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Show Results For
- All HBS Web
(9,308)
- People (40)
- News (3,103)
- Research (4,017)
- Events (41)
- Multimedia (131)
- Faculty Publications (2,780)
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- April 2002 (Revised July 2003)
- Case
Cisco Systems and its Community Fellowship Program (A)
By: Diana Barrett and Sheila McCarthy
Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details
Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Information Technology Industry; United States
Barrett, Diana, and Sheila McCarthy. "Cisco Systems and its Community Fellowship Program (A)." Harvard Business School Case 302-078, April 2002. (Revised July 2003.)
- 25 Oct 2015
- News
Measuring and Communicating Health Care Value with Charts
- March 2011
- Article
Restaurant Organizational Forms and Community in the U.S. in 2005
By: Glenn R. Carroll and Magnus Thor Torfason
Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details
Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States
Carroll, Glenn R., and Magnus Thor Torfason. "Restaurant Organizational Forms and Community in the U.S. in 2005." City & Community 10, no. 1 (March 2011): 1–25.
- July 2011
- Teaching Note
MindTree: A Community of Communities (TN)
By: David A. Garvin
Teaching Note for 311049. View Details
- 06 Nov 2019
- Blog Post
Tech Community at HBS
In this Facebook Live conversation about the tech community at HBS, David Homa, the Director of the HBS Digital Initiative, and current students discuss the tech community here... View Details
- March 2017 (Revised April 2017)
- Module Note
Community Values and Learning Culture Agreement
By: Amy C. Edmondson
- September 1998 (Revised May 1999)
- Case
Arnold Communications
By: Teresa M. Amabile and Jeremiah Weinstock
The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry
Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)
- 2001
- Working Paper
Disclosure and Reciprocity in Bargaining with Communication
By: Kathleen L. McGinn, Leigh Thompson and Max Bazerman
- February 2006 (Revised June 2007)
- Case
Atheros Communications
By: Thomas R. Eisenmann and Lauren Barley
Managers at Atheros, a leading provider of wireless local area network chipsets, must decide whether to join a special interest group (SIG) proposed by Intel to end an impasse over standards for the 802.11n (11n), the next generation of "Wi-Fi" technology. Two factions... View Details
Keywords: Intellectual Property; Standards; Wireless Technology; Semiconductor Industry; United States
Eisenmann, Thomas R., and Lauren Barley. "Atheros Communications." Harvard Business School Case 806-093, February 2006. (Revised June 2007.)
- March 2013
- Class Lecture
Using Communities and Contests to Stimulate Innovation
By: Karim Lakhani
Lakhani, Karim. "Using Communities and Contests to Stimulate Innovation." Harvard Business School Class Lecture 613-711, March 2013.
- April 1999 (Revised October 2001)
- Case
Motive Communications
The founders of Motive Communications, Inc., a recent start-up dedicated to reinventing the support chain involved in the delivery of information technology support services, put in place a development process hinged on extensive customer feedback. As part of this, a... View Details
Keywords: Business Startups; Customer Relationship Management; Risk and Uncertainty; Information Technology Industry
Rayport, Jeffrey F., Marco Iansiti, Myra M. Hart, William W Chan, and Find Findsen. "Motive Communications." Harvard Business School Case 699-157, April 1999. (Revised October 2001.)
- March 2020
- Article
Gender Differences in Communicative Abstraction
By: Priyanka D. Joshi, Cheryl J. Wakslak, Gil Appel and Laura Huang
Drawing on construal level theory, which suggests that experiencing a communicative audience as proximal rather than distal leads speakers to frame messages more concretely, we examine gender difference in linguistic abstraction. In a meta-analysis of prior studies... View Details
Joshi, Priyanka D., Cheryl J. Wakslak, Gil Appel, and Laura Huang. "Gender Differences in Communicative Abstraction." Journal of Personality and Social Psychology 118, no. 3 (March 2020): 417–435.
- November 2022
- Case
Jon Fortt: The Art of Debate and Effective Communication
By: Francesca Gino, Sarah Livick-Moses and Ruth Page
This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the... View Details
- Oct 05 2018
- Tout
Community Values
- Jul 26 2016
- Short Film
HBS Alumni Community
- September 2000 (Revised April 2001)
- Case
Kana Communications
Kana is a young Internet software company wondering how it should react to the rapid emergence of Application Service Providers (ASPs), firms that host software applications for customers who can reach those via the Internet. ASPs may be a new channel of distribution... View Details
Keywords: Change Management; Internet and the Web; Applications and Software; Distribution Channels; Web Services Industry
Sarvary, Miklos. "Kana Communications." Harvard Business School Case 501-003, September 2000. (Revised April 2001.)
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
and 60 million electronic calendar entries over a three-month period. The results provide an unmatched look inside the "black box" that hides what Stuart calls the "soft wiring" of previously invisible social networks. In this Q&A,... View Details
Keywords: by Sarah Jane Gilbert