements the (A) case. View Details

Keywords: Working Capital; Project Finance; Relationships; Financing and Loans; Financial Strategy; Tourism Industry; Hong Kong

September 2023 (Revised December 2023)
Case

Twiddy & Company: Trust in a Chaotic Environment

By: Sandra J. Sucher, Shalene Gupta and Tom Quinn

Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from... View Details

Keywords: Trust; Health Pandemics; Organizational Culture; Disruption; Government Legislation; Transportation; Tourism Industry; North Carolina; United States

October 2015 (Revised September 2016)
Case

Peru: Economic Miracle or Just a Mirage?

By: Richard H.K. Vietor, Fernando A. D'Alessio and Ricardo M. Pino

After years of rapid growth, Peru's economy had recently slowed. Mineral prices were down and the current President, Humala, had only a year remaining in office before the next election. And he could not run again. While the country had many strengths, especially in... View Details

Keywords: Resources; Internal Security; Politics; Natural Environment; Metals and Minerals; Country; Political Elections; Social Issues; Economic Growth; Tourism Industry; Peru

October 1978 (Revised December 1980)
Case

Club Mediterranee

Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S. tourists to its Caribbean resorts. Should Club Med attempt to attract other market segments? What should its growth... View Details

Keywords: Marketing Strategy; Growth and Development Strategy; Tourism Industry; United States; Europe

July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Tourism Industry; Tourism Industry; Tourism Industry; United States

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

October 1997 (Revised September 2000)
Case

Disney (B): The Third Battle of Bull Run

By: Michael A. Wheeler and Georgia Levenson

The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details

Keywords: Negotiation Types; Tourism Industry; Tourism Industry; United States